 Good afternoon everyone. I am truly honored to be here for me and also on behalf of my colleagues So I want to tell you a little bit about mobile and search and what we're seeing So first about me. I as taco said I've been at Google for over 11 years I'm based in Mountain View, California and My background from college who was in cognitive science with an emphasis in computer science and When I'm pretty literal person. So when I do an about me slide, I'm showing you my chromosomes So you can know me on the very cellular level So let me know if you see anything fishy there because I would like to know All right, so my entire intention for speaking here is that I First of all, I use WordPress, but also I went to word camp Europe and I thought the sessions were great I thought the people were amazing and I really wanted to just share the knowledge that we have I thought we could kind of be better together So it's about sharing the ecosystem love. That's what I'm all about here Now we exist in this world with users or readers of blogs or searchers, right? website owners or business owners our bloggers photographers and then there's advertisers and marketers and then of course there's search engines There's CMSs and there's many platforms out there So I think if we can kind of work better, this can be just even better evolved and again helping society So I have four main topics first ever evolving users and technology Second how users love speed Third seamless mobile-friendly experiences and last we'll touch upon security. All right, so let's start with Ever-evolving users and technology. So here's a beautiful photo from China where you can see you know people are distracted We're on their phones. So this gives them a separate lane and That's because of the high usage of mobile that we're seeing today And this is evident. I think we know it for ourselves, but com score also shows Mobile website usage overtaking desktop Google announced over a year ago that mobile queries globally have surpassed desktop queries and I mentioned this because when you think about mobile queries for those of you that own businesses or own websites factor local Because nearly one-third of all mobile searches are related to location and location related mobile searches are growing 50% faster than all mobile searches It's getting to that hyper local hyper target information. So they're using their mobile phones for exactly what you would expect But when you think about your brands, I think everything is getting more targeted more niche more local So This is a graph of internet users today and the intensity of the blue is showing that the density of those users So the US is pretty strong. I'm like, what's that? I mean, what's that country there? And I forgot Alaska I was never very good at US history. So that's Alaska. It's big and Then of course there's China and India looking, you know, even more blue and this is who is already online So these are many people who already know about WordPress, right? They've already visited websites They've had mobile phones for a while now The interesting thing to look at though is internet users that are not yet online those that we're expecting to be the next billion users to come online and this is going to be an intensity of red and you can see how dark India is You can see China still big you can see Indonesia right in Brazil and the US obviously a much faded pink So this is the type of user that when you think about growth that we're gonna look again next billion users coming online Right. We're not even there close to like there yet So let's just look into India a little bit more here Hindi they speak Hindi and India obviously other places too, but Hindi search queries have tripled from 2002 to 2015 and You saw kind of they're not even yet online, right? Over 65 percent of India's population is not yet online. That's 864 million potential users still not online from India alone more than 20x the number not yet online in the US 864 million just from India. So where do we see kind of deficits here? So we know these users are coming online. Let me show you this chart. Now if you look on the left-hand side There's a circle that shows native speakers. I speak English fluently. That's all I speak fluently Apparently English speakers. It's only 3.5 percent of the native speakers globally Well Indic languages including Hindi are 4.5 percent, right? Meanwhile, look at the right side the circle the websites by language English extremely dominant at 54 percent while Hindi and Indic languages are still less than 1 percent together They are 0.14 percent come there. So these users are coming online Right. We expect them to want to do similar types of things right get information get entertainment and yet We don't have content available there So I say this if you're a website owner think about your business But also if you're you know are contributing to WordPress to think about How seamless is our experience for these new site owners that are going to want to build a website, right? Is it in their language? Not only is it translated, but you know is the entire flow conducive to the situations that they're in So I'll cover a little bit more about that So one thing I want to mention about users in India and this is just because I think I'm American So I'm really you know in a bubble It's embarrassing. I'm the very typical American I'm the ones that when they interview like on those shows and they're like how stupid is that girl didn't know the answer to that I never know those answers. I always watch them like I don't know like who whose vice president? I still don't know Pence Is it okay? I know Trump is president, but I don't yeah, that's that's I need help. Okay So that's a tangent. Can we cut that out of the video? Okay, so anyways What I want to show here, this is an ad for Colgate. So good to brush your teeth Now what that what I want to highlight though is if you've ever been to India I love India. I've spent you know for a month there as a