 Are you tired of watching boring old press releases? Then you've come to the right place, the right channel, the number one channel for CEO interviews and company overviews. Welcome to Rich TV Live, subscribe to our channel and make sure to hit the like button on our videos to help with the YouTube algorithm for more information and in-depth discussions and analysis. Join our trading club at richpigsdaily.com and don't forget to subscribe and hit the bell for notifications to get alerted when our next CEO interview is released so you can discover the next 10 bangers. Hi, how's everybody doing today? I'm Rich, your host from Rich TV Live with our very special guest, Wade Coburn, the president of Pathway Health. How are you doing today, Wayne? Doing very well, Rich, how are you? I'm doing extremely well. Great to have you here today. Congratulations on your new IPO this week. Thanks very much, actually it was last week. Well, yeah, it seems like just yesterday but time's flying. And we've discussed the importance of pharmacies in your growth plans. Could you please explain the significance of your agreement with Pharma Choice? Sure. Yeah, the agreement that we signed with Pharma Choice is a very important deal to Pathway Health. And it's the largest agreement of this type ever finalized that I'm aware of. Pharma Choice has over 900 locations under various brands right across the country. So this agreement gives us tremendous reach and exposure. The first part of the agreement involves educating and training pharmacists on cannabis. Statistics Canada just reported that at the end of 2020 almost 6.2 million people age 15 or older or 20% of Canadians in that age group reported having used cannabis in the last three months. That means approximately one out of every five people who go to the back counter of a pharmacy are using some form of cannabis. Wow, yeah. Now, I believe that pharmacists have to be aware of this and they have to have accredited training so that they're comfortable talking to their customers about cannabis and how they may be using it. Now, Ontario was the only province to actually mandate professional accredited continuing education in cannabis for pharmacists but we believe that all pharmacists right across Canada should have a working knowledge of cannabis, especially given that millions of Canadians who are using it. So as the first part of our agreement with Pharma Choice we're making our bilingual and accredited pharmacists education modules available to all their pharmacists right across Canada wherever they have locations. Now, there is another part to this agreement but the first step is to give all their pharmacists the training and education that they need. That's great. Now, it seems that Pharma Choice has chosen to partner with Pathway Health because of your expertise in the area but they seem committed to rolling out your medical cannabis management system across their 900 plus pharmacies. Can you tell us briefly about the system? Yeah, sure. Briefly, our medical cannabis management system or MCMS allows for a pharmacist to answer basically and eventually in-depth questions regarding medical cannabis to screen the patient, provide a meds review and then make an assessment for suitability. If a patient wants to look further into the possibilities the assessment and intake form can be forwarded to our offices where we would further assess for suitability and if applicable help the patient obtain a medical document which is basically a prescription for medical purposes and it would be through their own physician if possible and then help them in placing that document at the Health Canada licensed seller of their choice if they want where they can get their prescription filled. So we plan to provide continued oversight as well as keep the primary physician and the originating pharmacist directly in the circle of care because they obviously take care or sorry to take active roles in the continued care of the patient. When are you guys planning to begin rolling out the MCMS out across Pharma Choice Network? Well, we've actually started rolling the program out already. Great. Now that we're approaching the tail end of pharmacies acting as COVID vaccine clinics which has really been the focus for months now we'll start by rolling out MCMS in about 260 locations in Ontario. But yeah, it's a lot. Following that both the plan is to then roll up to the balance of the 900 plus locations over the second half of this year but really as soon as possible. Now there's no mention of exclusivity. So does this agreement exclude you from similar agreements with other operators? You know, I think the true goal of all pharmacies across Canada regardless of the banner hanging out front is patient outcome and patient health. So this is not an exclusive agreement where we can't work with other pharmacies. In fact, just the opposite we already have several banners under contract and we are in late stage discussions with several other large brand name pharmacy chains that we hope to announce soon. This is all about helping each pharmacy offer the best service and education possible offering increased value and really retaining their customers as well. That's great. You mentioned cannabis 3.0 and OTC cannabis health products in some of your recent conversations. How do the pharmacies fit in