 Phytotherapy is a rapidly growing industry, with global sales reaching billions of dollars annually. Despite its popularity, however, there is insufficient evidence regarding the quality, safety, and efficacy of many herbal remedies. Some herbs can be highly toxic, while others may cause serious side effects when used incorrectly. Additionally, there is no clear regulatory framework for herbal medicines, leading to inconsistent standards across different countries. To address these issues, the industry must develop better quality control measures, conduct more rigorous clinical trials, and establish a consistent regulatory framework. This article was authored by J.B. Calyxto.