 Amazon is opening a concept store that exclusively sells items with four-star ratings or higher in Berkeley, California. This store was modeled after the first Amazon four-star shop in New York City, which was stocked with more than 2,000 top-rated items, including toys and kitchen gadgets. Although many people are excited about Amazon's grand opening, the question still remains on how this will affect local businesses on Fourth Street. Amazon comes to the block with a huge brand, and they will definitely attract their regular customers to come to Fourth Street. That certainly can't hurt. However, George Kiskaden, owner of Builders Bookstores on Fourth Street, says that there's a disconnect between Amazon and the Berkeley community. Their store, I mean, the thrust is this four-star idea. Four-star are better. These are the greatest products in the world. Well, these are the greatest products in the world, perhaps to the majority of the United States, but Berkeley is a pretty unusual place. I feel that there is probably a disconnect, but we won't know until they open. We'll have to see. The arrival of Amazon and other stores like Sephora and Apple reflect the changing nature of Fourth Street, which has been long known as the center of independent boutiques. For CalTV News, I'm Anna Luck.