with your plans for OTC products? Yeah, that's a great question because we believe pharmacies that can play a really important role in our future plans around OTC cannabis health products. I may have mentioned earlier but we believe the next round of changes to the Federal Cannabis Act which could be as early as this fall and it's being referred to as cannabis 3.0 is going to include a focus on medical products. Now, as part of these changes we strongly believe that because nobody really knows but we strongly believe the cannabis health products and I'm primarily talking about health products that include CBD and CBG and other cannabinoid derivatives are going to be made available to consumers through retail pharmacy and grocery pharmacy stores. This is going to be a brand new consumer package goods category one that the vast majority of pharmacies have no experience with yet. And I mentioned earlier about the percentage of Canadians who currently use some form of cannabis product but we believe that for every one patient that goes to the back counter of a pharmacy to ask about medical cannabis there are so many more who will be looking to buy products that they currently purchase but are not being offered with CBD for example. And that's not to mention entirely new product categories that we're going to see. So we're currently in discussions with as I said, several of the major pharmacy companies in Canada about working directly alongside them to develop these products for their stores. And a significant number of pharmacy companies are trusting us for education for their pharmacists on cannabis and we are working together to provide their customers access to medical cannabis care where it's appropriate. So it only makes sense for them to expand the relationship to include developing these products for their locations. We see this as a huge opportunity for pathway health. It's been an exciting week or so since you guys launched your IPO on the Toronto Stock Venture Exchange this month here in June. So far the prices down slightly and the volume has been low. What do you think are the reasons for this? Well, as your viewers may know we did just start training a week or so ago the early journey is really about getting exposure for the story being noticed and put on watch lists by investors who see our plan and to share our vision. The telehealth sector and small cap stocks in general have all come off their peaks. So it may be that we're experiencing the impact of this. The story is new and it may take time to get the story out. But we believe that we're able to execute on all our business plan. The trading volume should increase. And as we execute on our plans we hope to be able to share more positive news in the near future. We've just gone through some of the key updates. Is there anything you want to deliver? Any messages you want to deliver to potential shareholders that are looking at pathway health as a potential investment? You know, that's a great question. And we were asked that question recently as well too. You know, obviously we're in the industry and we feel that we're in touch with what's coming with cannabis 3.0 people. The investors can do their own reading but having investors ask themselves that when these changes come when cannabis health products are available or if they are made available through pharmacy locations right across Canada as you go into the pharmacy and you can buy CBD pretty much anything. Who's going to benefit from that? I mean, where are the companies that are actually going to benefit from that? And at this point we are the largest partner with Canadian pharmacy companies. And as I mentioned, we are hoping to work with several of them to help them develop these products to possibly even co-own the brand. So we, I believe we stand to be one of the major beneficiaries of this fundamental change to this new consumer package goods category. So that's the one thing I would just say, you know who's going to benefit? And I think that we're going to be a big beneficiary. Super excited to see you guys evolve and grow. One of our mandates here at Rich TV Live is to identify early stage, undervalued, underappreciated, under exposed opportunities. I believe you guys fit in that category. Thank you so much for your time today. Wayne Coburn, the president of Pathway Health. Thanks very much, Rich. Appreciate the time. Always a pleasure. Now for those of you guys that are watching, remember Rich TV Live is strictly for information and education purposes. Please do your due diligence, do your research before you make an investment in anything that we talk about or discuss here at Rich TV Live. Now in saying that, I do believe that this company has incredible future in two very hot sectors and in cannabis. So you're talking about two of the hottest, fastest growing sectors in the world. If you liked the video, smash the like button, comment down below, share the video everywhere, hit the like button and subscribe if you're alive. Also hit that notification button so every time we have any updates, any news, you'll get access to it first. Pharmacies, cannabis, all into one, Pathway Health. Thank you guys for watching. If you're not winning, you're not watching. We're bringing the winners and we bring them to you first. Have a nice day, everybody. We'll talk to you soon.