 So, tell me a little bit about, you know, your customers, the use cases you're seeing, and talk about the evolution of Hadoop in terms of, you know, we know the use cases at LinkedIn and Facebook, et cetera. Talk about moving to more traditional enterprises. What's that, where are we on that spectrum, and what are your customers, what type of industries are coming to you? So, I think early on, you know, a year ago, what we're seeing is a lot of enterprise customers doing pilots and proof of concepts, and now we're really starting to see these organizations pick the staff. So, they've made a decision on their data warehousing, they've made a decision on their MPP vendors, and now they're saying, all right, how do I bring in this unstructured capability? So, we're seeing it in the logistics space, we're seeing it in banking, financial, retail, certainly the online advertising space was kind of first mover there, you know, doing analytics with unstructured data and quickstream data. So, yeah, we're really excited about just the opportunity to do more with data. It's kind of like the internet back in 1996, you know, when people say, what does the internet do? Give me the use case, right? It's kind of like today, tell me what Hadoop does, what is its use case? And it's very, very different for, you know, whichever organization you are, whatever vertical you're in. So, in our last question, what would you, what advice would you give to organizations out there? They're watching this, they're learning about Hadoop. Sounds like something that could help them, but I'm not really sure where to get started. What are some of the first steps they can take? So, I think the most important piece that we've seen is make your first projects really successful, give them the best shot at success, because with this emerging space, there's some folks inside the organization that are taking some risks. And the last thing you want to do is take that risk and not have the project go well. So, bring in some experts and really do it right the first time and give yourself the opportunity to kind of grow with the solution over time and be known as a visionary inside the...