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Published on Sep 17, 2013
This Part III of IV series on "Top 15 Viral Video Engagers: #4 Perceptual Discords" is provided to students of Dr. Jim Barry as examples of how "bizarre substitutions" can boost social video attention and engagement. The viral YouTube videos show how object replacement, sound imitations, animal substitution and object anthropomorphism can generate above results on YouTube views, likability and comments. Our thanks to the sponsors for recasting these commercials as YouTube videos.