 Hey everyone, welcome to Tuesday tea. Thanks for joining us today My name is Leanne Calderwood and I help professionals in the hospitality industry with developing and amplifying their personal brands and a big part of Developing and amplifying your brand. It has to include video nowadays So I wanted to bring in the big guns to talk to us about video creation We're joined today by fanny denigin with path links out of Dallas, Texas She does a fabulous job of LinkedIn everyone. Please welcome fanny to Tuesday tea Thank you Leanne Thank you for having me I've been wanting to have this conversation with you for a while Because I stalk you on LinkedIn as I do as most people do In fact fanny. We have a mutual friend Roy Kowarski in Australia. Yeah, I see him in the comments, too Is he in the comments already or yeah, that's from the previous okay from the LinkedIn post Yeah, Roy, Roy and I met through clubhouse and he ironically is now a mentor of mine a mentor around mindset just when it comes to Yes, everything mindset, you know building a rear mindset and Yeah, he's so amazing. So when he said that he knew you it was like Look at that. I'm in the US. You're in Canada. He's in Australia. That's like the beauty of LinkedIn and connections right there So true so true and and we really should get you over to clubhouse too fanny and you can hang out with Roy and I over there It's so much fun But the one thing about clubhouse is it's audio and it's not video and I think that's what I love so much about your content is You really draw people in with your video And so that's why I wanted to chat with you today and of course have a cup of tea while doing it Oh I was just gonna say what do you have in there? It's coffee coffee with the oat milk and a Gavi oh nice. That's how I take it. Yeah, it's very decadent. It's not Yeah, well, I'm sticking to tea today. I'm not much of a coffee drinker And I've got what do I have in here hazelnut chocolate? So it's got a little bit of a caffeine kick to kind of go through the afternoon. It's quite delightful. I love it Harold That's right this mug is I have two of these from Harrods and I'm anxious to start traveling again because I miss London. Where do you want to go? Where's the first place that you want to go to? Oh my well, we we actually Booked something really far out, but we're hoping everything's okay by then and that is We're thinking of going to Dubai in December. So yeah, yeah But yeah, yeah, it's on my bucket list and Hopefully it works out Well, we are gonna then connect in January because I've always wanted to go to Dubai I'd love to hear how it went for you. Are you taking your family? Yes. Yes. Yeah. Yeah, we're the kids are older now So they don't I don't have to change diapers or or chase after a toddler. So so it's all good No, we're excited. Yeah. Oh Well, good luck and have a great time. I'm hopefully we'll connect lots before you have to leave Yes, there's a few people I want to introduce to you in hospitality. So yeah, yeah Oh, please Well, you know, it's funny that we have a mutual friend named Roy Who is so great at the mindset stuff? Because I kind of want to set the stage for the people watching today when it comes to video I think what trips people up a lot in getting started is that mindset hurdle that mindset challenge that That knowing that they are worthy enough to be on camera Can you walk us a little bit through what some of the things we should keep in mind as we start out in video when it comes to reframing our mindset Absolutely, and you said the top thing right there is Knowing that we have worth knowing that our message needs to be heard that the older I get I really do feel like We all have something to say and we all have something to offer and and so starting with that is is pivotal and then secondly, I think the thing that rears its head is fear, right? Secondly is is the fear of Ridicule or disapproval or judgment if we put ourselves out there and this fear that sits with us I still remember my my very first video. I was trying to promote a a job fair and I Was so nervous my voice was shaking My you know my partner had to like hold the camera because whenever I tried to do it It was it would shake in my hand and With that it's I have a hashtag that I said hashtag do it scared, right? Like because your first few your first 10 your first 50 Even your first hundred you'll even like sometimes before shows just depending on like what what I'm coming on It still has a little bit of butterfly a little bit of like extra beating of the heart before I go on somewhere But do it scared do it anyways So number one definitely like set your mind that you have something of value to say Number two do it scared and number three. I think the goal is not to be perfect the goal is to to share and create value and There's this thing where I say focus out instead of focusing in when we focus in we're full of like Judgments for ourselves and like am I saying it right did I use the right word and we get into this like Analysis paralysis in our heads Whereas if we kind of focused out and ask ourselves like what can I say today to really help somebody on the other side? What can I do or? Mention to motivate or inspire somebody and and as soon as we focus out then it totally shifts And we're not in our own You know cycle hamster wheel in our head Head trash, right? I Love what you