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Joannie Rochette interviewed about "I Heart Mom" on eTalk, Oct. 22 2010

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Published on Nov 4, 2010

2010 Olympics Bronze Medal figure skater Joannie Rochette talks about her development of an "I Heart Mom" fundraising pendant with her new sponsor, Birk's. The I Heart Mom brand was developed by Acart Communications as a fundraising platform for the University of Ottawa Heart Institute. A portion of each pendant sold will go to the charity in Joannie's name.

You can also donate directly to the campaign by visiting http://www.iheartmom.ca/

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