 I'm trying to answer probably what is the most important question that any candidate for office running for the mayor's office in particular needs to answer and that is why do you want this job? And for me it goes to this single goal that I'm in pursuit of and that is to make San Antonio a city of opportunity. It is going to be an awesome looking commercial where it's like him walking through and it's a fast cut eight seconds of him walking through 25 different locations. It's his biographical piece. So this is the one kind of introducing Mike to, you know, a lot of viewers who haven't been familiar with him, don't live in his legislative district. In this campaign, running a city-wide race for the mayor's office, in this campaign, running a city-wide race, it requires getting up on TV and the radio. And so it's important to ask people for help in a different way. And these commercials allow me to touch on the kind of parts of the larger plan that all aim towards this single goal. And so it's very important that we get our message out that San Antonians get to know who I am, what I stand for, and how I want to serve them most importantly.