 And it's funny because it's getting huge, man. It's like massive. I'll say about four years ago. You know, parents wouldn't even think about one-on-one training because it's like their mentality is why do we need a private trainer when they can just get the coaching on their team? But now every time you coach like in a group or whatever there's always a dude next to you doing one-on-one. It's everywhere. Everywhere you go. All right guys, so in today's interview we have coach Leo. Leo is the sales director here at Make Money Coaching Sports and what we want to try to do today is we're going to ask you, Leo, a bunch of questions about the landscape of the private training industry in the UK. I know he's spoken to a lot of coaches already that live in the UK that are doing private training. And so Leo, let's just kind of get right into it. With your experience so far of talking to a lot of coaches that are doing private training or group training, what do you see are like maybe the top one or top two biggest problems that you notice with trainers that are specifically in the UK right now? Yeah, hi Ben. Yeah, it's a great question. Apart from talking to coaches, I'm also out on the field every week. So I come across a lot of private trainers that I'm either coaching alongside or I get into conversations when I'm going to and from the field. Yeah, so the two main things that I see is number one, trainers are very sporadic and they don't really have set days, set time that they do their training. It's kind of like they have all their parents on a text message and that text message goes out maybe on a Sunday, Sunday evening and they ask parents, oh are you free at this time? Are you free in that time? Et cetera. So the relationship between the trainer and the client isn't I would say a very professional one. It's more like a personal relationship that they have. And the problem with that is that it's fine in the short term, but in the long term if you're looking to grow and to scale a private training business, especially here in the UK, that model can break because parents then get used to you being that way. And once parents get used to you being that way, it's very hard to change your business model or your business system. So that's one thing. Coaches are very sporadic with how they train clients, with the day they train, how they communicate, et cetera. That's the first thing. So a lack of I would say organization is number one. And then the second one is most private trainers that are doing either like one to one or small group sessions, they don't really have a proper business setup. So what they do is they run it as more like a kind of like a side hustle where it's all done cash in hand, which again is great. But in the long term, if you want to record like what's coming in, what's going out and how your business is actually doing, it's very hard to track. And then also you run the risk of getting in trouble because obviously you're not declaring your profits as income. So if you get caught, then the fine could be very big. So number one is lack of organization. And number two, I would say just no real business system setup within the trainer's business. Right. So let's talk about the first thing. So I'm just trying to imagine it would be like the coach waking up on Sunday morning, sending out a text or a mass text to all of the clients saying, who wants to train this week? And then from there, the parents respond and they're saying, hey, we want to train. And then then they try to go back and forth on time, location. And then that coach then will train the people who respond that week. Is that right? Correct. That's right. Yeah. What a lot of trainers are doing now is, well, it used to be all through WhatsApp, but now a lot of the communication is being done through Instagram. So direct messaging. And again, it's great, but I think it's just, it's not professional in the long term. So, but yeah, spot on. Right. Yeah. One thing I've noticed and something that we see is like a lot of people will post on stories. They'll say like, we have a booking tonight between five and six PM, who wants to come? And then on the front end, it's good to promote yourself. But like you said, people get used to kind of just showing up whenever they want and paying whatever they want. And long term that just breaks at scale. You can't have 50 clients who see every single week said they set time with that model. And you know, like the coach that wakes up every Sunday that does that. Just on, just from your point of view, how much money do you think that they lose per month on average with that model? A lot of pounds. But well, they lose it because it's hard to track. Yeah. Right. And something we do in our program, as obviously you know very well, we help coaches set up monthly subscriptions. So with a monthly subscription, you know that every single month you're going to be generating X amounts of money. Now, most coaches aren't operating that way. And you know, you speak to a lot in the US. I speak to a lot here in the UK. And it's funny because the habits are very similar. But when you run it very sporadically, you don't know what's coming in each week, each month. And also going back to the communication with parents, when you're running it on a week to week basis, there's no commitment really from the client from their end because, you know, they can say yes to you on a Sunday evening. But then once it gets to maybe Wednesday evening or Thursday evening, they might text you the night before and say, oh, something's come up. And then you were, you know, you had, I don't know, say on Sunday, you got X amount of yeses. You were predicting that out of those X amount of yeses, you were