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What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill

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Published on Jan 14, 2013

View full lesson: http://ed.ted.com/lessons/what-aristo...

Imagine you are one of the world's greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.

Lesson by Conor Neill, animation by Animationhaus.

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