tourist a few years ago there's not a lot of supermarkets and There's a lot of small stores and then even in these small stores as you see with this Colgate ad They weren't even trying to advertise this this woman's looking to buy it a tube of toothpaste Which we all do but what do you see up here? It's the kind of fun part. I think about India, which is that? In many cases, they don't buy the entire tube. It's fairly expensive I think and so they buy their toothpaste incrementally so you're looking at like a 25 cent packet toothpaste that you can buy individually to kind of get by and Do that over time Same is true of many cases of how they view data connectivity. They're not getting two gigs at a time Or having unlimited data, right? They're using it these limited budgets that they're paying for and in fact the studies show that the data Connectivity is actually a significant portion of their monthly income like not insignificant. I mean compared for how it is for many of us So they're watching their data usage like a hawk because that to them is money So the size of a web page that's money right and when they get on Wi-Fi That's when they're trying to just download everything they can because they know once they get away It's gonna be costly So that's mobile, but Sundar the Google CEO recently said it's clear to me We're evolving from a mobile first to an AI first world So we're just getting our hands like understanding mobile and now even more is coming And this is just how things are changing technology evolving so quickly so voice recognition So many of you already know this but I can do something like Do a query like this What songs does Ed Sharon sing Perfect, thank you Google But what is that why am I showing you this because voice recognition is 20% of the queries that we see today The Google app understands languages 55 languages and we're trying to get better at English with a Hindi accent we're trying to get better at how children are speaking because this is everything that's coming online Right, this is the new usage and behaviors that are happening And that query what songs is Ed Sharon sing Google would have probably given maybe a knowledge card Maybe ten blue links just like seven years ago We wouldn't have had voice to text that way and today. It's completely expected So you saw me do that career like yeah, yeah, yeah, whatever I've seen that a million times But know that before we could have taken that as a six string query six individual strings Not knowing that Ed Sharon was one person and a singer-songwriter and that's the expectation that people have today that we should just be able to answer that Furthermore right with voice. It's not just about information People want to do more stuff Play thinking out loud So they're taking action as well through the search box So the search box isn't just used to find information It's used to fully ask questions and be able to be an active agent in their life Okay, you can do other things like set an alarm clock for 9 o'clock a.m. Get directions to the Liberty Bell all through voice You can open websites. You could say open wordpress.org and All of this artificial intelligence machine learning understanding is important because when we get beyond a mobile phone To things like smart cars you have an interface for this car Completely built around the fact that the user should not have to look at the screen at all And that's what we're gonna need all of the voice recognition artificial intelligence to meet that user's needs now This seems futuristic to me. I like I used to watch like a night ride So it's like whoa It's here. I've got my own kit. Okay, but It is here for sure right because there are now over 200 new car models supporting Android Auto 200 new car models offered for more than 50 brands Now what I want to bring home here is that you still kind of know this paradigm Which is that you can easily access existing features like maps music and messaging by just saying okay Google So you can stay focused on the road So it's not radically different from what we've seen before We're still using kind of the existing technology that you're familiar with but we're hitting these new interfaces Then of course, they're smart watches right getting just more cool and funky And we'll see how user behavior adapts to this and integrates throughout their life There's also home devices. This is my mother who bought an Amazon Echo for the family. I don't live with my mom when I say family I mean Like my immediate family, but not we don't live together That's my niece and my sister visiting and my parents use this every day to play music to get sports scores So they're completely habituated to this so Google home also came out and I got a Google home and I Haven't what I use it. I use it constantly I use it to play songs or a certain Christmas care. I feel like hearing I use it to get the time Always because I am just so lazy. I can't like look behind a wall to figure out what time it is And just so you know I had one device about three weeks ago I now have three because it was that annoying to be in my bedroom and be like what time is it? And I was like, oh shoot I don't want to walk to go see a clock and my phones out there I'm talking to my husband and I'm like, I want to hear this and I'm like, oh, I can't where's my phone I gotta go pick up my phone unlock my phone like it's just too much work um So I felt like a glutton and then I talked to my one of my girlfriends who doesn't work at Google and I was like, you know I think I'm really like overspending. I have three home devices. She's like I have five and I was like, okay Okay, I'm cool. All right. I I felt really liberated hearing that But what I'm saying is that I don't know if you have one yet But the behaviors are already starting the habits are already starting to form like once you get one It maybe you won't get started at all, but if you do it starts to get pretty easy There's of course chatbots. There's a 2.5 million people who use a