said. What can I say to help someone on the other side like you're right? How many times have I failed to say that out loud when I'm about to jump on even today's show I don't think I said that out loud So, you know, that's something that I need to keep in mind every single time that I film a video I love it. That's super powerful. So now we actually Lee and do you mind me mentioning? Like I saw one of your other videos the other day and I okay I really loved it because you were you posted something about I guess you missed two commitments and Yeah, no, but I loved how you showed up like you showed up so real You took responsibility you shared You you owned it and then you were real and you were authentic and and all those things are like The perfect formula for for the most engaging videos, right? I wanted to like give you a shout out about that because I watched it. I'm like, yeah, that was good So, oh, thank you, you know, I at the time I wasn't gonna do a video But I felt so compelled to make that a video post because I owed those people like the most sincere Apology I could create and to be honest by making it public it was more about Finding the tips so that doesn't happen to me again And I'm proud to say two days in I now set timers on my phone for every single Meeting this one. Yeah, so about half an hour ago. I you know, I had my pride and prejudice ringtone go off because because I could have worked right through my commitment with you and our audience Fanny like it's Whatever it is age, you know the busy the busy-ness whatever it is, but yeah, I can't do it anymore Like it's just not it's not fair to the other people, right? It's almost selfish when we do that. So well, thank you. Now, you know, so you bring up this perfect formula And and you don't need to use my video as an example But like what in your opinion is that perfect for a formula? Was it the vulnerability of it? Was it the fact that I shot it in my bedroom because that was the only quiet spot I could find like yeah Tell me talk to me about this formula you've got. Yeah, I mean like Sure, there's the equipment side of it, right and a lot of times from the equipment side of it a Simple iPhone or smartphone or Android is enough. It's so high resolution, right? And then just having good lighting It's really important. I think for people to see our eyes, right? So even though we're talking to a black dot on our phone, right? It's still too and you know, it takes practice, right? You're talking to a black dot on on the phone It's so awkward at the beginning. Yeah, but the more we can do that the more we're creating a Connection with the audience, right? Even now. I'm just staring at a black dot on the camera But you know, it's it but it creates that connection. It feels like you're you're talking directly to the audience So phone eye contact good lighting. I just happened to have a window in front of me But now I have like, you know ring lights and and things like that But as long as you have like a nice good source of light and An audio, right? You can get very cheap $20 lapel mics. I've upgraded over the years to like a little Yeti mic There you go. Yeah These are great. Yeah, they are and so like equipment wise, that's all you really need nothing elaborate nothing expensive And then there's the content, right? The content side of it. I always kind of say, you know, there's there's kind of four types of content There's content to educate where you give people tips and advice or Insights or statistics, whatever it is you're educating your audience around your expertise So in your case like branding in the hospitality industry, right? What are your expert tips around that, right? Secondly is to inform right in informational posts are like to Tell people about an upcoming event. Oh, hey everyone I'm going to be on Leanne's LinkedIn live, right? You know come join us, right? So information at webinars you're attending events networking Conferences, I'm sure there's tons of conferences in the hospital hospitality industry So informational posts Thirdly Is to inspire, right? We've all seen ones where somebody shares a story Or to kind of lift someone up or or maybe a challenge that we've had and then how our lessons learned Right kind of like your your commitment post, right? That's an inspirational kind of post, right? Yeah And then finally the fourth purpose is to entertain Right a lot of people have fun and engaging kind of funny Kind of posts and and that's that has its place in LinkedIn nowadays, right? LinkedIn has become less stiff and less formal And it just depends on your audience too, you know the degree of Entertainment you want to weave in So so those four purposes you got your equipment you got your kind of like your content your purpose And then how you show up, right? Are you going to show up as? real and authentic and sharing And there's no need to to try to be too perfect Funny enough like nowadays I think content that's too slick And too perfect Ends up being kind of distrustful. Don't you think I mean like we almost distrust things that are too Well put together if I mean as ironic as that sounds. I don't know if you experienced that You know, it's so interesting that you should say that because that I feel Yeah, since we've been on zoom which coincided of course with the pandemic Since we've gotten more comfortable with zoom. You're right. I don't