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Published on Jan 17, 2010
His vision for his outdoor clothing company Patagonia is clear: produce highly qualitative and sustainably manufactured clothing and use the profits to support the protection of our planet. 1% of his annual sales goes to environmental activists. He works as consultant for companies like Wal Mart to show them that ecological responsibility doesn't contradict economical success.
If you're not part of the solution you're still part of the problem, according to Yvon Chouinard. That's why he leads by example, lives a simple life consuming only what's necessary and uses all his resources to protect the environment.
A talk about a fulfilled life, personal values and hopes.