going to make X amount of pounds. And now that's just being cut. That could be, that could have been cut half or, you know, you could have lost maybe a quarter of that income. And it's because there's no system. There's no urgency. There's no commitment from the client. Yeah. And it's on even a bigger scale when coaches try to do group training. I just got off a call with someone who struggles with this. And I know this is a big thing that you've told me about that's happening in the UK. Like, let's say someone has 10 kids that are supposed to be at a group session. And all of the parents say that they're going to be there. And if that coach is getting paid by the session, if seven people decide last second not to show up, then you're only getting paid by three people. And you're losing hundreds of dollars or pounds this scenario. When you do it that way, because like it is sporadic, people can kind of choose when they come and then think about too, like, I know this is something that I've talked about a lot, but like, let's talk about like the results side of, of the kids that are committed versus the kids who kind of just come in whatever, like, what do you think is the biggest difference with the parents of those kids who are like ultra committed, they follow through, they're there versus the ones who kind of just want to show up whenever. Like, what do you see is like the difference maker with those types of parents? Like the buyers? Yeah. It's a great question. I think in terms of like commitment, the parents that are committed are the parents that are going to be there every single week. And ultimately, as a business owner, you get to see the progress you're making with that client. Because if they come and come in every single week, then, you know, even if your sessions are really, really bad, they're going to, they're going to get better. They have to get better at something. It could be anything, even if you're the worst coach ever, right? Now, if your, if your players are just showing up once every two weeks or once every three weeks, then really and truly, I think they, one, they don't really build a bond with you. They don't really build a relationship with you. And then two, the progress you made in week one, that could all get lost when you see them again three weeks later. So having them coach, train with you every single week just, just keeps them tuned, shall we say. And you get a lot more better results on a weekly basis. Yeah. Cause I mean, it's like this with anything. If, if you show up consistently, you're going to get better at that thing. If it's a every once in a while thing, there's, there's a lack of commitment from the player and the kid, but sometimes the kids can't help that if their parents are uncommitted. And, and so let's talk about something that I know this is a very difficult subject for a lot of people to talk about, but just like the power of denying a client or, or saying no, like, I know that's something that you, you do, right? You, you're not going to accept every single person that reaches out about training cause like you have your own commitments in place with, with how you run your business. But like how difficult was that for you? I guess when you went through the process of identifying your perfect client and being more selective, like, was that an easy process for you or a hard process? At the beginning it was, I think I was very open to accepting anyone just because same, same, same, what we teach with a lot of coaches we work with. It's like, you have to get known by people. But as you start getting that, that reputation, as you start expanding and getting more clients, then I think once you're a steady number, then you have to start building a philosophy with your business. And that philosophy has to be based around like specific type of client you want to work with. Right? So for me at the beginning, yeah, I was accepting anyone, but then it got to a point where I'm like, okay, if, if anyone is coming into my business, then at the end of the day, who's the ones that are always staying? The ones that always stay in the longest are usually the players that are maybe beginners or maybe the players that are intermediate. They enjoy playing, they have a hunger to get better, but they just need, they want to be somewhere where they can enjoy themselves and develop. Then I was also training players which were a little bit more advanced. But what I started to notice, and this is something I see with a lot of trainers here in the UK, they all want to train these academy players. Yeah, there's this obsession with training these the best kids in the area. And the problem is that the top players are always looking for something else. And they always get bored easily. So what I was noticing, yeah, great, it looks fantastic on Instagram, because I can get a kid to do loads of little tricks and this and that. But essentially what's going to happen once they hit, I don't know, 30 days, 60 days, you're going to get a text message from that parent say, oh, you know, we can't make it anymore. Why? Because that parent's looking for something else. Yep, they're onto the next best thing or their child is too busy. Or their child is too busy, exactly. So for me, I started to see, right, okay, the type of clients that I wanted to work well, that was staying in my program longer, were like beginner players, players that might be playing for the first time, or they've got some experience, but they just want to get better. And ultimately, like, as you know, other clients that have been with me for three, three almost going four years. And they were the ones that were beginners. And most of my clients now in my academy here in London are