 I mean, it's a very hopeless circle of events when you're going around to all these physicians and stuff and every small town you get so excited and you think you're going to find something and you don't. And it's heartbreaking. I've been through that cycle about dozens and dozens of times now and at age 15 I realized that no doctor is going to do anything for me. I need to just take this myself. The whole spectrum hemp CBD is the full plant basically and hemp has no psychoactive properties. It's the cousin plant to the cannabis plant and the hemp plant has a bunch of endocannabinoids in it and it's extremely beneficial for people with autoimmune diseases or people who have inflammation in their body. It just floors me and that's what hoop is about and that's what we're trying to fight the stigmatism of hemp and CBD and cannabis and showing people that this is fixing people's lives. I can say with certainty that I don't know if I'd be sitting here right now if I did not have hemp CBD because I was taking a turn for the worst a few years ago and it's just done so much for my life and that's all I want to do in life is give back and help those people. And also we are trying to just market to other teens. You don't have to have rare conditions like us to get the benefits of CBD to having our first three products which are a cream candle, a universal serum and a universal red clay face mask. We really like the environment and we want to do as much as we can to help it. So all of our products are very ethically sourced. We use very clean ingredients. Someone's opinion may contradict yours. Where's my friend Alan? It's all about your perspective. Who are we and what is the nature of this reality? Five, four, three, two. What's up everyone? Welcome to Simulation. I'm your host Alan Sokian. We are on site at the beautiful New West Summit. The Cannabis Tech Conference. We are now going to be talking to Sarah Baker and Kristen Price. Hello. Yes, hello. Thanks for having us. Thank you so much for coming on the show. I'm so pumped for this. You guys are the co-founders of Hoop Beauty, which is the teenage faces of CBD. What an incredible story that you guys have. I'm so excited to dive into this. And one of your other co-founders, Casey Price, is not with us. Yeah, she's not with us today. Yes, yes, yes. OK, where do we even start? I mean, like, holy cow. You have a crazy story. You do. I think probably the most important place that lands in my heart that maybe you guys can speak to is when we're born, we immediately think that our parents think that are their children. Parents first think that they themselves are going to get 80 years. And then they think that their children are going to get 80 years. And they plan everything in their lives around longevity. But then these rare things happen, where only just a couple people in the world are experiencing this thing that can cut lives short. And so speak to that to start. Let's start there. So both Kristen and I have rare conditions. I have a rare connective tissue disorder, which makes all of my joints super unstable, and everything just dislocates. It also causes problems in my heart and my blood vessels. So it kind of just hurts my whole body. But it's what it is. And we go on. And then Kristen. And I've been probably all around the country. I've been to Maryland. I've been to UNC. I've been to Duke, all these amazing, world-renowned physicians to figure out what's going on with me. And I just have gotten the label of you're rare. I am one of six known cases in the world of having a cluster of rare diseases, which is EDS, which is one that Sarah has, POTS, which Sarah also has, Mass Cell Activation Syndrome, Periodic Fever Syndrome, allopecia, eczema. These are just some of the things that I've been labeled with throughout my life. So the list goes on and on. Sarah knows she's been along with the whole journey with me. But yeah, so we're both two very rare cases. And I know that's a lot. Yeah. And this started how long ago? You guys are both 17. Well, Ehlers-Danlos is a genetic condition. So I was born with it. However, my symptoms didn't really start to pick up until I was in middle school. And I started to grow a lot more. So that's when mine started. And then Kristen started earlier. Mine started a little bit earlier. It started with age four. I had a very insane fever that just would not go away. And it turned into a strep throat. And I would get on antibiotics, would get off the strep throat, get rid of the fever, and then a week later it would be back. So it was a cycle about a year of that. And then I finally got my tonsils out. And after that procedure, everything just kind of changed. I would get eczema flares. I all of a sudden started developing all these allergies. And that was kind of the start of it. And then in middle school, I started, of course, going through a lot of changes and stuff. And that's when the joint pain