chat a chat app on their on their phone And so you could see how chatbots are kind of that natural evolution of that Behavior now into getting their needs met so chatbots can be used for you know customer service to book anything to book a hotel They book reservations call a taxi And that's kind of moving forward with the next generation of people So we'll see how this all pans out Now Accenture found that digital is the main reason over half the fortune 500 have disappeared since the year 2000 staggering and I think the truth of the matter is that we are still right in the middle somewhere in the digital revolution like this isn't over We all have to keep evolving constantly Right if we didn't start doing kind of those voice searches We'd be in trouble today, and that was just from five years ago Our Carl honoree and author says that we used to dial now we speed dial we used to date now we speed date and Double-click found that 53% of visits are abandoned if a mobile site takes more than three seconds to load a year ago I would talk about speed sometimes and I'd say 40% of visitors will abandon a site that takes longer than 40 four seconds to load So in just one year the findings are even more impatient so Wasta Plotted low time with conversion rate So the red is conversion rate and you could see how the conversion rate starts to decrease as the page load time gets beyond 15 seconds The blue bars are showing the population of sessions for that time So clearly users prefer something being faster and that impacts the website owners metrics If you look at bounce rate, we see something quite similar again The red is going to show the bounce rate it getting far lower right around two to three seconds and then increasing with load time Now you might be wondering why is it so high for those fast loading pages? So Wasta believes that those are probably error pages or 404s. So they loaded quickly, but then users bounced anyway so what I want to explain here is that If you're a website owner because technology is moving so quickly because users are becoming so impatient and you're fighting for their attention Things can get a little desperate maybe even counterproductive. This is Brad Frost death to bullshit His entire mantra here where he explains about being bombarded by information now the fun part about this page Is that if you click turn the bullshit on if you've seen this before? Then he makes ads on the page right and this is actually what we're used to seeing the great and fun thing about this Is that when you're there for just a second or so you're then bombarded by it interstitial? That says like I thought Facebook if you think racism is bad Or you can close this window. I am a racist, right? But this is getting into the heads of the people who have websites today and what they're having to do to try to get these users This is obviously not the way we want them to go, but this is a lot of the mental state that they're in You know and then of course if you scroll it says for the love of God Please like us and they they're giving you an option of where you can do that So Brad points out some great things and so two takeaways that I liked especially I liked all of them was to respect people in their time that again gets to speed, right? and the seamless experiences and then to create genuinely useful things and That one is especially hard because when we think about customers searchers or website owners coming online these different areas What's useful to them is going to be substantially different from what we believe is useful, right? We think this is a great onboarding experience. They're like that just used five dollars to me just trying to get that installed So again, right being generally useful. It's just going to keep getting harder and we have to keep thinking about it Bright edge, which is a SEO platform that helps with content They said 80% of B to C content 50% of B to B content is never engaged with on average Only 33% of content is engaged with on mobile and only 47% on desktop So while we may be helping people to create all this stuff again with user expectations changing with a plethora of platforms to go to write social networks or Photo sharing or video that they're not even sometimes viewing this content. It's just getting put out there and not being consumed So what does remain constant? All right These are just from my thoughts. So I have three ideas. So I think customers will always be more connected online There's not going to be a day where I'm gonna you know today. I don't need my phone anymore I mean first in different amount of time. I might do it for an afternoon More connected they want minimal friction fast and seamless experiences and then they want increased utility, right? Like as Brad Frost was explaining whether that's being entertaining value-affirming personalized secure and or informative So all these things will remain constant as we move forward. It's just that everything's going to be evolving quickly So let's take a first look at the topic of speed. So Matt Mullingwijk said that speed is a feature So I've quoted him here. I didn't know he had a beard. It's new to me. Okay So what has Google done? So what we've looked at is making things faster for searchers So we have this product called search light. We've turned it on in Indonesia and India for people with slow connections And this is how bad it was So here's that there's entire video But essentially a user was trying to click for search result to view press times of India PTI news calm at a hundred and three seconds Before search light, they had no visual feedback that they were going to reach that page And with search light they could see that information in seven point five seconds So we've done some optimizations and with images as well But that's the situation they were facing in you that just came out like a year and two years ago So that's how it was for them prior to that Okay, almost 60% of mobile traffic is 2g. It's not what we have here in many