 The retail revolution trend, we all have a lot of stuff. But not everything that we own means something to us. And today we want consumption to be elevated to some sort of higher order. We want it to be connected to us in a personal or meaningful way. And some brands accomplish that very well by giving us a rich experience when we go to buy something. That old adage about how in life it's about the journey, not the destination. We pose the question, can retail mean that your shopping experience can actually be richer than the purchase, the product itself? It becomes a byproduct of it.