 Welcome to JSA TV and JSA Podcast, the newsroom for telecom and data center professionals. I'm Laura Nolan coming to you from VirtualPTC 21. Joining me today is Avner Papuchado, CEO of Server Farm. Avner, welcome back to JSA TV. Hello, thanks for having me and saying my name so well. Well, thank you very much. We caught up with you last year in person at PTC in Hawaii. Clearly a lot has changed since then. So could you update us on the latest with Server Farm since you were last on JSA TV? Well, I'd love to. We've been doing a lot of things in the data centers. Our crews are obviously 24-7 there and we've made some changes for COVID. We actually passed it very well. We noticed that we had to provide a lot more services, a lot more remote hands, a lot of services to clients which we were ready to do. And that was a good benefit. We were very happy that we were set up to provide services and in command and we'll speak about that later. As far as the executive team, we've done more remotely from home just like everybody else. But we were able to expand services provide, build a new data center in Toronto, expand in Europe and in the US and also working now on major builds in Israel. So it was a very active year. Absolutely. Well, this year you were selected to speak on a PTC center stage panel around transformation in data center and network infrastructure development. So what's your main takeaway on that subject? I think what's happening in network is going to be transformational. The whole software defined network basically coming up and it's going to enable data centers provider and people to provide much better service for clients. Clients are going to have a lot more options. As far as network, they're going to be able to buy more short term contracts and really buy what they're used. And it's going to change how data center location connectivity matters. I mean, what matters? It's going to enable people like us, companies like us to provide much better service for our clients, which is very exciting. Well, Avner, as we know, Server Farm is a leader in the data center management as a service space. Why do you think DMS is so critical? Well, the most important thing really that's going on in the data center world and technology world is really digital transformation, which at the end of the day enables clients to really concentrate on their product, which a lot of time is either running software for their own organization, running software as a service, helping themselves or other customers really do their business. And really digital transformation either with public cloud or hybrid cloud takes the headache away from a client, really from the physical things, releases them from the data center, from the long-term deep capital items. And that's where the world is going to develop. Our job is to take in both of those sides is a to take care of our clients that are going through digital transformation and making their physical much easier. For that, you need data centers as management as a service, DMS. You need that for them not to see it, for them really to concentrate on their job that they know the physical is done. That's what we do for them. And we also do it for the public cloud hyperscalers. So it's very, very important with the goal of really simplifying the CIO and the CIO's life. Well, Avner, you mentioned about what's to come and what we can look forward to seeing. So let's talk more about 2021 trends. What do you see as the most impactful data related trends right now? It's a lot of the same answers. It's all around digital transformation and helping people buy what they use and really not be bogged down by the physical, making the physical as agile as possible. This is what server farm is about. We understand we're a vendor to most people. So if people know about us, we're doing something wrong. Our job is to make things easy. We're like the year. You don't know you have a year until you have a year. We're making sure you never have a year. If people don't know we exist, we provide the physical in the smoothest way possible so they can concentrate on other things, we're doing our job well. And that's really the goal. The goal is to provide seamless service, let's a client concentrate on something else. Well said. Well, thank you for again joining us here on JSA TV, Avner. Thank you, always a pleasure. And it's great weather outside, let's go surfing. Excellent advice. Thank you, Avner. It's not Hawaii though. I'm telling you in Hawaii. We do a lot of pretending at the end of 2020 in the beginning of 2021. We do, we do. It might become real soon. Hopefully, hopefully will. Well, thanks again Avner. We appreciate you and thank you viewers for tuning in to JSA TV and JSA podcast. Happy networking. Thank you very much.