 Live from San Diego, California, it's theCUBE. Covering Cisco Live US 2019. Brought to you by Cisco and its ecosystem partners. Welcome back to San Diego. theCUBE has been live here at Cisco Live for the last three days. Stu Miniman with me, Lisa Martin, wrapping things up and we're pleased to welcome to theCUBE for the first time, James Slaney, the co-founder and head of product for Dubber. James, welcome to theCUBE. Thank you very much. All right, so Dubber, before we get into who you guys are, why you started this company, Stu thought maybe this had to do with your love of Dubstep, the name? Oh, well, we do like Dubstep. But it- Tell us about the name. Probably wasn't the reason. Me and my co-founders were involved with telecommunications and that industry and we thought the cloud was coming quite fast and we thought, you know, we saw an opportunity that, as much as Telcos were trying to move services to cloud, there was value ads they needed to provide and there wasn't really a quality solution for recording phone calls. So it came from dubbing tape to tape, back in the day, those viewers can remember when we had cassette tapes. The name came from, that's how I remember we came about the name is that we're thinking, you know, like cassette to cassette was dubbing and then Dubber came out of that and was available. So tell us our audience about call, cloud-based call recording. Tell us a little bit about that, but why? What was the impetus for you saying, you know what, there's a gap in the market, we've got to solve it? Yeah, so everything, like the traditional providers, we're all, you know, on-premise, capex-based servers, licensing, all that traditional, you know, software model. With the transition to cloud for telephony, so unified communications or anything like that, the ability to have a platform that could record content really by switching it on, whether it was, so we partnered with Telcos, or I say Telcos, I'm Australian, sorry about that. So carriers or service providers, they want to hear about what they're called, connect to their network and then offer it at scale. So they can switch on one user or literally switch on 100,000 users instantly and we manage the back end of that and they can sell it as a service. Yeah, it's interesting. So Lisa and I were at the Enterprise Connect show this year and one of the themes we got out of the week of doing that show is, while there's always the cool new technologies, we're doing video and, you know, there's VR and, you know, people who use chat bots or ways to do their, voice is still critical. So maybe talk about, you know, your customer base and, you know, the role that you're playing to help them and, you know, still that voice is such an important piece of how we communicate. Yeah, it's really interesting. Like, we still look at the important things that are done via voice. If you've got an important customer, you know, discussion we have, you're not going to send them an email, you're probably going to have to follow it up with a phone call or initiate with a phone call. And most of the time, that data is lost. So, you know, the things we discussed and you don't get them back. And, you know, generally call recording, if you're looking at that, people think contact center and regulatory reasons like financial services and that's our bread and butter. But now we're seeing with, I suppose, the more cloud based options that businesses are starting to expand that use case across, outside of that traditional reason and not just call recording and, you know, AI is now, you know, becoming more prevalent as well. And so how are you guys infusing AI into what you're doing and also with Cisco to not only be able to apply intelligence to the data that you're gathering from reported calls, but also do so in a way that also facilitates security and privacy. Yeah, so security is cool. We couldn't have a platform that's connected to, you know, AT&T's network. We've got over 100 telco or carrier networks connected globally at the moment. That's across Europe, America, Canada and Asia as well. And now, you know, we've been chosen by Cisco for their broad cloud platform, which they recently acquired. What we see is that because we can capture content at scale, we then can actually easily then produce transcriptions, sentiment, tone, from the best of three providers around the world. Well, it might be us, but, you know, we could use any other third party provider that the customer might want to use. The use case then can be go towards a small business who might, you know, I'll say a small business and I'll explain an enterprise. In a small business, their sales person might be speaking their main customer. Their main customer rings up and is not happy. And we're never going to tell the boss or the team leader that they can automate literally as easy automation, saying a notification to the owner or a team leader, you should call this customer back. Without that, they lose the potential of actually retaining that customer. Now that previously, that's only really the large business where they only had the technology to do that or the ability to actually get it to market with us. And because we connected to the network or even on, you know, easily on a, like a call manager solution through Cisco, that's any size of business. Large business, we're seeing, I'll say a bank as an example, they're looking to capture everything across their whole business, not just contact center and start looking for keywords that are said, I'll say credit card or home loan and then make sure that their agent or their employee is disclosing that product correctly to their customer to make sure they're compliant. Now they're now talking about that across the whole business. So not just, oh, as an example, 4,000 seats in a contact center but 40,000 across their whole business. On any phone they're using at the moment, whether it's a mobile or cellular or a desk phone. Okay, so bring us inside your customers, is that, you know, you mentioned call centers, is that the primary use case? Do you go into different verticals? You know, what does your customer base look like? Yeah, we definitely go like, as I said, so contact centers for sure. Yeah. And that's, it's been there for a long time, that requirement to record phone calls and do it well. Financial services markets are throughout the world in the U.S. as well in Europe because of MIFIT and all those requirements are pretty compliant. But as I said, we are now expanding that use case because of AI and the requirement to access data. Also our platform is an open platform, if that makes sense. But so everything we record or capture is encrypted but it is in a format that the end customer can use as they want to apply themselves. They're all looking at using AI, you know, they're all in other data sources in the company because it's available, they can use it with Dabba. Well, yeah, I actually