 Weza, Gula Patina. Most of the people have known me through that program as a digital skills trainer or coach. It's a program that helps the youth in Africa to acquire skills that are going to help them to improve employability and job creation. It's all about making the most from the web. There is too much information in the internet. ... until you get to know what you do with the information to leverage from that, ... people are finding themselves in a lot of issues, some of the has come. This program is definitely meant to make the skill become something that you can learn with ...and make a profession out of the same. Both in working for yourself or serving other people. So it's all about bringing the internet and the website to become the main tool that is going to both drive business and create opportunity. All right, and if someone is watching this conversation and they are wondering what sort of educational background do I need to have to learn about the digital skills, is it available for everyone? Brilliant. Digital skills, as many people when they hear about digital skills they think maybe they'll need to go back to class and start doing some computer studies or ICT courses or maybe some people think like maybe I have not done any computer, I don't have any computer background or marketing background so this could be something that I don't, I'm not fit for. But digital skills is for everyone, even somebody watching us now, you don't need to have any background in technology for you to to start you know interacting with technology and making the most from that because most of the things that you learn they are they don't have maybe what we can call a structure kind of a system that you must follow from point A to B to the end and maybe graduation but they are technologies that have been customized of course by even various organizations in the internet that are short term, you can just learn them within a very short time some can take even a day, some can take a week, others maybe a month there are various platforms and you are able to to get those skills and do something about them for instance. Did somebody teach you how to browse on Facebook? Nobody taught me that. Nobody taught you but you found yourself signing up an account even if people don't have an email they can use a telephone number but eventually you realize that you've learned something as you interact and now it's for you to make it more professional so that at least you can begin to leverage from the same. All right so how can my viewers learn about new skills or brush up on their existing knowledge about you know just digital skills and looking at the Google and does Google offer these courses and at what particular fee? Let me answer that question this way. I am a mentor with the PDTP, Presidential Digital Training Program where I mentor the flesh graduates from the university whom the government is attaching in various institutions in Kenya and even yesterday we had a meeting for the Kohot 5 that is that launched and we have new students who are joining those places and therefore as one of the mentors actually these are some of the things that we are supposed to help them understand and Anjira Digital for Kenya they have a program that they have partnered with like Kosera and those programs you know they have merged a lot of universities causes together from overseas and they are able to give those programs free to the youth and it's a program that you can just sign up and start learning by yourself from a smartphone and also they are others by Google like we usually when we are training we also make bring to awareness that people can learn a lot of skills from Google and by going to g.co slash digital skills and they will be able to to learn a lot of other skills or they can even Google search maybe train with Google or something they'll see how they can log in and this causes also provide a certificate but they are more practical they are more practical to make sure that they live you with a practical impact of something that you can do yes you spoke about you mentioned something but you said that the certificates which are going to be issued at the end of the program so how do students get certified and how long does this particular program take if i'm going to go online for them all right if you if you log into those platforms like the one that i'm very conversant with that because i is the one that i've been involved in training is for g.co slash digital skills which also information is available at immobiles limited website people are able to to get the link to do those causes and every module provides a certificate so you can get a an international certificate which after upon finishing it is generated in the internet and then you can download it in pdf so it's up to you either to print it or maybe to use it as an e-certificate whenever you are looking for opportunities yes for someone who's watching this this conversation of ours and they're wondering what is what is the importance of me learning about digital skills all right um you know one thing the world has gone digital absolutely and there is a generation right now the generation that is that found internet learning we call it generation 2.0 generation 2.0 is a generation of the kids who found technology existing so all they know is smartphones and all that meaning the way they do their things they did the way they see the world is totally different from the generation that was dislapped by technology and the internet has over 4.6 billion users at the moment actually by yesterday night i was checking the statistics it was at 4.69 billion users and the world has got about 7.7 billion people meaning the analog world is where is being you know is wearing out slowly with of like three quarters of the world in the internet and that again comes with a lot of opportunities and now people ask what can i do with this technology there are so many things that you can do with internet i know it's a big bush many people have lost money in the same others have gone and got disappointed there is a lot of cunning but there are several things you can do with internet to make money i usually say like maybe let's mention