came in and more of the fevers and the hair loss and all that. So yeah, I would say about the same time for both of us. OK, whoa. I know it's a lot. Yeah, OK. Wow, the amount of gratitude to have for healthy life is big. But there's also just such an interesting amount of life energy that you guys both have now. Thank you. We appreciate it. And going and identifying these, when someone that's normally in a healthy state finds themselves sick, then they're grateful for their health. But then when it's something that you're going around to world renowned physicians and going, what is this? How can I be healthy again? And it's like, we don't know. Yeah. OK, so then what happens at that point? And then how do you guys find this entrepreneurial spirit that you have now? Yeah. I mean, it's a very hopeless circle of events when you're going around to all these physicians and stuff. And every small time you get so excited and you think you're going to find something and you don't. And it's heartbreaking. I've been through that cycle about dozens and dozens of times now. And at age 15, I realized that no doctor's going to do anything for me. I need to just take this myself and figure something out. So I did what any 15-year-old would do. And I turned to Google. I turned to Google for help. And I had a binder full of my blood tests and doctor's notes. And I started Googling what my lab's been. So I started learning how to read labs. I did a lot of biology work trying to figure out what's going on in my body because I didn't understand it. And doctors weren't explaining it very well to me. They were just like, oh, you're rare. You're sick. And I was like, that's not helpful. So I learned how to read my labs and all that stuff. And I found out that I had really high counts of white blood cells, which means that there's some form of infection going on in my body that is just not being thought. And I had insanely high IgE levels in the thousands. Normal IgE level? IgE. Yeah. Again, standing for? Some fancy words that I do not know. Let's look it up. Let's look it up. Again, Google. Again, Google, saving us. Let's see, IgE. Antibodies are normally found in small amounts in the blood, but higher amounts can be assigned to the body over reacts to allergens. Immunoglobulin E, IgE. Yes, that's what IgE is. And those were high. Yeah, insanely high. Off the charts, 1,000 in the thousands. And my most recent IgE is decreased a significant amount. I'm in about the 600s now, which is a huge drop. Showing that you've picked up health. Yeah, showing that I've picked up the ability to fight off things on my own. And do your white blood cell count also? Yes, my white blood cell count is now not elevated and is at a healthy level. So yeah. But I did that on my own. Started reading your own labs. So I started reading my own labs and basically became my own doctor. And at age 15, I went to my parents, sat them down, and I said, look, guys, I don't want to be on my medicine anymore. I can't imagine what parents would say when your 15-year-old daughter comes to them and says, I don't want to be on my medicine anymore. So my dad looked at me and was like, OK, let's figure something out. And my mom, of course, just started crying. And was like, so what? What did you say now? I was being put on anti-malaria drugs, chemotherapies, experimental trials, creams, lotions, everything you can imagine I tried. And I was done with it. So I did research like I did before and I found hemp CBD. And my mom contacted one of her good friends, Kyle Turley, who is the CEO of Neuro XPF. And he was like, Jen, we're going to figure this out. Who's your mother? Yes, Jen is my mother. So he told her that. And your mother was already in industry? Yes, she was already in the industry beforehand. So Kyle reassured her that we could figure this out together. And he sent over about three bottles of his soft gel caps from his company, Neuro XPF. And I was kind of worried to get my hopes up again. But I was like, you know what? We're going to try. We're going to give it a shot. Three months later, I'm going to get my wig styled for prom. Because at this point, I had lost 60% of my hair. And I sat down in the hair salon. And the woman just kind of looked at me confused and was like, where's your alopecia? Can you please point it out to me, sweetie? And you can imagine the outrage when I'm holding a wig and this woman's telling me I don't have alopecia. So she's like, no, no, no, sweetie, you really don't have alopecia. So she hands me a mirror, turns me around, and I have one inch of new hair growth in all my spots. And that was the day. How many days in or weeks in were you? Three months in to taking CBD. With three months in. Yeah. And an inch of hair growth, that's correct. Yeah, so that's when I. When did you retest your labs? I retested my labs actually very recently. OK, so how many months or years now? I'm two years into taking CBD