think we're looking for perfection in videos Like we used to I feel like the imperfection is more acceptable in the in the last year My hope is that it contains it continues to be acceptable to be imperfect As we return to more professional settings and those studios, I don't know is that Maybe I wasn't paying attention to video before that but I kind of feel the shift happened when we all move to a zoom environment Yeah, and I think there's a place for it all um, I think there's a place for Perfect videos so called in studios expensive lighting, you know 4k cameras. Sure. There's there's room for that um, but even in the same company you could have your You know perfectly crafted scripted corporate videos, but at the same time you can walk around On your iphone showing behind the scenes clips, right and people love both in a way, right? Like we we have all these different sides of us We we want the slickness and prettiness and all that and at the same time like show me the real behind the scenes, right? And and those those are engaging sometimes if not more um, so there there's a place for for it all um, and and it just depends on your audience. I think the biggest Question to ask ourselves is who who's my target audience? Who's my target client? um And ask yourself How do they consume information? um, I have more you know, I have different categories of Audiences like some are more corporate. So then my videos are more um follow a certain system and um, you know details and captions and Corporate colors and everything, you know, so there's like a lot of guidelines around that um, and then there's maybe like solo pernures coaches independent consultants And that can be a lot more casual um, and so it you just got to ask yourself who am I serving and how do they consume information? How do they consume information? So I'm writing notes by the way. So if I keep looking down It's one or two things. It's at my notepad or it's at my dog And I'm silently begging him not to bark while we're on the call here Because he's kind of under the table trying to get some cool air under the table I have a dog too. Oh, yeah. What kind of dog is yours? Uh golden doodle. Yeah. Oh, okay. I have a burning. You have Oh, oh, like uh, say bernard. Is that bernese mountain dogs? Yeah, very similar Yeah, but they all to be honest, they all look the same everyone after you like Yeah, they all look the same. They've all got that cute little face and that and they're so friendly So friendly. Yes. He's yeah Yeah, so farly farly is my office mate and He's been so fun. But sometimes during these live calls That's when he'll get excited or someone will walk by the window And then yeah, and then it gets a little disruptive, but um, you know what I want to do fanny We have a question from one of your linkedin friends and From one stand small Oh, I think we lost lienne in the feed somehow Oh, did you lose my audio too? There we go Yeah, you popped out and then it popped back in Well, because I've tried to remove myself see now. I'm getting a video lesson. So I'm trying to remove myself But I didn't want to lose my audio. So I'm going to remove myself again. We're testing video here people So this is our little stream yard trick. I'm going to remove myself. So fanny has the whole screen Okay, so it looks like the question I don't hear the audio, but I guess I'll just read the question Um And said what got you interested in video in the first place. So yeah, I couldn't see you and I couldn't hear you Well, isn't that odd? I thought maybe you could still see still. Oh, maybe I had to press a different You know what? We're not gonna fuss with it. We're gonna just You guys are stuck with me now. Sorry about that. You're all good The power of life. Yes, exactly. Well trial and error in real time here peeps All right, so yes, annie wants to know what got you interested in video in the first place Yeah, yeah, um and quick shout out to ann small. She helps me a lot with my community engagement as well on on the show Um, great great partner of mine. Um What got me interested in video first place? I don't know if I actually chose video To be honest, um I'd say probably four years back four or five years back. I was helping our local A part of my business was to put together job fairs for our local community and um at that time we had booked a venue and Had lined up all these things And we were trying to make sure that we got enough employers and job seekers to attend the events And at that time on facebook as well as linkedin Video was kind of like the up and coming thing. And so they were pump the algorithms were pumping out all kinds and giving all kinds of like Viewership and engagement to videos So in order for us to promote this job fair The only way to kind of have mass reach was to get on video And so I guess I was like the the reluctant participant to get on video talk about our job fair and Stammering along the way And and get that message out there and and it had it ended up getting lots of reach And so I I almost feel like I was kind of like Pressured into it in order so that our job fair was not a failure and enough people heard about it um, but over time I I grew to love it it gave me a great way to Meet people and engage with people and and build relationships a lot faster than if I had to like hop on a phone to try to reach somebody Yeah, I heard this great