 Authentic marketing means to hold loosely to agenda. Yes, we would love to have our content get engagement, to get subscribers, to get more customers and clients, but when I'm creating a piece of content, for example, I hold loosely to that agenda and I hold fast to my values. What do I mean by that? So right now as I'm creating this, I'm thinking, I'm directing my energy towards am I authentically exploring my experience and trying to express myself and also am I authentically leaning into my heart of service for my audience, my genuine desire to see humanity progress and if so then I consider this a successful piece of content and by doing this I feel deeply happy to keep showing up and by keeping showing up I naturally reach more and more mastery which naturally brings the external results as well.