Specialist Models-The Big Hands-Covent Garden London-Nikon J1 Experiential Launch





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Uploaded on Oct 26, 2011

This video shows Specialist Models hard at work, rigging the giant hands at Covent Garden, London.

We are once again proud to be working with Brands2Life on a very high profile and precedent setting synchronised European product launch; (www.thebighands.com)

Brands2Life was tasked with the massive task of launching Nikon's groundbreaking compact DSLR, the Nikon One J1 & V1, which includes revolutionary new technology at a compact size.
Working closely with Brands2Life, we were commissioned to build 7 pairs of giant 6 metre tall hands, along with 7 large scale model replica of the recently unveiled cameras. The production of the models took 3 months to complete with an additional week to install. The model layout gave the appearance of the hands bursting through the ground.
The giant sculpture models were mainly built from fibreglass, which required master sculpt, moulds and full tooling before any of the models could be eventually cast in GRP. All the production work was carried out by our in-house specialists and artists at our very own workshop in the centre of Cardiff, UK.
We were also dealt with the logistics for the delivery, set up/rigging and used 21 of our own trained specialists to carry out this exciting synchronised project, over 7 different European cities. The locations included, Covent Garden -London, Milano Centrale Station - Italy, Paris, Warsaw, Berlin, Zurich and Stockholm.


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