cases And if you're thinking, okay, well, maybe it doesn't have to be that fast because mobile networks will get so much better. I Don't think we want to wait for that. I'm not even sure it's going to happen Twin prime plotted LTE speeds in the major US cities 2016-2015 2015 isn't pink and it is much faster in every city last year than LTE speeds are this year in yellow And that's San Francisco, Chicago, Detroit, Los Angeles So how can that be well in many cases right if we had a highway and we made the speed limit 120 But we put three times the amount of cars on that highway things are going to slow down So that's what we see today. So even in the US, you know speed can be an issue So if you want to develop with more real-world condition testing Then you can use Chrome dev tools where you can specify a device much lower-end. Yeah, let me say that too, which is that There's pixels out that there's iPhones out that are just amazing devices, but the Majority of users coming online are at the margin their phone is certainly not going to be a pixel Right, it's going to be what the minimum they can do to get information into to work Okay, so Another thing that we can do to make things faster and Google is supporting this in amp project Is accelerate mobile pages or amp? There are 600 million amp pages in the Google a million amp pages in the Google index from 700,000 domains 230 countries in over a thousand languages. So why is it working so well? It's because users love speed Now this is the amp publishing flow and many of you have seen something like this many times But what I want to highlight here is a few things first of all the CMS like wordpress is there on the left-hand side And then some of these logos of different brands that are using amp or financial times Guardian New York Times and Buzzfeed and Why it works so well with amp is because these sites often have a lot of majority of static content Not super interactive pages like a Google Maps or a Gmail and that's what amp is great for So then they can publish their pages and it becomes extremely fast to the user For three main reasons One is the amp HTML format where I'll show you more about that Then caching and then pre-rendering All right, let's start with the format So unfortunately, we moved from this desktop world of these large These large pages to Reported that desktop to mobile, but if we could do it all over again, right? We would have made the mobile pages substantially smaller not just bring desktop over and amp does that it keeps things much more constrained Is that for the 45 minutes? I'm sorry one second 25 minutes I was gonna speed talk, but no, I don't have to okay, so It does this because amp is actually It's a constrained format and in that it keeps things really fast So it's got some limitations for the format, but that's it's gonna make it quick And that's what's gonna keep you able to maintain this over time So if there are you know disputes within your a company between the marketing team and the design team and the content team In the end you're still going to be restrained by that format which is going to keep you fast So it's kind of nice to have that kind of that natural budget in built-in then of course there's the amp cash Which brings this information to users much more quickly wherever they are and Then the third way this makes it faster is that amp is pre-rendered for above the fold content Now what we see is that there's an under one second median load time from all amp pages loaded from Google search 99% of amp page loads are faster than eight seconds and then the non amp control loads in 22 seconds on average So if you were to look at this visually right you could hand tune your site and be at the front of the pack And that could be awesome But if you're a site and let's say your developer leaves or the culture somehow changes Right, that's really hard to maintain long term if you use something like amp You're automatically kind of at the front of the pack where the average mobile site will be lagging The Washington Post had some good results with amp. They found a 23% increase in mobile search users who returned within seven days And at 88% improvement in load time from ant content versus traditional mobile web And they publish over a thousand articles daily using amp htma So the ant project just to let you know I think Google is a loud supporter of it But it's actually open source just realize that and there are over 200 contributors currently And just small you know small or sh numbers come from Google You know way over a hundred is from outside the Google employee pool Then when it comes to amp and WordPress, so you've probably heard there's an amp plug-in for WordPress That program is improving over time and from WordPress comm They said that 5.5% of their page views are delivered for from amp And that amp page views are typically six times faster than standard html versions And their largest VIP clients are delivering up to 10% of their amp page views via amp or their pages via amp So it looks to be doing well Of course if you want to know more information There's an information for where it's shown in Google search in Google search console So you can see that data there metrics and you can also test and see errors within Google search console as well To make sure that your format is correct Now when it comes to speed one thing I wanted to bring up for new sites on the web So this is sites that we have only discovered content on this domain in the last three months or since august 28th WordPress sites load slower than most of the top ten popular CMSs So again, we just looked at the new sites coming on the web. So no history here at all And then we took all their indexed URLs and we ran page speed insights against all those indexed URLs And then rank them and WordPress is on the slower end of the top 10 So I think it's a really big opportunity here again You saw the user needs that are out there as well as the developer and website owner needs Okay, so we