that, like, that's who I accept. Whereas that I'm beginning. And as soon as we have the sales call, and I go through the questions with parents, if I know that, right, this kid is playing at a specific club, then I know straight away, this kid isn't going to be a good fit. Because I know the type of parent, I know the type of player that plays in those clubs. And they aren't going to stick around. Right, right. How rewarding is that for you, knowing that those kids have been with you for three to four years? When you sit down and you look at it, and you think to yourself, wow, like they've been with me for so long. And then you start to think, do you know what, this is the progress they've made? Then yeah, it's like, it's really rewarded. And also, it becomes, you know, you enjoy going to training. When I was at the beginning of my business, yes, I was enjoying it. But I had so many different personalities that training became a job. Because it was like, oh, man, I have to train little Johnny or I have to train little Matthew or but I was doing it because obviously I was at the start of the start phase. And I wanted to earn money, get players in, get known. But then once you do that, you have to remember, do you know what, now I have to make a commitment to these players. So yeah, to sum it up, something I'm seeing with a lot of trainers here in the UK is that they're going for the fancy player. They're going for that advanced player. And you know, that's why most of these coaches don't have really proper businesses in place because those types of clients, yes, is fantastic and it's great to work with. But how many other trainers are they working with during the week? Yep. You know, you're probably like one out of three or four that they see every single week. Because parents are constantly looking. Let's try him for a week or let's try him for a couple of weeks. Let's try. And really, can you can you build a business with that type of clientele? Long-term note. Right. And talk about the difference between, so like, let's say the vast majority of a coach's clients are there for two or three months, and then they're gone. They have to replace them. What's the difference between that and having clients that are just with you every single month for a year? Talk about the finances and talk about, like, the mentality of running the business that way. So when you've got long-term clients, let's just say you sleep a lot better because you're not constantly checking your phone to see if a client has left your program. Or if they've texted you to say, listen, we're not able to continue with you. When you're working with a client that's not really committed, then ultimately it's like, it's just a matter of time before you receive that text message to say, we can't continue in your program or we're going somewhere else. So when you get parents to commit long-term, your business just runs a lot more smoother. You don't get so stressed all the time. And ultimately, when you have longer committed clients, you're not constantly having to stress about finding new ones. When you have clients that are with you, like, short-term, it's like, okay, you're good for a couple of months, and then after a couple of months, you've got to try and replace them. So the difference, stress-free, long-term, short-term is great, but ultimately, you're going to have to keep recruiting for new players. Right. And I know I've spoken to coaches in the UK over the last couple of years, and you've talked to a lot of people over the last year. And we see messages from coaches that are like, yeah, I train between 50 and 150 clients, because we ask how many clients they're working with. And then when we dig down to it, then they tell us how many kids are training that week. And then it's never 50 to 150. It's always like 20 kids. And then what I always like to do is show coaches with a calculator, like, well, if you had 50 clients that are paying $200 or 200 pounds per month, you're making 10,000 pounds per month. And so you could literally get rid of 100 clients and have 50 that are just really committed that are coming every week in a group setting. Right. And I remember maybe six months ago, I posted something on Instagram, and it was like, it was a question. It was a poll. It was about could you make six figures per year with 40 to 45 clients? And I think most people said no. And it would be physically impossible to do that. If you're having to wake up on Sunday, text people and ask them to come pay you that week, because like, like, you know, I mean, Christmas, all of the major holidays, or anytime someone goes out of town, they just won't physically pay you because they're not there. And, and we've identified, you and me have identified, I mean, there's, there's so much lost income during the year, if you run it that way. And especially like if you're paying for a field, you're paying for space, like you end up losing money, especially in a group setting, if not everyone is coming to that, that discussion. Right. So just kind of, if you had to just boil it down to one main tip, like let's say a coach in the UK is watching this and this is relevant towards coaches in the US and any sport really, too. But what is, what is a change that, let's say the coach, they're texting on Sundays, they're getting paid by the session, like what do you think is the main change that a coach should make if they're looking to streamline their business? Like what do you, what do you consider as like the main thing they should do now? That's a good question. I think, first of all, you have to have a plan. Right. And I think most, most of these trainers that I see, they don't really have a plan with their business. It's kind of