now. Oh, and Sarah? I started in the spring of 2018 when my hand suddenly went numb and I could not move it at all. Yeah. OK, yes, you were telling me about the story. So this year now, about a year and a half. Correct. And then you too. OK, so let's go through this as well, OK. So with my Ehlers-Danlos and my connective tissue disorders, I have just some unexplainable things that happened to me, such as my hand going paralyzed for three months. And I went to so many doctors. I went to a neurologist. I went to a pediatric neurologist. I went to, I don't even know what their titles were, because they were just supposed to be the specialists in their field. And while I did get some help from some of them, I ultimately got referred to a psychologist, because they told me that it was all in my mind, which you can imagine I was not very happy, because it was my dominant hand in high school. And I need to be able to do my homework. And my left hand is not very good at doing handwriting. So I was just starting to lose hope, because I went to all these doctors that were supposed to know what was going on with me, and how I was going to get help. And I just wasn't getting the help that I needed. And I've been best friends with Kristin since we were in kindergarten. And this was shortly after she started neuro-XPF. And her mom, she found out, or my, our parents were talking. And Jen was like, you know what? Sarah needs to get started on CBD. And at first I was kind of like, what? What? Yeah. And I automatically- Were you also taking a bunch of different- Unfortunately, there's no cure for Ehlers-Danlos. So I wasn't taking any medicine. I was just dealing with the symptoms day by day, which is hard because it comes with lots of chronic pain. And sometimes I can barely make it to school. So it's just really hard to live my everyday life. And so after I heard about CBD, I was kind of weary, because I was like, hmm, I don't really know what to expect just because there's not a lot of information out there and not a lot talked about just because it is kind of controversial. And I did my own research and I was like, you know what? I can't even move my hand. Why am I thinking this isn't gonna work? Like I've tried everything, nothing has worked, so what do I have to lose? And then shortly after that, my hand started moving and now I can move my hand kind of normal. It's not completely, but it is a lot better than it was before. And my pain levels have gone down a lot, which has been super helpful. And last year actually I got two orthopedic surgeries and I was bedridden for so long because I was just in so much pain and now I'm feeling better, so yeah. Whoa, so this is also interesting that physicians mainstream are not aware of the potential of what cannabis can provide for all different types of health and wellness benefits. And all the way at the most rare instances of health issues that there can be something like you can't literally can't write all the way to being able to gain mobility or like when not being able to like get up and go. Just not being trained in it versus just having a phone call, moms. There's also crazy that you guys were kindergarten, started to be best friends with kindergarten and neither one of you knew at that time that you had a rare, yeah. We really believe everything happens for a reason. Yeah, yeah. Whoa. Yeah, it's kind of a crazy story, yeah. And the moms are talking on the phone and then it's like now try what we're trying. So how many months in did it take before you regained? So it started in April and then by June I didn't have problems writing or holding things. Two months, that's it. Yeah, and at two months it wasn't completely but as I continued taking it, it did get better as time went on, so. And now walk us through the, what are you guys doing in terms of which cannabinoids, which dosage, how often are you taking it? Yeah, walk us through and you guys are still doing soft gel and then we'll talk about your own business. Yeah, yeah, yeah. Yeah, we are taking, both of us take the same product, NeuroXPF soft gel caps. I take a very high dosage. I take 400 milligrams twice a day of these soft gel caps. Oh my God. Yeah, I'm on. 400 milligrams twice a day. Yeah, I'm on a very high dosage of CBD. Yeah, and it's full spectrum hemp CBD that I'm taking. So full spectrum hemp CBD? Yes. This is what you're taking too. Yes. Okay. Whoa, okay, so, well, I guess like, okay first let's talk about full spectrum hemp CBD. So teach us about what that is. What hemp, full spectrum hemp CBD is, is it's the full plant basically and hemp has no psychoactive properties. It's the cousin plant to the cannabis plant and the hemp plant has a bunch of endocannabinoids in it and it's extremely beneficial for people with autoimmune diseases or people who have inflammation in their body. I found out about hemp CBD from my dad. He, Kyle Turley was actually one of his NFL players that