quote from from another creator on linkedin, uh, julian placino. He said, um You know when you when you create content when you're on video People feel like they know you before they even meet you um And and I never forgot that because it it's so true like like that's how you're gonna create trust Without even meeting somebody um And then they either like you or don't and that's totally fine um, you attract what you um, I was just interviewing brian shulman on my show last week And he always says like you attract your vibe right or you attract your tribe, right? Right and with your vibe with your vibe There you go That totally messed that one up. Yes, but yeah, like that's so true, right? And and those that don't Connect to your vibe. That's okay because it just wasn't meant to be anyways And they'll just scroll on by on the feed um, and And I think the older I get the more I'm like We should just we don't need to convince those that don't resonate with us We just need to engage with those that um that do And that's more than enough Yeah, well and then and that goes back to the the linkedin are not the linkedin the the mindset piece, right? And you know trying not to please everyone If you can change the life of one person even one percent today, then you've done your job Um, you know, you're never going to convince everyone of the message or or the vibe that you bring So I like that you attract your tribe Yeah, your vibe. That's what we're going to do. You need to get brian shulman on your show He's awesome Okay, I'm writing down that name and well That's the thing is I need to connect with ann because she just seems like a go-getter. She has oh, yeah for you guys by for you by the way, she's Um, I just wanted to show this content so many phenomenal content tips I tell everyone her and her youtube channel. So yes, so fanny has a youtube channel y'all so um go to youtube Google fanny done again done again d u n a g a n you will find fanny's channel there um, the link is there with ann in the um chat So thank you ann for doing my job so violently Um, trevor houston. There's another name. I want to write down trevor houston does a great job of video So, uh fanny are these gentlemen brian and trevor are they link linkedinable because you know that linkedin is my jam So, okay, i'm gonna find them on linkedin brian shulman is um, and maybe ann can tag brian shulman in here right now but um brian shulman is I call him the godfather of linkedin because he was doing video like Way way back like he was like a beta tester for for uh linkedin video So he has so much history around that and he's really built His brand around. Yeah, you know your your vibe attracts your tribe and um, and then trevor houston He's also an amazing content creator and he focused in on helping job seekers So everyone okay, he has this huge job networking show Like talk about a live show that gets like tons and tons of people like tuning in Um, yeah, yeah, so he's a great guest. Um, and then hospitality I mean like there's um Oh gosh, he's gonna kill me Um, mark harrera. I would love i'm gonna introduce you to mark harrera. Okay. Thank you Is in connected with the international association of venue managers. Oh, yeah. Yeah, okay Do you know that organization? I know the organization. I don't know mark though. Okay, and he looks after their training and safety and um and we we've had great conversation about like When is it finally safe for people to return to venues and go to conferences and and so when You know when I first came across your profile, I'm like and then in your show I'm like, oh mark would be great for you because he's yeah you know hospitality and um because just Does venues fall under hospitality? It's not just hotels, right? No, it's Yeah, it's restaurants. It's bars. It's anyone in that service as an experience capacity That's what I call it anyway, and maybe mark has a different definition But I define hospitality as service as an experience So when you go to a reserve Resort a restaurant it's an experience not just a meal when you go to a hotel It's an experience a destination Dubai that's not just Any, you know expanse in your pocketbook. That's an experience. So anyways, that's how I kind of define Um, what it is that hospitality is and what it is that people like mark do right? He fuels those experiences Um, so yeah, you're right. I want to connect with him for sure. Yeah. Yeah. Yeah, and Sorry, I didn't mean it to To get us onto this like side Other guests, but my head's spinning now that we got like all these people like don williams You don't want to connect with him. He talks all about customer experiences Um, and and so he's a sales coach, but like he talks about wowing your clients with magic and Romancing your clients and customers. So that's a lot of big words magic and romance In sales, you don't hear that every day. We're trying perks up when you when you hear that. Yeah Well, and that's and I know we're off topic, but that's the beauty of Tuesday tea is we end up going off in these directions But yeah, that's really my I suppose my my why and why I wake up and do what I do is I think there's so many people in hospitality who actually fall back on the traditional sales methods When they should be creating an experience even through the sales Process to get clients in the hospitality industry So that's kind of why I do what I do is