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Published on Dec 15, 2013
DAY 2 -- Donald Gordon Theatre -- 2:00PM -- 4:00PM
Service Design for Networked Business Models
See the presentation at SDNC13
With increased connectivity, networks at both a global and local level are growing rapidly whilst new communities can develop and flourish through digital channels. These allow for resources to be shared, swapped, borrowed and traded; bearing a new economy that favours access over ownership. This is a dramatically different user experience context that demands a transformation of our approach to service design. In this session we will share findings from our global research that explored the experiences and opportunities involved in moving from an ownership economy to one built on access and sharing. We will present guidelines for creating value exchange networks and share some tools we've developed for creating networked services and business models in the access economy.