he treated when he was in the NFL. So yeah. And Kyle started NeuroXPF? NeuroXPF, yeah. After also in, was it her? Yeah, he, Kyle has chronic traumatic encephalopathy which is usually diagnosed post-mortem in NFL players who have taken chronic blows to the head and it causes a variety of neurological issues and pain issues and all this stuff. So Kyle and his wife, Stacey Turley, started this company to help manage his symptoms that are coming up from this disorder and he reached out to my dad and told him what he was doing because my dad had a lot of neurological issues from being in the NFL and being a head-athletic trainer. So once again, you meet people for a certain reason. Certain people always come to your life for a certain reason and I believe that wholeheartedly. Yeah, whoa. Okay, and then, so specifically full spectrum hemp CBD used in many ways for autoimmune issues. Autoimmune inflammation, joint pain, rheumatoid arthritis, arthritis conditions and also it's very beneficial used topically on the skin. This is, you just listed, I feel like what a lot of people don't necessarily know is a possibility to solve some of their issues that could be really helpful that mainstream culture is not necessarily talking about. The pharmaceutical industry maybe is also not necessarily trying to help distribute that knowledge around. Yeah, 100%, it's just so heartbreaking to me because I'm prescribed steroid creams for my skin but I can use my cream candle from Hoop, my company, and it clears it up in one day. One day, your product now, your product now. Our product now, it's insane to say that too. It's two years in the making. We'll get into that later though but it's amazing. I just, whoop. Yeah, there's a motion sensor that I have to shoot back on. No, it's just so sad to me that steroids are being thrown around the amount of times that I've gone to the emergency room agonizing pain and all they hand me is an oxycontin or an oxycodone pill and say, this is all we can do for you. Sorry, we can give you a prescription if you want by the way, I just, it breaks my heart handing a teenage girl, a 15 year old who's coming to your ER, crying that she's in so much pain and you are handing her a prescription for pills that people are getting addicted to that are causing a crisis in this country. It's, it just floors me and that's what Hoop is about and that's what we're trying to fight, the stigmatism of hemp and CBD and cannabis and showing people that this is fixing people's lives. I can say with certainty that I don't know if I'd be sitting here right now if I did not have hemp CBD because I was taking a turn for the worst a few years ago and it's just done so much for my life and that's all I wanna do in life is give back and help those people. My nervous system, my whole body, just like, it's just nuts when you think about giving the young children that are in pain, yeah. It's the most heartbreaking thing on the planet and every time I talk about it, it gets me tripped up a little bit because there's some people that choose to take those pills and they go down a wrong path and they fall into addiction and that's what's happening in this country is people who are in pain, it's, I've seen it firsthand with people who I've known and it's absolutely heartbreaking and I have refused to take them. I've never, never done it because I just see how hard this industry is fighting the opioid crisis now. And it just hits a little bit too close to home, yeah. Okay, so where did then, as you guys are both starting to receive great health and wellness benefits, when did it click for you guys to start your own business? So as Kristen was saying earlier, when she got her prom wig styled, she had something go off in her head, like, why isn't this happening for other people? And then she called me and she's like, you will not believe what happened and I had been there over Christmas because I live in Kansas City, she lives in North Carolina so we only get to see each other twice a year. So I can kind of tell when things aren't as good as others because I haven't seen her for a while so I can see how things are changing and at Christmas, she was probably like, probably the worst that I've seen her and she was just not herself and I could tell that she just wasn't acting like herself and then she told me about how she was losing all of her hair and I knew that that was something that was bothering her because as a teenage girl, your self-esteem already isn't very good and then when you have other things on top of that that are hindering that, it's just not easy. And then she called me and she was like, Sarah, I was like, yeah, my hair is growing back and then slowly but surely we came up with hoop and she was like, okay, do you wanna join me on this? And without even thinking I was like, yes, of course I would and then Kristin, or Casey, her older sister, she has seen us grow up and she has seen us