if it's an experience that we're selling Let's start the experience Right at the get go And you know kind of put to bed those traditional sales methods that are great for other industries But I think we could do better. So you're right. Dawn is someone that I want to be for sure for sure So so your friend Ann who is so generous with her comments. Thank you Ann for basically carrying the show Yes, so she mentioned cam and steve's bureau. So yes, we originally met through cameron. Who's a hospitality geek like me That's right. Yes He did the um, it was a bunch of us. There was about five of us on a panel and we were talking about branding actually Stephanie saunders was there Jonathan Who has a Crazy last name, but he was delightful. He was there and then you and me and maybe maybe a fifth person. So That's how we met and then ann follows up. She's great. Thank you ann. Just keep it coming my friend Come on. Um, who inspires you on linkedin and why so let's throw this one to fanny first Who was who inspires you when you log into linkedin? gosh One of the early creators Uh on linkedin it and he really blew up when when video first came on linkedin um Quentin Oh, gosh, let me find his his He goes by just q. That's his hashtag just q Just q um quintin. There's only one quintin um, and he Every time he speaks quintin michael's Allumes l l a l l um s um, okay He has this way of like He's a video Oh gosh, he's everything. He's a video producer video editor um content creator And and every time he speaks it's with such truth and authenticity and um No fluff, you know, like no fluff just like you could feel that it came from somewhere deep inside him. Um, he talked a lot about his journey of content creation his journey of entrepreneurship and his journey of creating content Coming up with ideas and all that and um, and every time he speaks I I listen and I pause my scroll And I pause and watch um because I think what he has to say is really important Especially for creators. So yeah So, yeah, that's why and and for me like Like even my own show like it's about creators with heart I I think those are the ones that that move people the most It's so yeah, it's funny. You shouldn't use the word move um There's an irony to it because there's a guy that I now follow on linkedin where all of his video is shot Uh outdoors on his phone Usually when he's walking, uh, because his organization is called move um, and so it's about you know, I need to learn more about his organization, but it is about um putting people in motion and having those conversations in Your networking you're walking together and networking Um, and it's so it's about that kind building that kind of community and of course during the pandemic It was such a big movement. No pun intended. So um, so his name is mark walderan and if you're interested in checking out Super raw stuff. I don't even know if he has subtitles. He might but um, mark walderan and then I really like um for actually linkedin tips and then she does them on video is brenda meller She's a lot of fun. Um, I don't know if you guys follow brenda, but she's um She's good people. She's uh super smart super linkedin savvy And when she does a video, it's it's pretty impactful. So I like her stuff So thanks for all these great questions. Yeah, holy cow. I call and the engagement queen Yeah, it's the engagement queen and she's got a great hashtag here voice. Yeah, that's bryan's Well, that's bryan's hashtag. Okay. Yep. Yep. Yep. Nanny. What's your hashtag? I have um several One is obviously the hashtag hashtag do it scared. Yeah, okay, but I finish off every show with hashtag shine your light I really think and Kind of like my my tagline is Share your message with the world through video Because I I think that's that it has the greatest reach And and we all have something to say I really believe that so And I would love to tackle all of ann's comments all day long because she's awesome, but I do want to bring it back quickly to um To video and for people who are just getting started So you've armed them with the so now they've got the mindset toolbox They've got some things in there that they're going to think about And now they've made the decision to get started What are some easy ways that beginners can just start getting themselves and sharing their voice? Yeah, one of the I think best campaigns that ever came across linkedin was created by by four creators. Um bobby umar lilasmith um Kira day and Jake jordan and they have a hashtag 10 tips 10 days Have you heard of that campaign? Yeah, well bobby and I work closely together. So. Oh, yeah, because you just believe Toronto, right? Yeah Yeah, that's awesome. Love it. Um, but I I think I think it's probably it's third or fourth year But even for my clients, I tell them if you if you want to just get started and get started quick Do the hashtag 10 tips 10 days challenge and that's where From whatever your expertise is. So like, you know, your ears is hospitality branding and for hospitality professionals, right? write down You know, maybe based off the top 10 questions that you always get asked Um by your clients by your audience members and from there Make 10 short videos Each of them just one tip each and and that Immediately a lot of times sets you up as the expert in your niche and in your field Because you're basically taking the top 10 questions you always get