Dramatic Changes with Search and Online Reviews Mean It's Time For a New 'Playbook'
In just the last few months there have been nonstop, rapid-fire changes on the Search and online review/social front -- and much of what you've learned about SEO and Reputation Management is now history. It's time to throw out the old 'playbooks,' and embrace a new one.
From Google Places (merging old "Google Local" listings with organic results and exploding reviews across the first-page) - to Google's new social/local review platform, HotPot -- to Google Instant and Google Preview -- to the Yahoo!/Bing merger -- to new dealer review platforms spawning at sites like Cars.com, Edmunds and AutoTrader -- to the explosion of mobile search - to new crackdowns on review authenticity...the landscape has changed, and will continue to change, fast.
Attendees will experience a crash course on the implications of these changes, and receive intense training and tips to successfully adapt their SEO and Reputation/Social Management strategies, learning how to powerfully optimize their dealership for each of these new search, online review, social and mobile realities and opportunities.
And if, traditionally, most Reputation Management playbooks have 'stopped' after the tips on review monitoring, gathering and responding, we'll dive into proven strategies to fully track and convert far more of the calls, leads and web traffic you drive from search engines and review sites -- because you're not doing Reputation/Social Management and SEO to be fashionable, you're doing it to dramatically grow your business. You'll learn how to put in place tools and processes that transform search- and review-driven traffic into actionable, tangible leads -- special phone and lead handling and follow-up processes that successfully convert this unique customer - and how to precisely measure your search and review campaign ROI.
This is the Search and Reputation/Social Management playbook for NOW, cutting out the confusing clutter and hype and making it simple to focus on the fundamentals of your business.
Please no competitors -- this is for dealership personnel only.
Dennis Colome of eXteres is known nationally as one of the best dealership process trainers in the industry and is a pioneer in helping dealership sales personnel adapt and improve their sales practices for the rapidly evolving Internet customer. Colome has helped establish the company as an industry leader in empowering dealers with the processes, best practices and knowledge they need to deal effectively with today's car-buyer. He has trained thousands of dealerships in the U.S. and countries as far away as India. He brings nearly three decades of retail sales, Marketing and training experience to eXteres.
Action Items You'll Take Back to the Dealership:
Attendees will learn how to:
• Win at the new Google Places
• Optimize your dealership/website for Google Previews and Instant
• Succeed on Google HotPot, to drive extraordinarily high-closing leads
• Get the straight scoop on recent Google algorithm changes
• Crack the Yelp review code
• Get positioned right on the new Yahoo!/Bing
• Take advantage of new review platforms, i.e., Cars.com, Edmunds and Autotrader, etc.
• Put your website's best face forward in mobile search/platforms
• Understand emerging online/legal issues around review authenticity
• Track and convert significantly more search- and review-driven traffic for both sales and service
• Precisely measure your SEO and Reputation Management ROI
For more information on the 10th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com
** The 10th Digital Dealer Conference & Exposition is not affiliated with Brian Pasch, PCG Strategic Digital Marketing, Automotive SEO, Dealer-SEO, Pasch Consulting Group or the Automotive Marketing Boot Camp in Orlando, FL on April 16-18, 2011. Digital Dealer, Dealer Communications and Digital Dealer Conference & Exposition have had no discussions or agreements with Brian Pasch, PCG Strategic Digital Marketing, PCG Consulting, Automotive SEO, Dealer-SEO or Pasch Consulting Group for any affiliation between these two events now or in the future.