 What are you thinking about? What are the challenges you need to overcome? And how are you thinking about doing that? So the startup stuff that I did in the early days kind of lays out the startup journey. And startups usually start off all exciting and fun, and then eventually they go through the trough of sorrow. And then if you can survive the trough of sorrow, then hopefully you find success on the other side. We're deep in the trough of sorrow right now. And the trough of sorrow looks like not enough clients, which means not enough interested investors, which means not enough money to pay the employees, which means all the problems that come with all of that. But I've been through hard things a few times now. And if anything, going through this hard thing is just evidence that once we get through it, because we're gonna get through it, that we're gonna have something great. We're gonna be dope on the other side of this. We're gonna have learned a bunch. I've already learned a bunch through this process, so much about investing and, or I mean, getting investors, fundraising, that's the word. And it's gonna make us better. It's gonna make our product better at the end of the day. We're pivoting, we're changing, we're growing, we're making up, we're making moves in real time.