can work together Now the next topic I want to bring up was mobile-friendly seamless experiences So you probably heard about our mobile-friendly update a couple years ago Right and that was just giving users the bare minimum of what they expected that they didn't want a desktop site when they Landed on search results. So today, thankfully 85 percent of mobile results Are mobile-friendly? But the next thing that we have coming is on January 10th 2017 is the intrusive mobile interstitials update Now, why are we doing this again because users have higher expectations and they do not want to have Coming from search results something that is fully blocking their workflow or the content on the page So those pages individual pages will be demoted in Google search when they have a significant blocking interstitial You know, this is not and we're not trying to do this again To enforce anything as much as we're just trying to make sure that users are getting what they expect today So a good thing you can do right so interstitials not so great when they block the full content but a great thing is progressive web apps or PWAs and if you haven't heard of this This is different from AMP in that it's working off with a platform of your browser whether that browser's Chrome Firefox opera not yet Safari though and progressive web apps can take a mobile website and give it what we call superpowers, right? The ability to work offline Which would be especially important in places like Indonesia and India to send push notifications Or to add an icon to the home screen all from the mobile website, right without that cumbersome process of having to go download the app and install it So it does this through service workers and different information But what we're seeing today is in the last year 50,000 domains are using push today and The ones that are doing well are seeing definite success Beyond the rack found in 26% average increase in spend that occurred from members who visited via push and 72% more time spent on site per visit from members who visited via push notifications So it's making kind of these mobile websites even more powerful So if you're wondering how does amp and PWA house is all going to play together Well, we think that they're actually complimentary now the ideal Let's just have a situation where a user searches for fleece hoodie in Google search Or from from any search engine They can click on a result and that can load the amp page, right? That's going to load in like under a second and largely static content because it's just product listings and When that Pete amp page loads in the meantime all the service workers can then kick off and when a user clicks Let's say on one of the hoodies that that is going to bring them to a PWA experience Where their user can then start to work offline or to receive push notifications or to be prompted for that So we see this all part of a much better mobile web, right? Not the big clunky desktop web brought over but one that's really going to work with users expectations another area I wanted to cover with respect to these seamless experiences is structured data and Structured data is what's powering the rich snippets or in this case the rich cards that you see when you do recipes Or when you see reviews in search results and the structured data Here's a testing tool but it illustrates we just take the open code That's on a web page that any search engine can use or Yandex or any application Look for the structure and then find things like the recipe or the breadcrumbs to display So we look and we see scheme org slash nutrition information, right? There's nutrition. There's the calories and we extract that information and that's how it's all displayed And we want to use for even more powerful ways and for more types of schemas So right now You can't really see it there, but we have it for breadcrumbs for logos for social profiles for articles courses music of course recipes and it just goes on and Again, this is open markup than anyone can use Now just see the rise in structured data. I compared it with no index Which is a common search word used to not have a page display in search results Which is always going to be fairly constant You can see structured data is increasing in popularity more popular now than no index And another one I want to mention was hreflang So hreflang is just link rel alternate hreft the URL hreflang language and country code or just language code if you want And we use this again to provide these more seamless experiences totally open It's either on your site map or on the page itself in the head of the document And what it helps us with is if a searcher comes from on Google.ca We make sure given that markup that the website owner is provided that they get the Canadian version of that page So you don't necessarily just have to have a cctld But you can have this markup that helps yandex it helps yahoo any search engine to make sure that they're right versions display to users again totally open markup and Hreflang has also taken off right in just the last two years as more businesses want to go global Another thing we have with Google we've announced that we're testing and we will eventually roll out to a mobile first index So a decade ago when I first came to Google, right? It was just a desktop index and then it was a desktop index with mobile pages But the desktop version was the canonical version that we index the content all came from the desktop version Moving forward if a mobile version exists that will become the primary version of the content that we index So it's still an index of web and app your eyes right with stuff We find and we're still gonna have multiple Google bots images desktop crawlers mobile phone crawlers But because mobile searches, they want the freshest most accurate information. We need to get that off of that mobile page Okay, so that's our mobile index already being tested and it's gonna be coming soon It's for new sites on the web Wordpress's percentage