like the five things you can do for you to make genuine money for instance let's talk about youtube yes uh you see like the gospel artists and musicians nowadays they tell you subscribe to my youtube channel but people have never asked why is it that everyone now is talking about subscribe to my youtube channel it's because uh when you open a youtube channel which is free of charge you just need a gmail account and you start perpetuating the followers subscribers which you can do very well by sharing the social medias after getting 1000 followers and your videos happen to be viewed by 4000 for 4000 hours google partners with you for ants i think you've visited videos and you are an advert person and then it's ask you to skip now whenever that advert lands that is money to the owner of the youtube channel and as i speak this i happen to i'm one of the people who make money from youtube and i started this back in 2010 and i've made even to the tunes of 1800 us dollars sometimes in a month what sort of content do you upload in your youtube channel no the youtube channel you need to be very careful if you want to venture into that one you need to be very careful because you can't upload other people's content unless you have a consent otherwise the best thing is to have your own content you upload it there something that you know people can come to watch it it could be a comedy it could be a less hype teaching people how to cook this or that it's different interests on business yes yes it's different interests and of course you need some some skills also in the same because there are videos that have got more traction others don't have for instance any video that talks about how to is highly researched anytime you put a video and give it a title how to it has got a lot of traffic and that one can bring you a lot of money so i know people are making even have a million in a month from youtube and it's something that somebody can begin and you upload the videos and you continue sharing and eventually people will learn that you post nice content and you will start earning money with that maybe you can be asking or somebody could be asking how do you get that money and the most another question is the marketing strategy just to have like numerous viewers in your channel and also subscribers yeah if you want to have viewers this you have to share it widely you see it could be on whatsapp groups it could be on tria it could be on facebook uh or any other place you find an opportunity important in sharing yes sharing is very very important because when you share the link somebody will click it instantly so if it is not all the time that that video will learn for the advert the few seconds it will have learn that means money to you okay that's just one of the channels and if you want to get that money there is uh they call it um is called ante sense account and ante sense account is also free when you search search for ante sense account you'll see it and that is where you open and all the money is put there and it's up to you to decide you want it to transform to the bank or you want western union so for me i've been withdrawing through western union for about uh what's the advantage of that sorry what's the advantage of transferring to the bank or western union is because it's instant one time i was in rwanda and i was stranded without money in kigari and it was 21st when they used to send me money and that is when i received the mtc notification and i would do 57 000 equivalent kenya shareings so the other channel you can use maybe could be like content marketing people can decide to do blogs and on those blogs they are able to pass information to people so that uh as people and that they can also partner for ads i think you've gone to websites and you find some and fats pop up and yes it's come when you click it then you are paid per click because of that partnership all right so you can continue please yeah there is also such media marketing um people can decide to be marketing for other people like yesterday i under client we are meeting somewhere he deals with little estate so he told me i want to my company to embrace a full digital kind of presence so that i can be visible in the internet so i told him we are going to create a website we are going to create a youtube channel we are going to create twitter we are going to create facebook and i chat them for social media handles and i chat that for that kind of a consultancy and also making a provisional you know phase of the same all right so when we just still on matters pertaining content right so content is very crucial in driving the brand awareness to the market space so what is the importance of creating uh not just content but content that is relevant uh to keyword research and optimization optimizing them in in a strategy uh it's very key by the way if if you want you know when you are creating that content at the back of the mind you you should ask yourself what do i want to gain from this do i want to drive traffic maybe you could be promoting someone else business and you want people for instance we can talk about how to eliminate pimples on the face i know many ladies when they have those things they need to travel them this how to have a smooth face maybe somebody is promoting some some beauty products so you create a content and you you write a great content that people can relate to and but then you can also like the solution the problem and the solution but then you can say if you want more information about how you can counter this click here and now they can go to the website of that business and they find all the products they sell maybe to bring about elimination of the pimples at all that therefore at the end of the day that one will mean business therefore when you do the content you must make sure uh it's relevant it's connecting and then what are you up to you know what are you up to so it's not just about entertaining people because now we are talking like making money using internet yes and that's a consistency i believe yeah consistency is important and um it's very very important all right uh when it comes to uh pastakia and uh what digital skills do you uh offer in