asked That means people are always seeking out your advice around that And then from there you're giving a tip or an answer to each one of those questions Um, and then you're you're doing it over the series of 10 days It's like a commitment, right? And and you just commit to it one video a day and that should You know take away a lot of the fear because Because then you're just like, okay, you got a project You have specifically what you're going to say and what you're going to do And because it falls within your realm of expertise, you should be a lot more comfortable in it And then suddenly you have 10 pieces of content out there And and it serves you well because it's it's your talent your expertise And I think content wise and video wise that's like the quickest Easiest surest way to set yourself up in your industry Love it. Okay. And these videos they how long should they be? One two minutes Yeah, yeah, like Number one, you know, I'm starting the hashtag 10 tips 10 days challenge Today's you know, this is the number one question. I always get asked and this is my answer to that and then yes And then you're done. Oh my gosh. Yeah And yeah, like like what's the number one question you always get asked in your in your industry leon? Oh, wow, that is a good question. I don't even know. Um, well, no, I do know is how do I get started? That's the biggest question. And I mean, it's it's a lot to unpack in one minute, but I think I mean, I think the answer quite simply is Find out who it is that you are and start talking about that start amplifying through that So, yeah, that's the biggest thing that I think trips people up about their brands is how to get started So you're right. My 10 tips in 10 days is 10 simple ways that you can get started on Projecting your personal brand that would be fairly easy Yeah, and one of the you have this niche, right? You're in this niche of hospitality and it's I think we're all craving to travel and eat and Experience things again We want to get out Well, it's that experience, right? Like a personal brand creates an experience for another person So they experience you as well as the organization that you work with. So that's why I'm I'm passionate about it is Is I don't want people to just be a name and a phone number anymore I want them to be an experience for their clients and their target audience But now we're getting off track yet again. Oh camera I mean Oh, and here's the quick the spelling of quintons name. Thank you and yet again For now being our copy editor as well, which is awesome Like she's doing it all today. Oh, here's sarah sarah great info as always Thanks for sharing your tips and helping others get started on video Okay. So I do want to go back to getting started. So I've gotten over my mindset hurdle. I'm going to do this 10 tips challenge I've got my phone in hand I press I get my setting so it's looking at me and I press record now I've got this raw video on my phone That probably needs a bit of editing Is there one app that you can recommend that people start playing around with to edit this video If it's a Horizontal video like if you hold your phone like this and it depends, right? I Um, I think when you're starting out you should do vertical videos just because they take up more space on the feed So it kind of pops out on the feed a lot more So for that it would be in shot. I in shot. Okay Yeah Yeah, that one is good. Just very simple. It's not expensive and um, You know in you go Um, I've used it for kind of like horizontal videos for apps. I've used iMovie before just something very simple So when you're starting those apps are more than sufficient um And then as you kind of progress I I came from the training world I used to you know do training for like technology companies and um And I used uh camtasia to edit my video. Yeah, okay a little more elaborate Um, it's it's kind of more of a training tool But you can do screen recordings and edits and you know, that's that's great for I think like a medium user um And then I I now have editors that help me and they use um either final cut pro or um What's that adobe premiere? Yes Yes And that those are way too complicated for me to learn and After a while I'm like, you know, I'll just pay someone else to do it Um, and and and then I can concentrate on on content But so you can progress right you you don't have to immediately go elaborate Um, you don't immediately have to hire somebody. It just gets depends on what stage you're at in your journey But at the beginning I movie an in-shot is more than enough those awesome And then braden suggested bead.io. I've never heard of that braden Braden has great videos as well. He's the um, he's a leadership coach That incorporates magic Into his workshops because he he has an interest in magic. So he'll do like cool tricks and um To illustrate a point or uh to to get something across get a meaning across or get a story across It's really fascinating. I had him on one of my shows Yeah, you like magicians fanny. We've got dawn who's like the sales magician and now we've got braden Who's a magician in his own, right? So yeah, if you're A little magic in our lives It's so true. It's so true. That's hilarious. Okay braden I'm gonna connect with you my friends. Yes. I want to see oh cameron's gonna. Um, oh gosh. Yeah cameron uses iMovie Oh, yes Yeah, we're all we all love the canva and yeah