of new mobile-friendly sites are in the top five of the popular CMS's Congrats 23% lower than the mobile-friendly CMS leader So this of course, I'm just saying it's for new sites on the web It's not for those that had all have to change templates or change themes completely new sites are still in many cases choosing Not many but in some cases choosing a desktop only So we can improve that too So the last topic is security Now I want to follow up on something from WordCamp Europe where Aaron Campbell. Is that total time? Where Aaron Campbell mentioned hey, you know spam or he Aaron Campbell works with security and was saying that Spammers are using Google to actually find exploits They know about an exploit and they do an in URL query to find what domains have that vulnerable plug-in installed And then go through that list and exploit them So he's like can you just totally no index? Wp-content slash themes and plugins and I was like I'm gonna go try so we went and unfortunately We will see a content loss We find that some of these themes and plugins are using those files and those directories to actually display content and galleries and such So we're not able to do it But I just use this as an example of if you have ideas of how you think Google search can help you You know, we're all ears and trying to work together So let's talk about security in terms of HTTP. So what does it mean? It means hypertext transfer protocol, but it would also mean is that a Hacker is able to view that connection and potentially steal things like credit card information or user names and passwords it also means that HTTP that a User isn't guaranteed that they're actually going to go to the site that they believe that they are even if the URL matches Right the hacker can actually impersonate that site It also means that the server can send information the website on consent information that can then be like Snooped and modified by the hacker so that the user sees something different. So HTTP while we all know and love it What we really love is HTTPS, right? We love HTTP with TLS So the good news is that more than 50% of pages loaded and two-thirds of total time spent by Chrome desktop users Occur via HTTPS. So this is a very positive note But we want to keep this even better than that, right? So coming in Chrome 56 Which is coming in January. We're going to label not secure for websites For some websites that are HTTP and are asking we believe for credit card or password information So users will start to see this not secure The good news is that we're going to highlight secure sites So you'll see the green padlock with the word secure Now the reason why we now have the word secure there if you haven't seen it's a really fun wired article that talks with our Security team is that one of our engineers went home and she had a hoodie with a padlock because she works on Chrome security And it's a department of Chrome land security and her sister was like, why do you have that purse on your hoodie? Again gets back to this bubble that we're in right that we really have to get out of understand users better So that's why we're explicitly saying the word secure now Our hope is that the eventual treatment for all HTTP sites will say not secure We can't do this today because obviously users become kind of blind to it or just habituate to seeing it But eventually one day we would love to have this for HTTP For new sites on the web wordpress sites are more likely to be HTTPS than sites from other popular CMS is So these are for new sites. It's double digits still below Way below 50 percent, but it's So progress can be made, but you're already doing great, too And the HTTPS just to know will be a requirement for so much of the cool stuff coming forward, right? Because we users are expecting more and more. It's already a requirement for PWAs for service workers for Functionality once you get outside the standard text and images of amp you can do that in HTTP But once you want to go beyond that you're gonna need HTTPS And then for the cool stuff you can do on websites in the future like geolocation Microphone and camera that will be HTTPS required and you can imagine why right? We don't want to a website rogue hacker to be able to affect a user that way if it's not HTTPS So just to sum up we're in this together All right users and new technology are quickly evolving But I think there's huge opportunities in terms of speed seamless mobile-friendly Experiences as well as security, so there's just a few minutes for Q&A, but thank you so much for having me here And I'm gonna be around here tomorrow Yeah, I was kind of saying this but I'm here at contributor day, so I'm here on Sunday, too So if you didn't get it asked you can ask it tomorrow Hello, I Wanted to ask about how you're working with advertisers to handle both the HTTPS Because they like to send non encrypted ads and how you're working with them for amp and amp for ads because non amp compliant non amp for ads or ads for amp compliant ads serve so much slower than Compliant ads. Yeah, there's a lot so there's people on that in terms of making ads secure Because if you have a HTTPS page you believe but you're serving in secure resources like images or ads It's no longer secure. So It's it's totally being worked on. It's like it's a priority. Yeah So we're thank you for that, but know that we are it's on our Howdy, my name is James and I'm with Cloudflare. I'm a technical support team lead We are moving into a phase where language support is becoming a critical factor in our support organization and the entire business Obviously, you don't have 55 people that are just experts in the language programming the AI But is is the Google Language kind of going to turn into a platform Do you have any advice for companies that are looking to expand the languages that they support on their their you know base? dub dub dub properties, etc Okay, okay, so he's wondering if Google has more kind of like translate Technology that we can make