your portfolio right uh to meet the not just your your students but also the industry needs all right uh my company is called digital age business solutions and we are more into helping people to market their products and services strategically you know like for instance we offer services to if you want maybe you are selling something and you want only to reach out maybe ladies only or men only which age and what kind of an income we we do digital marketing using google ants which is able to reach out to people depending with various you know the demographic is different it's for you to define it so we can literally get anyone that you want uh to become your client or to become you know your your partner is in business with you so we we offer that we also develop websites and uh our website is very crucial in our time we've got now almost 1.8 billion websites in the world and they are always increasing so the only way to be found online is by having a website that's like a home in the internet and um it's also another another field that people you can use to to create websites for people and money because we've got free platforms that people can use to create website for others so that's what our business our company does we also host domains so domain registrations we also do hosting and we also do like optimization of people's websites you can be having an existing website that people don't know about you can search online and your website will never be visible so we optimize it so that it also becomes part of the results when a client has keyed in the kind of a want that leads to your services and products and we also do such agile marketing putting you on top of competition just so that clients can have easy access exactly to your brand exactly okay going back to steel and matters pertaining branding and businesses need to reach out to allow to you know huge number of potential customers and they have to just effectively use social media to reach to these numbers what would be your advice to just have a traffic on their website what a couple of maybe top three advice you could give them just to bring traffic on their website one is you need to understand your audience because not everyone is interested with what you are selling so you know your client you know the people that need your services or products so once you understand them then you can develop a hashtag that is related to what you do so that every time people are searching for you they can use that hashtag and they can drive traffic number two you need to also maybe decide on a budget you can use to boost your your information in the internet like social media because sometimes organic organic organic results or organic publicity is not enough to bring you the kind of people that you want all the time you need to pay when you pay it means that your advert is able to reach even the people who don't follow you or even if you don't have any relationship with the friends who follow you it's able to appear to those people and they can find your products and services so you can decide on a budget digital is usually very affordable so the small budget you are able to reach out a very big number of people and specific people that's number two and number three it's good to have a professional approach so don't just go on in the internet and think because everybody is there it should be there think about your service and products which is the best platform for you some platforms maybe instagram is the best some to some platforms is Twitter depending with professionalist maybe it's to some platform is very professional it could be linked in you know so depending with the nature of your business or your services it's it's it's it's now going to dictate what kind of a social media platform you will use for you now to bring the results that you'd want to see all right it's uh there's one thing that you have kept on saying about the internet which is actually a bush like it meets all different kind of things on the internet and you won't be surprised meeting scammers sure one of the one of the many ways that people would like to share away from also online jobs is through there are a couple of scams that come through affiliate marketing people will tell you like we're offering this particular product or if you want to train with us you just click on this link and then they take you to a couple of so many other links which end up with you with nothing so how do we avoid scams scams on the internet uh like i said you need some some little skills which you don't need to go to school to do uh i've mentioned quite a number of of platforms you can you can use uh because i found this disturbing many people i also went through the same so maybe you how to make 10 000 sharing per day and you click click here you click only taking you to another page then now it tells you now you need to download this ebook for you to learn this strategy and it's costing 2000 you download the ebook you pay the money then the ebook is taking you to another classroom that is not bringing the results you give up already the owner of that one has made his 2000 but you are still struggling looking for help now what you should do is this um you should always try to find in the reviews what people are talking about certain platforms if you find a platform that is telling you make this money internet has got both good and bad information scammers and you know legitimate things so you can go to reviews page and see what other people are talking about maybe the kind of a web that you have seen and see the comments you see the complaints okay we've got others who post such to counter but always you'll be able to judge which one people which one is legit what people are talking about that maybe a website or a company and if you see the negative remarks then that one could not be something good but again when you see maybe like a company that is listed on like google my business platforms that can be a very legit company because if it is associated with that kind of a platform there which it's very common so it's it's likely to be very legit and therefore that can help you and also you can judge by the loading of the website any website