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Published on Dec 8, 2014
Together with renowned light artist Gerry Hofstetter SWISS is supporting the cause of interpersonal attentiveness by creating an unseen public symbol throughout major European cities this winter: Gerry Hofstetter is realising impressive light installations on well-known monuments. The movement starts at the prime meridian in Greenwich (United Kingdom) and is followed by Germany, France, Spain, Austria, and Italy. Consideration in dealing with others has always been particularly important to Swiss International Air Lines. This is why we want to set a remarkable sign for greater attentiveness between all humans. We believe that attentiveness makes the world a better place, but is an endangered virtue. Visit swiss.com/attentiveness for more information on this extraordinary art project, be a part of it, and let us set a sign.