like, oh, okay, I come across one kid on a Saturday morning, I talk to the parent, the parent wants extra training, boom, they're with me for a couple of months, and then they're gone. And then in the process, I haven't taken any details from them. You know, I don't have anything to market to them. So I think the first thing is actually structuring, building an actual business plan and knowing where you want to go with that business for the next two to three, two to five years. Right. And obviously, if you're doing it on a sporadic basis, then you're not really going to go far. And I know, you know, you and me, we work with a lot of very successful coaches in our program. And those successful coaches are not sporadic. They've got systems built in, they've got clients that have been with them for a long time. They know how to add value. So number one, have a business plan. Second, I would say try and find a way to be different from everyone else. Instagram is a massive, well, you know, you and me, we research Instagram every single day. And most coaches are all doing the same thing. Same thing, same thing, same thing, training drills, training drills. So I think knowing how to add value, how to be different to everyone else. Because ultimately, when a parent, you have to educate parents on what value is. Because if you are just a trainer that provides training, then that's great. And you can say to the parent, oh, I provide high-poly training. Okay, fantastic. But so does the other guy down the road. So does the other guy. So why do I need to stay with you? My child can get training somewhere else. So knowing how to add value, a business plan. And then also, as we talked about, it's just trying to change your payment model. So trying to go from paying per session to actually how can we get your clients more committed so that they're with you for at least three months. Because also what you do is once parents start to get used to staying committed for three months, then that starts to become the norm. And then it's weird because when you educate a client, then when that client leaves you and goes to someone else, they're going to expect the same kind of thing. And then if they don't find that same kind of thing, it's like, right, okay, they're like, that trainer's not for me. They need to find someone else that was similar to what my child was getting. So I think there needs to be a bit more standards here in the UK. So business plan, payment system, and then knowing how to add value would be the three main things I would focus on if I was to start again with my business. Right. Yeah, we'll do, I want to try to give an actionable tip here that any coach that's watching could do. So if if someone's doing a pay by the session, let's say they do specialize in one-on-one training, which I know that's common in the UK. Like everyone's a one-on-one trainer and a mindset trainer now. So if someone's charging, let's just say it's 50 pound per hour for one-on-one training. And let's say on average, they see the client once per week. So we take 50 times four weeks, that's 200 pound per month. So if a coach set that up where it's a three-month minimum, then they can guarantee over three months they're going to generate 600 pound. So they could have that as an option or they could do it to where it's like, you pay 550 up front, save $50. So pay 550 up front, you're getting a free session. And I think like that small tweak can make such a big difference in how people get paid and making sure that the client is committed during those 12 weeks. Because when someone pays 550 pound up front, like if they don't end up showing up, that's probably a bad sign to the coach because like they either don't like it or maybe just the client is just incredibly lazy, doesn't want it, doesn't care, but people put more skin in the game. The odds of them showing up are way higher. Yeah, right. It's better for the kid too. So if we kind of take a, if we take a step back, let's say someone who's watching us and, you know, they've done it on the side, they're doing everything the way that you've have described, like the whole Sunday, wake up, text everybody, pay by the session. What is, like if that person's going to break through with their business and really make the changes that we're talking about, take it to the next level, do you think it's more important that they just make business changes or do you think that they have to like really evaluate themselves as a business owner and make some changes first with how they just view their business? Like which, which do you think needs to happen first? Is it more of like looking yourself in the mirror and saying, Hey, I need to change this? Or is it just like making, is it as simple enough as just making the business change? Yeah. I think, I think first of all, it depends on what you want, right? If you just want to do this as like a weekend thing, then that's, that's fine. Okay. However, if you want to do this full time and you want, you know, you want this to be your number one source of income and you want to scale it, then we have to reevaluate how we are getting paid by, by clients. So if I was starting again, then, or if there's a coach out there that wants to make that transition, the number one thing I would do, and you know, it's a very simple one is do what we just spoke about. So try and get a parent to commit for four weeks up front, right? So get instead of charging per session, sell them on four weeks up front. And then once you see that, do you know what that actually works? And then once you start getting a little bit confident, the next client, you can say, right, okay, now I'm going to see if I can get them to pay eight weeks up front. And then