just wanted to poke at that because one of the challenges we have out there is, there's a lot of data but how do I actually extract value out of that? So is this now a way for your customers to really unlock something that historically, you just, you might have kept it for compliance reasons or, you know, to review some kind of training but it was a little bit tough to get in and leverage the information that was in there. Yeah, you know, companies today are really, they're assessing, you know, anything that's in written format today. They're already using AI to do that. Previously it's been really hard to do that with voice. Now because we can capture it again, capture it at scale, they now can look at it and say, can we use the same tools we're looking for everything else in our business and look at now and apply that for voice. Yeah. So walk us through an example of where Dabba is integrated into an organization. If we think of a bank and you mentioned, you know, the use cases, one of them paged my interest about, okay, sentiment, if there is an issue that needs to be escalated and somebody in the organization needs to call a customer because what's been recorded is indicating that. Is Dabba able to integrate with like marketing animations, CRM tools, so that that data is then pulled in and mapped back to that account and how it's being managed? Yeah, correct. It's a really good question. I probably didn't explain, but we are a global platform. So we deployed everywhere in the world. So in Australia, so I'm from Australia again, but US, Canada, Singapore, Japan, London, Ireland and the UK. We record in that country, we store in that country, but it is a scalable platform as a service, which means that we run a productized API, it's an open API, whether we've integrated with their application or the customer then can say, we never want to log into Dabba's applications. We just want to present all the data in our own applications already. That's already productized today and it's available today. If they wanted to use Salesforce as a CRM, they'd log in there, look at the contact, and they can see all the calls, all the transcriptions directly in Salesforce. That's cool, so they get that visibility in a way that works for them. Yeah, so we're not precious. We look at Salesforce as a platform first and we provide applications, we know users need to use call recording as they expect to use it, like with permission-based access, team management. But in reality, we're trying to make it fit into where they operate their own business and get more insights. All right, so James, we're here at Cisco Live, so explain to us how you tie into what's going on here at the show. We're here in the DevNet zone. I'm curious if you talked about being an open platform. Do you tie into any of the development pieces here? Yeah, we've had some really good conversations over the last three days. It's interesting to see people talk about, they come up and they start talking about call recording and then we explain what we've just discussed in relation to Open and they can access my API and they can see their mind thinking about how they can apply that in their own business. We've always worked with Cisco, even we've always worked with BroadSoft, which they've now acquired and they now make that part of their business. But whether it's call manager, they've now announced they're doing WebEx calling. We're talking to customers about call recording through Dubber on WebEx calling now. So if a business is having a plan to move from the on-prem to cloud with Cisco, we make a unified solution for them and they can make a roadmap for that with them. So it's a really good conversation we're having here. So in the development of a good market strategy or have you already have an established GTM with Cisco? Now where do you have a strategy? We already have a partner of Cisco already. We've got over a hundred carriers who use Cisco in their networks and we're already connected to them and we're already recording and capturing content on those networks. So we're pretty tight with Cisco for sure. But if you look at the enterprise, the enterprises are not all about cloud yet. They're already moving to that. So if they want to have a call recording solution or an AI solution on-prem and they might want to move to cloud in the future, we are that in the future. So doing it now is probably, they can just maintain the same service right through. So can you give us an example of a customer success that is leveraging Dubber with Cisco? Whether you can anonymize it or if you can name it, great. But we'd love to see how it's really working in action to direct business results. Yeah, that's a good question. I was trying to think of the best one to give you at the moment. I can think of a customer of ours in the UK. They're spread across I think around 800 locations. They're currently recording with Dubber and using transcription to transcribe their calls and looking for patterns across their whole business and they're using Cisco for their telephony. And then looking at that, and they've actually found things to reduce the saved money. They've been losing some money in certain locations and they've used the transcription to see patterns and actually implemented changes to actually save that. Awesome. So in terms of the last three days of Cisco Live, some of the announcements that have come out, Cisco has been on this transition from the hardware company, network gear back in the day to now introducing APIs across the product portfolio, which even two years ago they didn't have. So this pivot towards a software focus. For a company like Dubber born in the cloud, what does that signify to you guys? So what does it say to us? Yeah, what does that signify to Dubber? Well, it's great for us and it's really important for us to make sure we're aligned to that. We've already always been an API first company and accessing the content as well, but it's a challenge maybe sometimes for businesses to embrace that. We need to make sure that we're looking at Cisco and understanding how they want to use APIs and aligning ourselves and hopefully push them along a bit because we've been doing it for a while. So we released our API five years ago. It was cloud-based and now it's good for everyone else to start talking about APIs and applying that. Awesome. Well, James, it's been a pleasure to have you on theCUBE this afternoon with Stu and me. Thanks for stopping by and sharing what Dubber is doing with Cisco and to really help transform enterprises from any industry. We appreciate your time. Thanks a lot. All right, we can't close the queue but Cisco live in San Diego without saying this one thing which we're all going to do together. You ready guys? On my count, three, two, one. Stay classy, San Diego. We're Stu Miniman, I'm Lisa Martin. You've been watching theCUBE. Thanks so much for watching. We'll see you next time.