 Being able to see a lot of information at one place, be able to ask questions, just learn from each other. The short tech talks, all three speakers brought things that I not only could use in my day-to-day life, but I literally changed my presentation. The annual meeting is always a highlight for us because the presentations are terrific. They always bring in very dynamic speakers who talk about things that are very apropos to what we're doing right now. But the plant tour is really the highlight every single year. They also enjoy the polypack plant tour, great company. We got to meet a lot of their employees who were just very enthusiastic and great people to talk to. What I wanted to do today was talk about what it's like when you have a great product line that's coming out that you know is great and how do you bring it to the customer. When people walk out of the room today what I really hope they understand is that being innovative and staying relevant is going to require being brave. Most of us think of innovation as a better product, better features, but there are a whole host of other ways in which company can create more value. Different profit models, partnerships, processes, channels, services, brand, customer engagement and so forth. Technology has actually exceeded the operator's capabilities. Maintenance and operators just aren't quite up to that speed yet and there's lots of training and so forth that has to happen to allow them to catch up to the technology that can be applied to equipment manufacturers. We did a report with the PMMI looking at the state of the industry. This provides that sort of big picture of what's happening in the industry, what are some of those general trends that are in fact impacting machinery, what's impacting the industry, but also looking at some of the new technologies that have the real potential to transform what's happening in the packaging machinery industry. They're really anticipating even the next year being a year of mobile devices and we're working as a company to try to get more mobile devices out on the floor giving the information right to the operators. We're going to be talking about the impact of how businesses have shifted and how they've changed, how they buy and that's shifting how the sales force in itself needs to be in the field operating as well as having the impact of inside sales to support them. This is a great opportunity for people to show up to really learn what's happening in the industry and really push their performance needle.