you continue, once you start to get confident, then you go three months up front, four months, et cetera. Now in the UK, I know why trainers don't do this. And it's simply a casey because they are scared that if they do that, parents will say no, and they'll just go somewhere else. So trainers ask, they would rather make 50 pound that week, than make zero. So that's where you have to evaluate yourself. Are you doing this to grow an actual proper business or are you doing this just as like a hobby? Because 50 pound a week isn't going to change your life. So that's what I would do. And if you want to do it seriously, which there are coaches in the UK that are doing it full time, on our podcast, we've interviewed some coaches here in the UK that not only are they doing it full time, but they've got three or four full time members of staff that are working for them. And a lot of coaches in the UK think, oh, you can only do this in London, because London's obviously the capital, it's where it shall we say there's more money in the country. But a lot of the coaches we've interviewed are based in other cities in the UK. So it can be done, but it depends on yourself. It depends on you and what you want to do. If you want to do it as a hobby, then that sporadic approach is fine. If you want to do it professionally, you want to do it full time, if you want to do it as a career, then we have to re-evaluate and try and get your clients more committed. Because ultimately, that's where you're going to judge whether those clients are going to help to build your business or destroy your business. Right. And I also think about all of the people you've interviewed from the UK that we've had on our podcast, some big names, right? Some people that are huge on Instagram, big businesses. The thing I've noticed when I watch those interviews is they have certain things in common. They have systems in place. They have high standards and they have a philosophy behind their business. So they're not going to accept everybody. They know who they want to work with. And they also have that stuff for the coaches that work for them. They're not just hiring Joe Schmo off the corner to come and plan and run a session. There's a different level of organization between those guys and people who aren't at that level. And that doesn't mean everyone has to get to that level, but you can have a really successful business by yourself, depending on the standards that you set. And what would you say to someone who is like, they're right on the edge right now. They have clients. They know that they want to do better with their business. They have a lot of drive and ambition. They want to make the changes. And maybe they're doing training and they have another job. Let's say they got on a Zoom call with you and they're asking for advice like, hey, could I do this full time or should I do this full time? What would you tell that person? I'll say, well, I'd say yes, you can do it full time. It depends on you. But you have to evaluate yourself as an individual. What do you want? And it goes back to my previous point. Do you want to do this as a hobby? Because if you want to do it as a hobby, then you're never going to get rid of your full-time job. If you want to do it as a professional career, then we have to make changes. And going back to some of the coaches we have interviewed, like something I've noticed as well with them is they have a solid clientele base. So for example, they'll have 50 to 100 solid clients that they see every single month that are on monthly subscriptions. They come once a week, either in groups or in a one-on-one setting. And then as an add-on, they have those sporadic clients that come for the odd session once every three weeks or once a month or whatever. And what makes their business successful are those 50 to 100 clients, ones that are committed. And it's pretty much, if I look at it now, it's the same with my business. I've got a handful of really committed clients that pay me every single month, and they make up for the ones that come once or twice every so often. So if you want to do it full-time, you have to build that clientele base where you're having committed clients a certain amount that keeps your business going and then you bring in those sporadic ones. But if all your clients are sporadic, then you can't grow it. Yep. Yeah, you can either choose to play with the little puppies or you play with the big dogs and you end up doing what the big dogs do. And I see that across the board with coaches that we work with. It's like when they make changes with their business, they're willing to make really big changes that make their business easier long-term. And that's the thing is I think some coaches, like you said, they're afraid to sell a higher-end package to a parent because of rejection. And they'd rather get that 50 pound that week versus just trying to find and attract a committed client who's not going to pay 50 pound. They might pay a thousand pound up front. And that's what we pretty much see on a daily basis now with coaches in our program where they can command higher-end payments up front. So I'd like to add one more thing to that, Ben, as well. Let's think about the club system, whether that be in the UK or whether that be in the US. So clubs are basically like you have the 18 players who will get all the attention. They'll get the best coaching. They'll play in the best tournaments. They'll play in the best leagues against the best opposition. And what do the B, the C, the D, the E and F teams do? They just make up the numbers. So if you are in the 18, essentially you're not going to get that high-quality coaching, whichever club it is. But what clubs do is they sell