 Well, the challenge will be the same as it always is, making money. My priority for the brand is to lean into experiential, lean into community engagement so that we are showing up for the community that we've built in really tangible ways and giving them resources and tools and the network to really be the change that they want to be. Probably the big push is into developing a suite of services. At the end of the day it comes down to change in process and change in people's mindsets. Whether you're moving from one print magazine that folds to a new one or from one format to a completely new one, I think it's all kind of the same thing. The two big things we'll be concentrating on next year that we'll be on what we're already doing is obviously building the TV show, so that can make some serious money. And also I think getting into short form, linear content for people like Facebook and Snapchat. The audience has gone from about 30 million uniques in the U.S. digitally to about 95 million and about 7 million internationally to about 30 million internationally. So and we've gone from not making money to profitability. As we look to 2018, our team is really focused on sustained growth and really keeping the momentum going with our audience and part of that means looking at the formula of how we're delivering content digitally and making sure that we're delivering quality over quantity. Brandy has basically gone out and said by the year 2020 we have to have 800 million in digital revenue and that's going to come from a mix of both consumer and advertising. And it's the technology difference and we all have brand studios. We all create great content. We love our content. We think we create as great branded content as anybody or better. At the end of the day we're all trying to hire the same creative folks and we're doing our best when we look at a brief or an RFP to come up with the best idea. However, the technology distribution and the efficiency and effectiveness and the frictionless customer experience that we provide from a technology perspective, there's nobody else that's doing it all and I think the marketers appreciate that.