 We live in a free market economy. As long as there is low-cost labor and materials, there will be low-cost products. As long as there are low-cost products, there will be people buying them. I don't see a mechanism to change that pricing matrix anytime soon. Yes, it's a wonderful message and we hope more people think about longevity, and durability, and more people in the design process think about longevity and durability. That helps resale, that material selection at the design level helps recycling. Realistically, where we sit in the consumer cycle, we're seeing unit consumption go up year over year. So I think it's tough to expect that to shift. So then we think about, okay, well, what can we do to influence the upstream design process? What can we do to influence the collection repurposing? What can we do to help facilitate this fiber-to-fiber recycling capacity growth? Because if we designed everything for circularity, we actually wouldn't have this problem in the first place.