struggle and in a way she has struggled with us just because she has had to see us firsthand how we've kind of been going down these health problems and she was like, I'm gonna help you guys too. So as a team, us three have created something, yeah. So, whoa, okay, so what is it now, like out of all of the possibilities that you can do because obviously the explosion of cannabis out into the world is happening, how do you guys identify what you want hoop beauty to do? So many possibilities and you guys both have stories that catalyze a great amount of further people seeing the health and wellness benefits. So do you guys maybe have that as one of your main like pillars to help people see it as something that can help with health and wellness? Yeah, specifically maybe even for the same issues or similar issues that you guys have. We are really marketing hoop as a full-on wellness brand, beauty and wellness and in this space we're trying to just get our story out there and trying to get teens that are suffering from the same things as we do, like that knowledge and just to know that there is hope and hoop actually means hope in Dutch. So that's- Means hope in Dutch. Yes, so that's the story behind the name and we just want to share that same hope that both of us felt that day. And you're also jumping through hoops in order to achieve your health and wellness and success. Yeah, there's just a ton of metaphors behind hoop and so much work that's been put in so many hours of me, Casey and Sarah sitting in Casey's bedroom floor doing mood boards and setting up, fantasizing about what we want hoop to be and it's just crazy to be at this place now where we're at New West Summit and we have physical products but it's just amazing and we really want to just take hoop in the direction to show teens that you can take control of your own health and that both of us are living proof that there's hope out there. Yeah. And also we are trying to just market to other teens. You don't have to have rare conditions like us to get the benefits of CBD. So it's just been a learning experience for both of us and we've also been able to educate our friends because at first glance or first, like when they first hear what we're doing, they're like, you're doing what? And then we have to explain to them like what we're actually doing and now people are like super excited for us and everybody's been texting us this weekend being like, oh my gosh, I'm so excited. Can we get some samples when at the beginning everybody was kind of like, what? What are you doing? So it's been really interesting seeing firsthand like how people's thoughts have changed when they've let themselves have an open mind. So that's been really interesting too. It's been crazy to see even throughout the past three years how people's perspectives have changed on the use of CBD and the use of cannabis. I remember first telling my friends that, guys, I am starting my own company. They're all like, what are you doing, Kristen? You are a sophomore in high school who barely shows up to school. How are you gonna start a company? And I was like, just watch me. I'm gonna do it guys. And they're like, what's the company gonna be about? I said it's gonna be a CBD brand. They said, oh, so you're just into smoking now? I'm like, what? Like, that just floored me. And that day, sophomore year, I was like, my goal for the rest of my life is gonna be to educate people, so no one thinks that. And I still get occasionally those comments like, oh, you just must be a stoner. Oh, you must be this, this, and this. And I'm like, no. I am just passionate about sharing the powers of hemp and I will do all I can to educate you and help you understand so you can get it too. But now all my friends are, they've tried the samples, they've tried everything, and everyone's just so excited. And it's really nice to feel like that love now. It's been a great shift in perspective throughout the past few years. And yeah, it's crazy. And also with our generation, social media is a big thing. So before we even had products, we were growing our social media following and really just putting our name out there as well as all of the benefits of CBD because people don't know them. They just automatically assume like, oh, you're getting high when we're not. That's not what we're doing. We're just trying to help other people get the same benefits as we did. And unfortunately, we had to go through some health battles on the way. But if that is what we have to go through to help other people, then. We're all for it. It's okay. So, yeah. You are moving the window of what's called the Overton window or acceptable societal cultural opinions. You're moving the window more towards progress, like where it's not just immediately that someone's thinking that, oh, you're just like stoners, but that there's a deeper reasoning why there's a tremendous amount of health and wellness and benefits that