that loads with attp without s one you should begin to question from there s means secure but if it loads up there with attps before the full column and there's the two slashes there then that tells secure but that again does not guarantee you everything is okay many youth by the way have lost a lot of money and they are still losing and they have noted gotten there the the experience they needed after it marketing is real i i know of many companies which sell online here in kenya i work with some of them so what you usually do you log in and click on become an affiliate and therefore you are given a specific a special code so whenever then you can use that link you've given a specific link so if you want people to come and buy from those people you'll see it maybe like they are offers for this kind of a fund with this company which sells online then when people buy using your link then if they click that link to check what is this you are some money you get others give up to i've seen some that give even hundred 400 bop per purchase others 250 depending on what the client will buy absolutely and you have got me 10 clients buying and you are getting 400 shirings per each client that is four thousand per day you never walk up to run around in the streets your money is working for you sure it's very real it's very very real going back to job opportunities for young people how does digital skills increase in opportunity for young person in the job market just ya kuwia-hisha, ya kuwia-hiza ya kuwia-hisa seni wa kwiu wa finelyimu na kuwa konstant стu mreinizi hlatsi kama miwa nul용 kwa hasa kwa kwa wafaa kwa hichu kwa hta nga kama yukistu kutila nga kampa kwa watahikus You set up a traditional shop. By this I mean maybe you pay for your rental shop and then you start quipping things. You can also sell things that you don't own. As long as you have that. There is one of my friends actually that's how he makes money. He sells laptops. He doesn't have a computer shop but he's very edgy. So what he has he has a page he advertises and when people need it, then he sells and even sells them by parcel services. And that's how he has managed to make a lot of money. We'll look at the digital space. What is the future like when it comes to digital skills? Is there a time when artificial intelligence will be much more into the economy system and we don't need digital skills from individuals? Well, with the trend of technology today, I foresee that time coming. This tells you that we cannot ignore technology. We cannot ignore technology because technology is evolving. Technology is never stagnant. Every day even now as we talk something new is happening. So I foresee a time when there will be artificial intelligence where almost everything will be happening now with the help of the technology. Therefore, what I would advise is that let people get in touch with technology and the things that are about to happen so that they can live up to date with the changes that are happening today. So looking back to since when you started this journey on digital skills consultancy and also training, you reached out to over 25,000 Kenyans in the period of 2019 to 2020. Looking back, what a couple of achievements that you look back and see the impact that you've had so far and you feel like, yes, I don't regret this. I've been able to groom quite a number of graduates who graduate from the colleges and help them to understand the next steps they can take, maybe helping some of them to create remote offices where they are able to start working without having to incur too much costs. Maybe after they build up now they can have the traditional office so that they can start executing their services. Some of the institutions have trained, they have ended up developing websites and the websites are able to bring them students from other counties, especially vocational colleges, and they are able now to have people from other cultures. There is even a college that told me that they have students from some neighboring countries which came as a result of the website. Others technical institutions have got too much to display. I put now to display their products and services and you see them developing some household business like the vocational mostly because I've really been too much into vocational like last year. The people who are doing technical courses like beauty have been showing them how they can still be doing business part time as much as they are in courage studying the same skills and they can get started without having to set up a salon and others they can maybe costia a space with a salonist so whenever you have a client you direct him to a certain place you are the one who handles the client and then there is money you pay to the owner of the salon and then you are able to make your profit. So it has made it easier for people to get started without having to incur a lot of capital maybe to start moving on with your business life. So this is something I have seen and I've seen people graduating from that to having their own businesses. How can people reach out to you if they want to keep this conversation going and just also find out on mataspatini training and everything else? People can reach out to me using our website we are updating certain things it's dabs.co.ke or they can email me at wisenyaga.com or maybe call us by using 0720 968 638 maybe if they are watching us from overseas they can just add the plus 254 720 968 638 and we'll be able to help them. Alright, thank you very much Pesta Ken for creating time to being with us and just talking about mataspatini and digital skills and how it is important to just also improve an opportunity to get into the job market even start our own jobs in the social media platforms and everything else that does with digital spaces. Alright, thank you so much for coming and also I'm coming up with a website called yesuboku.com I want to create the first online Christian social media platform Yesuboku.com Yesu for Jesus IESU BWOK.com If they go to yesuboku.com they'll be able to find information and even numbers how they can reach out to me we hope to launch that social media site this coming month in the month of October 2020 Yes