canva. It's um, it's so funny. Yeah, um cameron Ann mentioned that she uses uh clips I use clips as well and not all the time but I have used clips I want to throw one more out there. This is for the medium user. So I think people who Like camtasia but are looking for something a bit different. Um, I use movavi. Have you are you familiar with movavi sweet? Um, I love you know, I had movavi and then I thought oh, I'm gonna up my game and I'm gonna try premier pro Uh, fanny. I almost cried like I didn't even make it through the 30 day free trial I'm like I am out. I took one look and and none of the buttons were intuitive and I'm like Oh, I I even said to my husband. I'm like, you know, I consider myself An intelligent person. I learned things quickly, but I can't even like turn it on like it's not Edit yeah a picture like it was crazy So yeah, I went back to movavi and I'll never I'll never try anything else again. So I did want to add like for um If you have videos and you um, I want to stress the importance of captions because Nowadays, you know for full accessibility um, and and even for people that Just don't want to turn on sound Even though we're working from home. We still want to keep our phone on silent You know, it's so important to have the um the captions I use rev.com rev.com right and um, in fact now I use a lot of rev to do transcripts to kind of like cut up client videos and things like that and And so yeah captions. I think it's really important. Some people are just visual Um readers. All right, so even though I'm watching a video And maybe it's my old age, but like sometimes even when I watch movies I'm like I tell my husband to turn on the captions and subtitles. Yes, like I missed a I missed a word Go back go back. Let me just watch the captions It you know what I do the same thing. I don't know if anybody watches lupin And it's the uh french show on netflix and you can watch it watch that show in one of two ways You can watch it where they're they've Like dubbed over it in english or you watch it in french and then just watch the oh There's my alarm going off again. See telling me I have another commitment in 15 minutes um Anyways, I watch I watch the show off france, but the captions are in english and I now I know what's going on Like I didn't know what was going on the first time I did it. I was like, oh, are these people now? I know Captions. Yeah, very important. They say yeah, and I use subtitle too. Um, and again coming at us with all the goodness um, they say on linkedin 70 of videos seven zero percent of videos are actually watched in silent mode. So um Yeah, now all of these apps that that fanny has mentioned a lot of them have the subtitle Function built into them. I know clicks it has subtitles. So Um for your 10 tips and 10 day challenge if if subtitles is too much Just get your video up there. Don't worry about the subtitles, but that's step. Don't let the technicalities Yeah, 10 tips and days is when it first came out It was just meant to like Get it out get it out so that you can overcome your fear because by the time you hit your 10th video You're you're kind of more in the zone and you you feel a lot more comfortable with it So Love it. Well, I'm gonna encourage people Um, yes, exactly Cameron subtitles are better on lupin. It's so true. It's so true Um, so we're gonna wrap up today. I'd like to talk a little bit Just maybe you're top two common mistakes that people make When there's either starting out on video or they're now seasoned with video and they keep making the same mistakes I don't know. What can you talk? What can you share in terms of mistakes that people? tend to make Yeah, um I think a a tactical one like Simply because I made a lot of that mistake was like recording outside um From from an equipment audio standpoint Uh, that's a big mistake when stand when you're starting out because you always have wind And then you get that whooshing sound and it just totally distorts And even if your video is great if your audio is not it just throws off the whole video So, yeah, definitely like a quiet indoor place to to get started I mean, obviously there's all kinds of equipment to manage wind, but I don't get into all that might as well just create the environment So that's like a tactical kind of mistake that I learned from And then I think secondly Worrying too much about what people think and um trying to find all the perfect words to say trying to be Immaculate and Super um, I don't know structured. Um when you're starting out you don't need all that You'll you'll get to it. You'll I think you when you go on a content creation journey I think we eventually find our true voice And we finally Because you're gonna say stuff and you're like, oh that sounded really fake coming out of my mouth I really didn't want to say that. Um, I really want to say it this way And sometimes the only way you're gonna Hear it is if you say it out loud and you're like nope that didn't work Um, I should really say it this way because that's more authentic to me. And so I think um, Don't worry. Just practice and you're not live, right? Just practice. I was talking to who is it? Um A youtuber Amanda Horvath and she had a great piece of advice to practice Uh, when you're first starting out walk around your house And pretend like you're giving a tour And and record it and and practice that way like hi, my