 So when you and I talked a few weeks ago, you talked a lot about IT not just being a department in an organization, but actually delivering services that we can depend on. So as executives, as leaders, as managers, even if we're small business folks, what should we all be expecting from our IT providers? So let's make this not necessarily just about IT, but let's make it about a partnership between business and IT. So for that true sustainable, you'll hear me say sustainable value to come from those big digital efforts for the lifecycle of whatever products we're developing, need to consider how both the business and IT work together to deliver and sustain value for our customers, employees, and partners. So the easiest way to think about to deliver that sustainable value is to just think about everything in terms of service delivery.