Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Nov 4, 2010
2010 Olympics Bronze Medal figure skater Joannie Rochette talks about her development of an "I Heart Mom" fundraising pendant with her new sponsor, Birk's. The I Heart Mom brand was developed by Acart Communications as a fundraising platform for the University of Ottawa Heart Institute. A portion of each pendant sold will go to the charity in Joannie's name.