you the idea that you've got to try and make your way up to that 18. Okay, so a training business should have that same sort of model in that you've got a certain amount of committed clients that you're seeing every single month, every single week, and then the rest is made up of the sporadic players. So in a club setting, the B, the C, the D, they just make up the other numbers. Essentially they're probably never going to get into the A team. The directors don't even know their name. Like parents don't get any attention from coaches who play in the B, the C. They're just there to make up the numbers and to fund the club. Because ultimately the A team players are the ones that make up that age bracket. And out of that A team, that A team, you probably have maybe four or five that are very good players who the directors will be always dribbling. Oh my god, he's the best player. And that's what it is and that's why these clubs have hundreds and hundreds of kids because they just sell you that idea that your child is going to get better. They're going to get high quality coaching. But unless you're in that A team, you don't get anything really. This is something we have never talked about and I was going to make another YouTube video on the channel about this. But what I've seen, I think this is more relevant in the States for basketball trainers, but I'm seeing it has happened. I've seen it multiple times, actually probably hundreds of times, trainers in the UK do this, where what they'll do is they'll they'll get like a top player, someone who's like either a pro or playing at a high level academy and they have like a big Instagram following and they'll like train someone for free to try to get more exposure. And then like they're not really training that kid. It's more of like this photo shoot. It's like this photo shoot thing like to make it look like they have someone who's huge and amazing, great technical player. Like it makes the video look cool. It gets likes and comments on Instagram. But like, do you think that's a good strategy for coaches to use to like train someone for free, get a lot of attention and try to turn that into more clients? Like, is that a good long term strategy or is that a better short term thing? I think it definitely should be included. But it should never direct away from what your program actually stands for. Correct. So, you know, your program should have a philosophy and it should have, you know, an outcome for the client. When the client joins you, what are you looking to do? Now, if you're taking the client on a journey where you're pushing them to become pro, which here in the UK, you know, there's numerous now research of how the likelihood of any kids becoming professional is 0.001% actually make it pro and then bringing in a professional is good for that brand. So I think you should bring in people that represent what your brand represents. Right, right. And so, yeah, it's a good strategy. But essentially, you know, at the end of the day, you have to get on sales calls. You have to close parents on trade why they should train with you. So you can bring in whoever you want. But if you aren't good at selling, if you aren't good at closing clients into your program, then essentially what you're not going to have clients, even if you bring in LeBron or Kobe. Right, right. Yeah, you got Ronaldo out there. Like, you still got to sell, you still got to, I mean, sure, you can get a lot of eyeballs and attention. And it kind of, when you're talking, I was thinking about something, this is like on the negative side of it. So there was a coach that I spoke to in the States. He's been a client of mine for a while. But this was like three summers ago. He was traveling like an hour, three times a week to train these kids that were like high level college keepers, like goalkeepers. And I was on a call with this guy and I was like, well, you know, how far are you driving? How often are you doing this? And how many clients are you getting from this exposure that you're putting out? And he was like, well, you know, I haven't been able to measure how many clients I'm getting. And we realized like every week, you know, who's spending an hour driving there doing an hour session driving home, that's three hours, three times per week, it's nine hours per week of just time. And when we dialed in, you know, how many clients are you getting? Like, we realized him spending all of that time for free because he wasn't getting paid by the people. It was just not worth it. And, and he had to make that decision of just like stop doing it, which I think for him was hard because like he wanted to get more followers on social media, more clients from social media. But you know, when he's spending, you know, 36 hours a month trying to do something that's not really helping him grow his business. I let him know, I was like, well, now you have 36 hours per month to focus more on your local brand. And you're not doing these free sessions anymore. And I spoke to someone else, a different sport. He was able to get a lot of people, literally from like one photo. Like he had a photo with a pro people were like, oh my gosh, like, you know this guy. And like that helped him get people by the end of the day, he has a great program. So he was able to get people to stay with him long term. And that's the thing is just kind of recap what you said is like, you know, if you do this like big social media thing, you act like you're, you know, Jose Mourinho, and like you're the best coach, like you can have all this stuff on social media. But like, if people are not committed, truly committed to your program, it does not matter. Like, because that's not going to keep the lights on in 