 Bah, what's up everybody? Once again is Brandon, Shawn, and today we're going over the lies of the entertainment industry. It's very important that I say entertainment industry because this video is going to take the full context that the music industry is within the entertainment industry which also includes sports, movies, so many things that are entertainment and what's important about the entertainment industry? Entertaining because wherever entertainment is, that's where people's attention is and where people's attention is, money can be found or created there. And of course that money is the industry part of the entertainment industry. So let's dig in a lie number one. It's organic. So many people like to thrive off of this idea of things being organic and these artists just seem so natural and what they do and just their brand and flow so fluidly. It's a lie. It's a smoke screen. The whole goal is to make things look natural, make things look easy and pretty because that's in front of the curtain. We're behind the curtain. All this stuff is going on. All of you, so many of you have probably went through the mental process of what you want to post on the Instagram and if you're branding yourself as an artist, like what do you want to post consistently and the work it takes to do that stuff but that smoke screen allows you to feel like these people have something special and that there's something really interesting going on or something extraordinary going on. Even those artists that look like they're not trying are trying. As a matter of fact, they try hard as hell to look like they aren't. The ones that don't give a fuck, they try hard to look like they don't give a fuck. That's all an image that is being crafted and that leads right into number two. It's so easy. These people are so special and extraordinary that they do it alone. No, everybody has a team. Everybody needs a team. Even if somebody can pop by themselves through some kind of viral marketing or something like that, they need a team to really create and sustain and take advantage of the opportunities and have a real career. Nobody can do it without a team point blank. When we talk about number one being the smoke screen and making things look easy, the queen of that stuff is Kim Kardashian. The fact that people still don't know what she does and I'm talking about literally listen to the radio the other day. She was like, what does she even do? Because she had just sold $14 million in makeup in three hours. People say she does nothing but they don't understand how hard she works to look like she does nothing. It's hard for people to fathom that that's actually what she wants you to think that's what she wants to look like and feel like because that is her brand. The amount of work that takes though is crazy. If anyone's ever been to a set, I remember when I was at the Monique show back when she had a talk show and they were recording the musical artist near the beginning when music artists always get shown at the end of the show or mid-end and they show the intro at the beginning sometime when she just said, hey everybody thank you for coming to the show today and everything was done out of order although they actually showed it later that night in a very specific order and of course the room looked ugly but that's what it says for. Think about movies. They look nothing like what we see on TV in real life. There's a name for it, movie magic and of course all these things take a team. So back to Kim Kardashian what does she do? One thing she does hella well is get a tension. If anything that's a talent in its own. It's called marketing actually. PR so many people go to school to do this. Anybody who's in marketing that doesn't understand what they do probably shouldn't be in marketing and understand that she can brand herself to be more likeable if she wanted to. Obviously there's a lot of people that do like her even though I never have met one of those people in person. I don't have a problem with her personally but when you brand yourself there's always going to be a positive and negative side. You're basically choosing who loves you, hates you and who's going to be indifferent but anything that thrives needs that positive and negative just like a battery and that actually leads into number three. These people are dumb. So many of these people want you to think that they're dumb but they aren't right. That's a part of their image. The court jester back in you know old medieval type times and things like that use dumb or just joking to actually be crafty and as a strategy because when people think you're stupid they don't expect smart things from you and it makes it easier to get away with things. That's that smoke screen but it's all about brand awareness and people understand what they're putting out. Think about Lil John and how he presented himself but then think about how he actually talks and but interviews. Think about Bonecrusher. And how Bonecrusher actually talks and interviews. See and then I remember when 217 was on Breakfast Club he basically said that hey I'm gonna give you all this because this is what y'all like. But you think it'll be able to be a point in time where you won't rap about that kind of stuff because you know what it does to the community? Yeah one day I will but if 217 didn't come out rapping about them things who would be listening to 217? Would I even be on this platform to be talking to you if it wasn't for me saying ignorance to catch people's attention? Even further I remember when I was talking to an artist that I know that actually said he met them yin and yang twins. He was in the studio with them and he was just chopping it up. They were real cool and dude told him hey we were in on stuff. They knew that they were a running joke for the world and people were basically laughing at them and they gave them material. They were giving the world material to laugh at because they understand that was their brand of entertainment. That was how they were capturing and maintaining attention and that shouldn't even be too surprising. We've all remember that person in high school that always did stupid stuff but they weren't really super stupid. They just like getting attention so they acted stupid all the time or said stupid stuff all the time or maybe you're that person. Do you guys really believe that these brands and images that we see of these people when so much money is being invested I mean companies that are relying on things like that are just completely natural in who these people are and are some crafted images that they're just leaving these things to odds? No. Think about whenever you have a camera in front of you. You are aware and you're probably become a totally different person. Music business is within the entertainment industry and in the entertainment industry only one question matters. Are you not entertained? That's it. Y'all know what to do. Hit that subscribe button.