arise from the things that you're actually building into the world now. Okay, so now, how did you pick what products to make? And what are those products? Where are they available? Yeah, is this mostly going to be sold online or yeah, through Instagram and TikTok now? TikTok, yeah. So when we first started taking CBD, there weren't a lot of products that we would use ourselves like in our everyday life. So part of our influence was just what do we want? Like what, because we're teenage girls and we know what other teenage girls would want. So what is something that we would use in our everyday life and how does hemp CBD improve our lives and how can we improve other people's lives through the products that we want? We did about a two-year brainstorming process before anything was made and the amount of different product ideas that we went through, some absolutely insane, yeah, pretty funny that we're looking back at them now, but we went from wanting to do like diffusers and like all these crazy ideas to having our first three products, which are a cream candle, a universal serum and a universal red clay face mask. And I'm gonna touch on a few of them and Sarah will touch on a few of the products, but all of our products are full spectrum hemp CBD, which is amazing, full plant, full everything. And the serum is great for dry skin and great for oily skin and it's just an amazing product all around. It's helped with my skin so much. I suffer from eczema still to this day and it's just a very sensitive, nourishing product and yeah. And then we also have a cream candle, which we're both super excited about, we love it. And it comes in this little jar, which is also super cute. And inside is a cream, but it kind of looks like a candle and there's a little wick and when you light the wick, then the cream melts and turns into the super nourishing like oil and it's just amazing. And then there's a little spout on the, on the end of the thing and you pour it into your hands and if you're having pain or if you just want dry, if you want, if you have dry skin, you can just rub it in and it works miracles. It is crazy and also since we both deal with chronic pain, the warmth of the candle also helps with inflammation because heat decreases inflammation. So we also get that benefit on top of the benefits of CBD, which is crazy. What a unique experience and design that you went through to figure that out. I think that it's very helpful for us that we have been through the things that we have and that we're both like the same, like we're both teenage girls and we're catering towards teens because there's not a lot of products out there that are like we can use for our everyday life. And we saw that and we used the problem and turned it into a company, which is crazy. This also just, people love to do things like engage with their product. Yeah, 100%. Because you can do something cool like light it and then have it melt and then take that and pour it while it's warm. I think that's a very unique and then when you blow it out, it solidifies again. Yeah, it's an experience every time it becomes like a ritual. Yes, exactly. It's brilliant. Thank you. We worked with our formulator Wendy from Sonobis on this product for months and months and months and formulating it and trying different scents and all this stuff. But we finally found three scents that we love. We have lavender rose, citrus and our eucalyptus scents. So amazing. And we had to really, really work on the scents and stuff like that because it can't be overpowering for people with eczema and stuff like that. And psoriasis, so it's a very, just, I've never seen anything like it. So it's just absolutely amazing that. It's a very like just a faint amount of... Just a faint scent, yeah. And the pottery is also amazing. It's from a pottery place out here in San Francisco. Everything's locally sourced. And yeah, so very, very amazing. And then the sourced through the website right now or through what platforms are you guys, yeah. Yeah, right now, this is our soft launch so we don't have products available at the moment, but we do have our samples. And by quarter one of next year, we're hoping to have our products on the website. Okay, excellent. Yes. Okay, great. And so, and that's gonna be web and also through social distribution, yes, 100%. And possibly being available at a few different stores. Retailers. Yes, possibly a few different retailers, but we're not sure at the moment, but we know for certain it's gonna be on our website, just hoopbeauty.com. Yeah, okay. One more time on the website, domain name. Hoopbeauty.com. Hoopbeauty.com. Yes. Okay, great. So, Link in the Bio for everyone. Link in the Bio, hoopbeauty.com. So, go and check that out. And potentially if this is out by the time that you guys will have those. Yeah, the products, please go and support them. And so again, so the third, so the candle. Yes. Then the top, the