 Jim, let's start with Apple's developer conference from yesterday. Look, I think that this Apple device, which is priced above the Echo, will be a big seller. Because what people don't realize in the press, and people don't realize I think in technology cover Apple, is brand loyalty. And brand loyalty is something that Tim Cook has always stressed. And if Apple puts out a device, people feel they wouldn't have to put out a device unless they throw it superior to everything else. And if the sound quality is the issue, which is what I care about, I have the Echo, I have the Harman Kardon, I have the Logitech. You know what? I want this. People start talking about the sound quality being great. I even was involved with the Pono Venture with Neil Young on one of these startup sites. Why? Because I care tremendously about sound. And if the sound's great, I want it. And I don't think I'm alone.