 Hey, I'm Emma and I'm our local outreach manager over at GoDaddy social today We're gonna talk about how to turn your hobby into a side hustle Super excited to be joined with my co-host Justin Neely. What's up, Justin? What's up? Seems like everybody these days has some type of side hustle. This is the side hustle economy, right? Wait, what's your side hustle? I just hustle Fair, same. Oh my gosh. We were doing the same thing. So what's kind of the big challenge that someone Reaches, yeah, I want to turn this into a side hustle. What's one of the first things that halts them from getting there? I think the biggest thing is figuring out what their side hustle is going to be about because we have a lot of different things We do some people like to just eat pizza all day some people's likes Yep, what was your Twitter handle again at Emma wants pizza. I look forward to your follow First step is drilling down. What do I actually want to be known for what I actually want to do when I think it's something I'm passionate about. I just want to give it all of my time. I don't want it to be side hustle I want to give it a hundred ten percent. So how do you balance that right? I think the biggest thing is to start small, right? We can't just go full force on it Some of us can't afford to take that full leap and just become a full-fledged entrepreneur That's why we had that side hustle It's that great source of income to basically test the waters and figure things out Before we can make that leap and see if it's a viable option. Totally got bills, right? Can you really make money with this? Is that something that people get hung up on or do you think people get distracted with side hustles That are just full-passion projects in hopes that they'll make money one day. I mean, where does that come in? I think it's both you can either spend a lot of money towards your side hustle and not take it anywhere Or you can make it something lucrative So another thing that comes to mind besides of course making money with a side hustle is time Resources, what do you have advice about that? So that's tough, right? The biggest thing is you have to prioritize what's important and set aside time So you can actually work on your side hustle or not let your side hustle control your entire life Because I know I've been there. I'd freelance for a while in the past It caused me to just burn out which is pretty common in the world. Yeah, right? It challenges your balance every day 100% so the biggest thing you need to do is prioritize What you need to accomplish and set aside just Specific times of when you're gonna do things because you still have to have a life Right. You still have to eat that pizza So what would you say for me if I had a side hustle and you were gonna give me some advice about time Management and and planning ahead. How would I do that? So you can basically take your content calendar to real life So on Tuesdays you're gonna work on social media for three hours and then on Friday You're gonna do whatever and you can really just piece that out But start small you don't want to overwhelm yourself and you don't want to burn out because if you go to full force into this You'll end up just not liking what you love to do and we don't want that to happen How do you decide which platform to use first and foremost you have to have a website That's the basically the first place that people are gonna go to make sure that you're legitimate and then to Go to social make sure you're out there promoting your products telling people what you do following people in your niche having those Conversations and I would still do a little bit of in-person in real life Right and have those connections and go to a local meet-ups or go to networking events and find people that are in your You're potentially your area like your niche right and and build up those those I love that I call that local love All right, I get you're the juice bar and Silver Lake follow this the yoga studio next door There's a lot of overlap and similarities between their target audience right and then once you get everyone to Whatever platform you end up choosing your website social in real life that local love right you gotta get paid There's a lot of cool platforms out there that make it super easy to get paid like what we all know square, right? That little little thing that just don't the dongle that gets put in your phone You swipe the cracker. I am so grateful for square when I go to the farmers market And then we have PayPal and Stripe for online processing So lots of easy integrations like WordPress or just any type of like website builder that we have that you can easily Set up and get paid or Venmo if it's a local transaction I love and though the random conversation people have yeah, I see lots of tacos and I keep my friends happy Let those bells What do you do when it comes to protecting yourself and and the policies that go along with that right? And this is something that you might have to go and get advice from a lawyer with because you want to make sure that you're Protected you'll probably want to file some sort of LLC or register your business in some way There's a couple of different variations But do that first and foremost on your website if you have one terms of service is a must same with the privacy's policy Especially with some of the GDPR stuff that I won't go into in this episode And then check out just there's a lot of generators out there for like web design contracts For example or just random like service contracts that you use and protect yourself and your audience Okay So this probably won't come as a surprise that I'm gonna ask this but how will you promote this side hustle? You know, I'm a little biased social media Got you love my love for the social media But how are you gonna promote it the biggest piece of advice is that I can give is have some sort of lead generator on your Website because leads turn into customers and that lead generator could be an e-book It could be a video series. It could be some of your blog content It could be coaching could be whatever you wanted to be just that free piece of advice or free content that you can give your audience That then turns into leads and you continue that conversation with them. Oh, absolutely, right? And now with social media your what are your top three social media platforms if I was to run a side hustle? What do you want me on? All right? That's easy Instagram for yours Instagram Twitter and Facebook Okay, that's gonna help you to reach a variety of demographics, which last we spoke that was your side hustle Wasn't specific to an age group. Also, they work They work better together. So think about this too And this is what's really cool about your side hustle is you have a variety of angles to go You could post something that's educational today, but also besides educational. You could post things. They're just entertaining Also some great ways to engage on social media to spread more word of mouth to promote your business ask Questions that your target audience would want to answer And so you're mixing up the types of posts that you're doing and as a result you're getting that Real word of mouth and like you say you don't want to go on there and just sell sell sell You want to go on there and tell tell tell right? It can't be all about you and say hey buy this buy this buy this buy this because no one wants to actually follow that and Be a part of that. There's gonna scroll past you or unfollow you. How do I know that what I'm doing? The promotions I'm putting together the time I'm investing. It's getting me A return on investment for my side hustle and that's tough what a lot of people get hung up on are subscribers and like counts which It's somewhat important. What's more important are your sales, right? Like are you making an impact and are they buying from your service or product that you have for your side hustle? So there's lots of different tools out there that could potentially a track a lot of that like Quickbooks for your sales or online bookkeeping Facebook has a lot of really great just tracking in softwares You see your engagement. You can see how people viewed your post viewed your video liked it Shared it on the post anything with Instagram. You can see how people viewed it liked it commented engagement rate, right? So wherever you're whatever platform you're using there's something to track that visibility or With your website itself you can use Google analytics to see how people are coming to your site How often they're coming to your site how they're staying on there? Are they just bouncing? It's called a bounce rate. They're just literally just bounce. They're out. What about? paid Promotions this is the part where a lot of people end up spending a lot more into the personal side hustle than it actually does them It's really easy to day to start putting $5 a day $10 a day and at the other months like where did my money go right? This is supposed to make me money So what I would say to that is start small start with a couple dollars here and there and kind of figure out What's getting you the traffic? What's actually converting to sales and once you find something that works? Expand on that. There's no like one-size-fits-all when it comes to paid advertising I can't say like going back to what we said earlier is making it about how you help your audience and how you can really help them grow All right, that's a wrap Justin. Thank you so much for being here. Thank you for having me And for all of you listening in be sure to subscribe to our channel if you haven't already More videos and fun and laugh and learn sessions to come