10 years from now, it's going to give you a couple of good dinners or two months. But after that, you, you're adios. Like, likes don't don't pay the bill that yes, right, likes comments. I talked with the person earlier this morning. Huge Instagram, like massive hasn't gotten a client from Instagram in the last two months. And it's, they spent a lot of time editing the videos, putting together a professional brand. I'm like, that's not paying off. Like, I mean, at least DM people like do something to get some traction going. And I do see that as an issue for coaches in the UK, it's happened, coaches all over the world, you know, they focus a lot of time on building big social media brand when they should just be using a social media brand to build their business, build the dollars or pound. Cool, man. Any, any last piece of advice that you would give to someone who's watching this that hopefully has gained a lot of value, like anything else you would tell them to get to get on a call with us. Yeah. And specifically you, right? So how do people sign up for that call with you? So there's two ways. The first way you can email me. So it's make money coaching sports at gmail.com. Send me an email there. I'll respond to any coach that reaches out. Second way is below this video, we're going to add a link. And that link is going to direct you to a calendar where you can schedule a call with me where we get on a 15, 20 minute call. I just ask you a couple of questions, see where you are with your business and share with you some tips and strategies that we've, we've used with other coaches and, you know, we give you a strategy plan to take away. And if it works, then great. And if it does work and, you know, in the future, then maybe we can work together and we can take your business to the next level. But ultimately those calls are simply just to, just to connect, to get to know you, get to know, you know, your business, what you're doing, and to hopefully solve any problems that you're facing. Because I know every single trainer out there has at least one problem that needs to be solved in their business. Correct. Yeah. Okay, cool. And I'm gonna put you on the spot here. This way, this way people don't just bombard you on getting on calls. Like, who is the call not for? Good question. Time wasters. Well, define that. What does that mean? So a time waster is for me, someone that schedules a call, but then doesn't show up. Right. So if you're going to schedule a call, then at least show up. You know, that's that for me is the hardest part is the showing up. Anyone can schedule a call with either yourself or with myself. But you've got to then follow up and show up. So if you're a time waster, you're just someone that, you know, yeah, okay, you booked a call, but then when it comes to it, you don't get on the call. Right. So just show up. That's the most important thing. Show up. Be in a quiet space. Don't don't be in the car listening to music. Like take it professionally because that's that could be for someone is watching this that could be a difference maker in their business. A 15 minute call with you could really open up their eyes with a what's possible be the changes that they should make. See, they could be on a completely different path with their income in the next three to six months. And then let's say, you know, let's say you talk to someone and they follow through with some of the stuff that you advise them to do. And they're like, yeah, you know, I want to work with you guys on a deeper level, but just try to give like a 30 second to one minute breakdown of what they would experience if they do join the program that we have. So if they were to join the program, accountability, you know, we have different accountability systems in place in the program. And like, for example, the daily calendar, daily planner that we encourage coaches to so to post their daily calendar or we know what they're doing that not just that doesn't just help you as a coach by helps us to see like, okay, do you know what this guy is actually following through or what is this guy doing? And so it gives us a lot of information, but it also gives you something to stay accountable with, right? Because if you're posting your planner every single day, you're going to do it. Yeah. Right. Even if you do one thing out of everything you wrote on that planner, right, it's better than nothing. So you'll get accountability. Obviously, you're going to get support from us. You know, we have a community in that program where you and myself were in there every single day answering questions. So you're going to get accountability, you're going to get support. And also, you know, something that I love is the coaching calls. So jumping on the coaching call, asking questions, and also, you know, seeing what other coaches are doing. You know, because it's not every day you can sit down on either a Zoom call or just even a room of like-minded coaches that are doing the same thing. And I think that's what we do is very unique in that sense. You know, we're getting coaches from different sports together into a community where they can share their experiences, talk about their struggles, and ultimately, we can help them solve their problem. So accountability, support, you know, every single day, daily support, and the live coaching calls, which I think are fantastic. Yeah. And I know you are extremely familiar with like the course material that we have. And like, I know we have a new module in there called the Promotions. And like, I think you've seen how well some of the coaches who've gone through that, how well they've done the last 30, 60, 90 days. So what I want to try to do is give someone a sneak peek of what