 You know that the Mexican brands that were being offered here or the Latino or Hispanic brands that were being offered here They've lost their authenticity. They're lost their originality, and and then they're not keeping up with the new trends And so that's that's how I started ideating that there was a you saw that in the market You're like this is an interesting area. How do you decide what product to go for first, right? Absolutely. Yeah So when I moved here my mom Lupita would send me care packages, right? You know granted a regular care package for my mom Put me like a sweater, maybe some socks a little money. That would be nice My mom would send me hot sauce a family recipe hot sauce that she made this family recipe had been passed down to a single family member Of each generation, you know in in Mexico. We don't inherit cars or jewelry or money We're to poor what gets passed down to us are our family recipes I'm the guy who brought the hot sauce to work, right? Like yeah, it's like And so dude, what's that bottle like, you know immediately when they see like a funky looking bottle that doesn't have a label It just like it's like what is that? I'm like, oh I put it on my salad or my sandwiches. I was like, can I have some of that like yeah, yeah It's spicy and that's the other thing that that I that I started to realize that I've seen change over the years is that The American palate has evolved Tremendously and in Mexico, we've always had that perception that here in the United States, you know, you know American people couldn't tolerate spicy foods, right? That was that's the Mexican thing That's our thing. Oh, we like spicy food, right? And you know Americans don't know So I was kind of surprised to see that when I start sharing my mom's hot sauce People start falling in love with it literally falling in love with it And you know, every time I went back to Mexico to visit like they would Intercept me on the hallway or like dude, how'd you go into Mexico? Can you tell your mom to me about I'll pay or whatnot? And so it started evolving and growing that way, you know until we came kind of I'm sustainable like the guys I cannot take anymore. I'm the mom's working I'm leaving clothes behind The custom agents are getting suspicious like dude, what are you doing? You were bringing three now you're bringing like 13 bottles like what's up and you're paying them off with hot sauce