name is fanny denigan Welcome to my living room. This is my couch. I mean it sounds silly, but but it's a great way to just practice, right? Looking at things pointing things out saying something having a commentary all that Um, so that's a great way to kind of overcome this mistake of trying to be too perfect or or worrying too much about what people think um And then like a thirdly as you kind of get Into your you know, you become a regular content creator Um, not having a plan um because I can get really overwhelming and um Once you kind of get used to things it's really good to have a calendar a content calendar so that um I tell people you and it helps organize your thoughts because you might have like a hundred ideas And you don't know what to do with all of it and you're like, oh, I should talk about this I should talk about this and all this if but if you Sit down and write down all the topics then you can divide them up by like monthly and weekly themes Like this week. I'm going to talk about or this month. I'm going to have this theme Um, seos and marketing or something. I don't know. Um and week one I'm going to talk all about like how to maximize your seos on google week two. I'm going to talk about I don't know seos much. I don't know why I picked that topic, but really You really pick you really break it down so that like you have a monthly theme And they have week one week two week three week four and you just break it down from there Um, and and that's a great way to kind of organize your thoughts And then you're not scrambling for ideas last minute You can really like plan out months in advance and create in advance and then just roll it out You know two minute micro content week to week I love that idea. It's and it's not even so much for the audience They're not gonna keep track of the themes, but it definitely helps with batching and our own batching and You know staying in the same frame of mind when you're thinking about you know seo this month and dog training the next month or whatever No, I love those ideas love it fanny. You have given me i'm not kidding you. I have five pages of notes Between you and ann sharing all of these Tips and people to connect with my linkedin is going to be busy tonight Connect with all of these people Braden, yeah, braden sit is saying it fast worrying is betting against yourself. Oh I like how you said that right? I know right like that's a punch to the god if you ever heard one, right? Like it's so true. Like we shouldn't be betting against ourselves So ann has kindly given us the way to connect with you on linkedin. Thank you ann Yes, but what are some other ways that people connect can connect with you and perhaps even work with you if they Heard something today that they really resonated with and they wanted to employ your services Absolutely. Yeah, my website p a t path links p a t h L y n k s dot com. That's a great site. I'm about to launch an online course So there'll be a link to that Um, and so that's kind of just for anyone that wants to get started something quick and inexpensive um to jump on you know online courses and then um, I also do individual coaching And that's where you can work with me one on one And then I also work with corporations where um, I'll do everything from video production to editing to content strategies and plans For for their marketing team. So it's a whole variety of things and just depends on on people's needs And to think five years ago was your first time on video and look at this thriving business you've built You've got an online. I'm a big fan of online courses as you know because I have two Like I love it. I love your story and and we didn't spend enough time today talking about your story So maybe fanny if you're up for it, we can share another cup of tea in the future Oh You should come on my show and then talk about creating experiences in the hospitality industry. Yes. I love that Well, thank you. You yes. Let's look at our calendars and do that and thank you everyone for joining today and you're my new favorite person You've been awesome Brayden i'm excited to learn more about you and we'll be hitting you up on linkedin as well Thanks to everyone for joining tuesday tea with fanny done again I hope you are inspired to start with video. Maybe even do your own 10 tips in 10 days challenge and get started sharing your voice with your community Fanny any parting words as we kind of wrap up today? Do it scared Well, that's kind of fitting and shine your light Share your message with the world through video I love that. All right folks. You heard it from fanny get out there create a video tag fanny and myself In your linkedin videos. We'd love to see what you created Thanks for joining us for tea. Thank you fanny. Do you have filled my cup today? All this goodness, so I appreciate you and your time My pleasure Have a great day everyone. We'll see you not next tuesday, but the following tuesday. We return With I think it's bobby umar ironically who's joining us. I know Bobby umar so bobby's gonna join me on july 13th Same time same bat channel 1 p.m. Pacific. We're talking about bobby's year and The creation of the thought leadership branding club over on clubhouse now 13 000 members Strong bobby built that from scratch. So we're going to talk about his journey Thanks again fanny. Thank you. Have a great week everyone. Take care. Bye