topical. Yes, the universal serum. And then we have our universal red clay face mask powder. Only red clay face mask powder. Yes. This product, this in the serum, Dream Team, amazing products. The powder is such an innovative thing that I've never seen before. It's actually, what makes it universal is that we have different recipes that you can use for the face mask. So, if you have more oily acne prone skin, you can mix a ratio of the face mask with apple cider vinegar, which is very antimicrobial or honey, and that helps fight acne. Or if you just want the benefits of CBD, mix it with water, olive oil, aloe vera is an amazing one for dry skin, which I love. Yeah, so those are just a few of our samplings of recipes that we've came up with with our formulator, Wendy, and everyone has just loved the face mask so far. So, yeah. Cool, okay, three products on the line already. Yes, very exciting, very exciting. Okay, and then, let's talk about just, like you guys are 17, like a lot of people, like I really like the idea of young people finding alternative paths of their future, like rather than necessarily filing into the same like line of like, oh, I don't really know what I care about, but I'm still gonna go to college and hopefully figure it out, you know? So, I just feel like, you know, the society's very, very, in a sense slowly, but sometimes also quickly opening up to the idea of new paths for people's future. So, what do you guys think? You know, where do you guys think, what do you guys think you're gonna do? You know, being seniors now and graduating, do you guys think that going full on into business mode or like doing business and college, trying to do that or, you know, how are you guys gonna figure things out? Yeah, so right now my plan is, is I'm applying to eight different schools and I'm going into entrepreneurship and business. So, to continue on hoop and get a business degree, hopefully. Yeah, so I'm not sure what college I'll be at right now, but hopefully in the next few months I'll know and I'll be something very exciting to announce. Yeah, yeah. And I as well would like to go to college and my ideas are a little bit different. I wanna go into medical school because I have first hand seen the problems with patient and doctor experiences and I wanna be the doctor that I wish that I had when I was this age and even younger because I have had some really hard experiences and some hard doctor's appointments where I just left crying because I just didn't think that they understood what I was going through. So I wanna be that person that I wanted to have when I was younger that truly believes the patients and knows what's best rather than being like, oh, we don't know, go to a psychologist. We don't know what's wrong with you. There's probably something in your head. So I just wanna be an advocate for my patients and yeah, I'm just really excited to- Maybe for the medical community at large. Yes, yes, exactly. Interesting, so on the business side and on the medical side, this will be, this will be, that's cool, okay. Okay. And then now also being younger and seeing kinda like what the generation Z is currently up to. I wonder what your thoughts are on just the biggest challenges that human beings facing at large. We have very much so like global coordination around climate, global coordination around geopolitics and making sure that countries can learn how to collaborate well and we have artificial intelligence that's entering into almost every single sector. So what do you guys think about that and also about your friends that are your age that are also, how do they talk about these things? How do they engage with the activism around these things? So as a company, we're really, we're trying to do everything as ethically as possible and we, us three are very, we really like the environment and we wanna do as much as we can to help it. So all of our products are very ethically sourced. We use very clean ingredients because there are some products out in retailers that probably aren't the best for the environment and we wanna do, it might not be a huge impact but we wanna do what we can do to help the environment. Yeah. And another thing is that also with helping with the environment and stuff like that, our other co-founder, my sister Casey Price, she is the epitome of like, not hippie basically. She loves the environment, cares for it so much. She does yoga, she just, she's an amazing person, I really wish she was here but she has cared so much about the environment and gone to Costa Rica to like, save sea turtles and do trips like that and she, the one thing that she fights for so much is climate change and the environment and trying to save our oceans and our planet and she was like, over my dead body, will our company not be eco-friendly and have clean ingredients and not test on animals or anything like that? Yeah, so we do our best to be a very ethically sourced