available so that more businesses can support a more worldwide audience correct, okay a few caveats on that so I Believe you know, I don't know the Google translate team that well But I would say this is that when people explain expand their business globally just translations in many cases are not enough Because once you get exactly into that support question it gets into having the bar is raised right in the same way Many Americans complain when they had to work with you know some support person in another country were English with their second language Same thing is true here So I hope the technology gets there But the same time be aware of how you're expanding and making sure that you can still serve that customer through the entire Lifecycle right because once they make that purchase and then have a support issue you want to do that Well so that then they repurchase or they tell your friends about it. So just that initial sale I think it's a short-term thinking you got to think about the whole support great. Thank you Hi, I'm Tom. I'm a local web designer and SEO person I noticed that when I searched there and I only see amp pages for our amp for For news articles or blog posts. When will one will none blog posts show up as amp I guess amp won't amp results be none blog post show up as amp. Okay. Yeah, good question. So Do you want to repeat it because I am talking I'm sure you are tired of hearing my voice and I Okay Okay, so he's asking that he sees amp a lot for news and for blogs. When is it going to come out for stuff other than those two? Or what's to start seeing it search results, correct? Okay? It's totally available in search results for any type of content that that's in amp But again getting back to the idea that amp is best for more static content, which gets to be news and blogs That's why it's so we will show an amp version of a web page We'll prefer that and we'll show that in search results. It's just currently in terms of website owners They're only doing it when they have blogs or news for the most part Actually ebay that has over nine million pages. I think that they did an amp for their e-commerce, but okay for example We're like service pages won't they won't like Google won't be showing amp results, right? Service pages. Yeah, like for example if you type in Atlanta web design like I noticed that though You don't see amp results in the oh, but that's because no one's designed an amp page Okay, you want to do that? You would have a little lightning bolt next to yours. Okay? Hi, my name is Anne I work with a lot of clients outside the US And trying to get them on to Google Maps and their Google business profiles has proven challenging at many steps along the way Especially in countries that don't use street addresses And so I was wondering if you could speak to that in any efforts that you guys were trying to do if you're looking to Expand into the non-English-speaking market and the non-US market what you guys are going to be doing to help facilitate Business verification, etc. Thank you. I have to repeat that. I think that came out really clearly really That's painful maybe you guys should just talk next time just tell the line right here and then talk it Okay, so she asked what are we doing for she's helping a lot of businesses outside the US And they may not even have a street address So what do you do with a Google business account when they're trying to verify and you don't even have an address and it's Google Do anything about that We have teams dedicated to looking at kind of these type of situations I'm not super tight with the the maps team of the Google my business team So I can't speak to that. I'm just a search, but I will take that feedback back, but I'm sure that that's That's being looked at All right, so this question is actually from Twitter from Perez box. He says I was here you're saying that yes, Tony So you're saying that sites are going to be marked as secure because they're HTTPS, but what if they're gonna say not actually secure They're hosting malware. They're running out of date software that kind of thing Do you think that showing secure and not secure is going to get a false sense of security just because they're running SSL Gotcha, so thank you, Tony. I don't know if you guys know Tony. I think he's done some great work I really appreciate his reports What I would say is this I don't know if it's going to be a false and security But I will say that Chrome is still not going to stop trying to label pages that you've seen those blocks where it says this site You know might be controlled by a hacker or it might be hosting malware So we're still going to be working on all all fronts like that and I appreciate Tony's diligence And I appreciate his attention to detail. So I'll bring this back to parissa and to the chrome security team Tony if you hear me Absolutely, so thank you for being a watchdog for the community. I appreciate it I'll go. Okay. Thank you for this. Um, I Was struck a little earlier by something that you said that Involves my nine-year-old like I walked into his bedroom the other day and he was asking Google something on his iPad Yeah, and I thought oh What what are you asking about? How how do Right He's he's nine and precocious So I have a two-year-old who says Google Sen Santa Right, so yeah, we just giggle, but yeah, I mean well aside from giggling What what's your advice on? Controlling your kids behavior well, I think about how to Maintain a safe environment for the kids while they're learning these new technologies like just safe search filter out words if the if the app has You know parents and stuff turned on Yes, and there's a big effort within Google to just make YouTube safer to do all these things for kids and You know historically Gmail had like it'd be 13 or something to have a Gmail account all these So we're trying to figure out how you they can interact with all of our services and still in a very safe way So teams on him, you know my former boss is actually on that