the Promotions module is. So like, try to explain pretty like quickly what that is and how it would help a coach that's in the UK. Yeah. So the Promotions module is essentially it's like a marketing module where we help you to create like templates that you can use in emails. But also you can customize it and use it on on social media really as well for your posts and stuff. But ultimately what we do is we focus it more on the email marketing. And so we share templates and also we narrow down what you're offering. Because most coaches don't even know what they're, they're fantastic at training, but when they have to actually sum up their business, they've got no idea how to sum it up. That's why they always just focus on the training. So when you ask them, what does your company specialize in? Oh, we, you know, we specialize in high quality training. Okay. And what else? Right. And so what that module does is it helps you to narrow down what exactly you're offering to parents, to clients, and how to create templates for marketing, and also how to, the most important thing, how to follow through. So how to actually execute once you've created that, that, that marketing material. Right. And how to actually use it. Right. Like getting on the call, knowing how to close people, having a timeline of urgency so people buy in a certain amount of time. Yeah, that's in, in my mind, that's been a game changer for the coaches that we work with that have executed on that. I got an email from someone who he, this guy never posts in the community, but he sends me emails when good stuff happens to his business. And like, he generated more income in one month through running a simple promotion than he did in like four months of running his business. Yeah. So like that stuff works really, really well. And I'm eager to share that with coaches that are in the UK, because like, I know it's going to work. No, it's going to work. So like you said, if, if someone wants to get in touch with you, they can either schedule a Zoom call, show up to that call, talk to Leah, or they can just show you an email, make money, code and sports at Gmail. Cool. And anything else you want to say before we go? Yeah. So one of the reasons I love what we do is because when we get on these coaching calls, sorry, these sales calls, we've, we've coaches even in the UK or in the US. And it's sometimes it's, it's interesting because most coaches operate the same way. They all do the same thing. They all do, they all operate their business the same way. And when you share with them different strategies, it opens people's eyes to think, you know what, there is a different way of doing this. So essentially that's what we look to do. We look to help you change those habits you have. Some people don't want to change, which is fine, but essentially if you don't want to be helped, then we can't help you. But you know, there is a system, there is a way of doing this. And we have, we have clients that we work with in our program that make outrageous amounts of money doing this. And not just in the US, there's this thing with UK coaches that they're like, oh, that only happens in the US. But it's not, it's not at all. Right. You know, some of the coaches we've interviewed are making a lot of money in the UK. So it's not, you know, it doesn't just happen in the US. It can happen in the UK, but you need to have systems. And also as a person, you need to change as well. Mindset, your habits. So that's just one thing I love when we get on these sales calls and we help coaches because it helps them to realize, you know what, there is someone out there that is teaching people how to do this properly. Yep. Yep. Yeah. And I'll close with one thing. I think I told you this, I don't know, maybe four years ago. Yeah. But I went to a, it was a marketing conference here. It was in Las Vegas. This was like in 2011. This is a long time ago. And one of the keynote speakers, he was talking about pricing and, and what to charge. And there was someone in the crowd that was from the UK and they came up and did like a hot seat with the guy who was leading the conference. And he was like, I just don't think I can charge this much in the UK. And he, he was like, well, hold on, let me, let me pull up someone on the screen. And I won't say the guy's name, but there was a guy that was in the UK. He was the most expensive personal trainer in the world with how much he charged per hour. And it was like, ridiculous. And the guy who was on the hot seat that was asking the guy who was the keynote speaker, he just shut up because he was like, wow, that guy lives in my country. He's charging more than anyone on earth. And, and I want to encourage, you know, any of the coaches that are watching us, it's like, it's not a, a regional based thing. It's like, you can charge a premium if you have a great product and you have a good sales process. And I know that has been an objection with some people who've taught to is like, Oh yeah, I mean, that's going to work in Texas or New York or California, but it's not going to work here for me. But the reality is, I mean, at this point, we've already worked with people from Australia, the UK, all over Europe. Yeah. And, and it's, it's, it's more of a mindset shift than anything. And yeah, we're excited to, to help more people out there. Great, man. Thank you for showing up to this interview. I think a lot of coaches will really benefit from this. And coaches, if you're watching, get in touch with Leo, like go to the links in the description, get on a scheduled call with him and, and take advantage of that. Let's start, let's start making money. All right, cool, man. Thanks so much. Thanks, Ben. All right, you got it, man.