company like that but there's just so many more issues going on in our world too right now with like, political climate and the vape crisis and the opioid crisis. Can you just say the vape crisis? Yes. So this is something I think that many people are really not familiar with. Is this about like the Gen Zs using vapes? Yes. As like an addictive to using vapes. Yeah, there's a huge, huge stigma around jewels and all that kind of stuff and I've just seen firsthand so many of my friends and so many people go down the path of using nicotine once again. Jewel is getting a new generation hooked on nicotine and the amount of times that the three of us have been advocates in trying to help those in our community who are suffering from severe nicotine addictions now and are now facing the consequences of being in the hospital and having lung issues and these people have the equivalent of the lungs of people who are in World War I with mustard gas. So this is something that I am very passionate about fighting and combating and unfortunately it's coming back to bite the cannabis business in the butt basically because people are now like, oh well, dab pens and THC and vapes are causing like things so why should I be using this still now? So now the cannabis industry is taking a hit with it and I just tried to do my best to stay educated on ideas like this to keep, to keep in the loop. And I think it's so important that teens are educated because the amount of people that I've told like, hey guys, they just found out that rats are dying, like test mice are dying now that have been doing, like being used as lab rats to be testing the jewel products, they're all dying and the amount of friends that I've had just shrug their shoulders and be like, I like this, but it's cool. I like this mint crème brûlée flavored USB that I'm like, yeah, it's something I'm very passionate about combating. It's just, it's a big deal to hear this from you because in a sense, I kind of act as a bridge, just being 10 years older than you. And I vibe with a lot of the Gen Z spirit and I also vibe with some of the older peeps as well. And so for me to also be able to help communicate to them what is going through the young people with this is really important because to them, they also remember, like you said, another generation because for them, it was marketing of freedom sticks, freedom torches, the cigarettes were about empowerment and all these other types of marketing strategies. And now it's the same thing with, it's just cycling again. We see it's cycles happening again, again, it's cool. And so yeah, when people don't have the full ability to consciously reason, their health choices can deteriorate like that, wow. Thank you for bringing that one up and it triggers me in some ways to also fight on behalf of these causes like you guys to be eco-friendly like your sister, like you were describing as well. So I'm glad that that seems to be the trend. All of the future Gen Z businesses will all have some sort of values, mission, vision. I hope so. Yeah, just a couple of quick thoughts on the way out. We like asking this question to all the people that are featured on the show. Do you guys think that we're in a simulation? You wanna touch a little? I don't know. I mean, that's a really great question, like are we? I can't say I know myself. I wonder about, this is like a great question actually. Yeah, I'm not sure. I mean, that's a loaded question. Okay, an easier one is maybe, could be harder. What do you guys think is the most beautiful thing in the world? I think love is the most beautiful thing in the world. Just having the ability to care that much for someone else and putting them before you and that goes for relationships and friends and all that stuff. I just think love is what is saving our planet. I 100% agree. Yeah, and just. Whether that be loving the environment, loving your, loving the environment or loving your friends, your family, just it's important. That's another one, hopefully that young people just pick that love and that will catalyze the big change in the future that we hope to see. Let's wrap. Thank you so much for coming on the show, Sarah. Thank you so much. Thank you. Thank you so much. It's amazing getting to talk with you. Thank you, thank you for coming on the program. So inspirational, thank you. Thanks everyone for tuning in. We greatly appreciate it. We'd love to hear your thoughts in the comments below on that episode. Let us know what you're thinking. Check out the links in the bio below to Hoop Beauty. I'll check out the links below to New West Summit to support the artists, the entrepreneurs, the organizations, the leaders around the world that you believe in. You can support Simulation. Our links are below as well. And go and build the future, everyone. Manifest your dreams into the world. We love you very much. Thank you for tuning in and we will see you soon. Thank you.