 on the ground from Galvanize, San Francisco. It's theCUBE covering Amplify Women's Pitch Night. Now, here's Jeff Frick. Hey, welcome back everybody. Jeff Frick here with theCUBE. We're in downtown San Francisco at Galvanize at the Girls in Tech Amplify event, which is Pitch Night. 10 entrepreneurs founded by women are pitching to a room full of ECs. Somebody's going to win 10,000 bucks tonight and hopefully there'll be a lot more funding activity going on. Really interesting, all variety of companies that we're excited to be joined by our next guest, Jin Lee, whose company is called Kidza. So welcome. Thank you. So Kidza, what is Kidza? Kidza is an app allowing parents to track how their baby is doing at home. And we're different in the sense that we use content recommended by the American Academy of Pediatrics, allowing parents to realize is their baby ahead or behind developmental milestones? And if the baby is behind, we'll connect them to pediatricians. So what are some of the ways that they monitor and feed data into the app? Yeah, so we allow parents to track motor skills, language skills. We give them a video of what to expect and then they answer simple survey questions like no, yes, sometimes. And then our analytics engine will tell them yes, 16% of the kid failed his milestone so you're not alone. And then we'll also give them actively on how they can prove. Our goal is really just to get parents to be more proactive and be mindful of delays. So you're like, when you used to go to the pediatrician and you had the little height wave chart to give you your X, you like that on steroids kind of. Well, we do more than that. That's what I'm saying. It's like way beyond just whether you're in the height and weight dance. We do, we specifically target behavioral issues that is not so noticeable, which is why we've been leveraging content that's been approved by the Academy of Pediatrics so that parents can really be guided through the app and evaluate themselves. Right, and so you're giving them kind of test milestones that they're tracking on. Obviously they're not testing the baby every day. So you've also got a content component that sounds like as well to provide just all kinds of interesting content for people with new babies. Yeah, so we have content in terms of activities that parents can do and help their kid achieve a milestone. We also alert them on what's coming up as well as vaccine informations. So our goal is really to help every kid to be screened so that they can get into intervention earlier, because 95% of the brain development happened before age three. So we really want parents to be more mindful, especially during those early sensitive years, and make a real change. And then if you find a problem or something is out of band, if you will, then what happens? Then within the app, they can connect to their pediatrician. To their own pediatrician. Yes, to their own pediatrician. How does that work? So you've already got those links set up. It's because we advise them to tell us who their pediatricians are, and then we will go to their pediatrician and advise them to connect to us. Pediatricians need to be there to evaluate the result, and pediatricians are the one who can point the parents to referrals if the kid's at risk. And what about the Kaiser or the Blue Shield or Sutter Health that's in the middle between the parent and the pediatrician? How do you get through that? So we started off with pediatricians, and pediatricians are willing to work with us because they can actually get reimbursed by health insurance. We've been start talking to insurance companies as well, because a lot of them actually controls or have their own pediatricians. And we've been talking, for example, Re-Insurance Group of America, who's interested in working with us. Because ultimately everyone realize in order to really save costs, we have to go to the prevention level, and the best way to do that is start as young as possible. Okay, and then you've got the HIPAA compliance and all those kind of regulatory things taken care of. Exactly. So a little bit about the company, how long you've been around, how many people are out, what's kind of the stage of life of the application? We're four people. We just hired somebody on last week. So five. Congratulations. Thank you. We're raising our C round of one and a half mil, where we got significant angel investment in. I used to teach developmental psychology at Oxford, came out of healthcare venture myself, QUIT, because I start having kids and realize this is what's needed. My co-founder actually have three startup exits. One is BabyCenter that got acquired by Johnson Johnson, another one got acquired by Nickelodeon. And then my third co-founder is a former NASA bio engineer who used to co-apps for LinkedIn and Cisco. So we have a really experienced and team that where we can do everything in house, we design, build, and sell all amounts. What's the biggest surprise that you'd either expect to find having this information that parents didn't have to this level before or that you have found in the folks that have come to your early adopters? Yeah, it's interesting because we've been seeing sort of two group of parents, one that's like super active and paranoid and want to know everything. And then the other... We don't have any of those parents around, do we? So myself included, right? And then the other spectrum of our group of parents who just were trying to nudge them and convince them to be a little bit more proactive into their kid's development because ultimately we believe parents are the best advocate and the screener for their own kid's health. And is there a particular condition, ailment, developmental problem that you will probably find much better than the current methods? I would say it's not specifically not so much. The three screening tools that we do have currently are more general behavioral issues like motor, language, cognitive ability. But we do have one specifically targeted in autism because that one it's in the forefront of everyone's minds. And we are using content approved by the Academy of Pediatrics and basically giving it to parents to screen themselves. I think it's a little sticky around the inoculation issue sometimes, I think, on the autism band. A lot of debates on that issue. I know, I know. So we're just having it as one of our, one of our many screening tools in the app and we're letting parents decide, you know, when, how to use it. But it is there if they want to use it. Okay, so where should people go to find out more information? They can download the app today for free on the iTunes store. And they can also follow www.kitsapp.com. That's QIDZA. QIDZA. All right, well, Jen Lee, thanks for stopping by. Good luck on the pitch night tonight. Maybe you'll walk away with 10,000 bucks or maybe one and a half million, I think, is the number that you said you're looking for. So best of luck to you and interesting app. Thank you. Absolutely. All right, she's Jen Lee, I'm Jeff Frick. You're watching theCUBE We're in downtown San Francisco at Galvanize at the Girls in Tech Amplify event. Thanks for watching.