 I really see two primary faces of consumerization. One is around e-book readers and things like that, the various problems that people have had circulating to various kinds of e-book platforms, the difficulty of coming up with things that play well across platforms. I think that is starting to get better now. The other one that's not unrelated is the rise of mobile devices, which are being used as reading platforms of course, but the apps that come with them. You know, there's still this sort of question about, is a mobile device really going to be some kind of a customized browser that interoperates or are we going to have closed ecologies around every brand of mobile device. Now here's the terrifying thing. Some people are starting to package what we would historically think of as content, you know, as apps, which means now you have highly platform-specific content again and the notion of content that becomes inaccessible over time as fortunes rise and fall between the platform providers for different kinds of mobile devices. And you're seeing some beautiful things done. I mean, for example, New York Public has packaged up some wonderful tours through bits of their collection as an iOS app, but you really have to worry about what that means downstream. And even in the shorter term, if you want to use this in an instructional setting, you've got to worry about it not being playable on some people's platforms if you haven't specified that everybody in the class will have an iOS device or an Android device. So that's a place where we really see serious issues.