 Did your client ever ask you how much experience you have in a certain field like the construction business, healthcare or public services? Well, you're not alone. And in this video, I want to talk about how to deal with these questions. Hi, I'm Mark and welcome to the Serbs Design Show. This show is all about helping you to design and deliver services that have a positive impact on people and are good for business. As we're making Serbs Design project proposals, one of the common questions clients ask is how much experience or how many projects have you done in our field. And if you are not careful and this question can really make you uncomfortable and uncertain if you haven't done a lot of projects in a certain field. And I don't think that's a smart way to deal with this question. So the way I try to approach this is by getting into a conversation with a client and talking about how they are the experts in the field and the reason they are hiring us is not because they want to understand their field better, it's because they want to understand the needs and desires of their customers better and help them to translate that into viable, interesting offerings. So we're the experts to guide them through that process and they are the expert in their specific field. And another thing is I think if you have deep field knowledge, you might also fall into the trap of making a lot of assumptions about why things work the way they work. So bringing in someone who is new to the field can bring a new perspective, fresh perspective on certain challenges. Am I saying that it's bad to have field expertise? No, not per se. I think it's good if you've done some projects, service design projects in a telecom sector that you'll be able to easier and more quickly understand the language that people use there. But do I think it's necessary to have deep field knowledge to do really good service design projects? No, I don't think it's required or it's necessary and in most cases I think you'll actually benefit if you don't have deep expertise. That's my perspective on how to deal with a question from a client if you have done a lot of projects in healthcare, public sector, construction, banking, finance. But I'm really curious, what do you think? Is deep field knowledge required to do good service design work and if so, why? Leave a comment down below and let's continue the conversation there. If you'd like to see more videos, check out the playlist that's on the here I think and for now, thanks for watching and I look forward to seeing you in the next video.