 All right, so we are recording. I'm going to share my screen again. Everyone, welcome to the hopefully you can let's try that again. Let's try this. Okay, now you can see my screen. Hopefully, can you see the slides. Yeah, smaller than usual. Christie. Let me try it. Yeah, there we go. All right, thank you everyone. Okay, so again, welcome to the marketing committee call happy to see all of you joining us today. You're already here so you have all this information against marketing committee call so hopefully you're in the right place and and it'll be good to connect with you all. Just a reminder that this call is being recorded so if you do not want to be recorded please stay off camera and unmute you can leverage the chat to interact with us. And then just a reminder that we do put all of the slides after the meeting in our marketing committee slides folder and we also record this meeting and upload it to YouTube. We do ask that you keep this in between members only though it's a nice member perk but we don't want it to get out further beyond that. Our next call is set for September 7 and that's coming up here in the next month so just mark calendar for that. And just a friendly reminder about our LF anti trust policy. We want to keep the lawyers out of this meeting so don't do anything that violates the anti trust and if you have questions about that there's a link in here that explains more information. All right, we've got a pretty packed agenda today for August so we'll get started here. Next up I just wanted to remind folks about our go con that's coming up here in September. If you're curious about our go project where that's at this is a great opportunity to connect with the programming committee there as well as all of the great community work that's going into our go. They are offering, you know, right of registration in person in Mountain View or you can attend the event for free virtually which is a great option especially for folks who may not be able to travel. And then we just pulled some sessions that you don't want to miss for this, this event. There's a lot of great content that's happening here and just want to make sure that everyone is aware. There are also some day zero workshops that you can add to your registration and if you're curious about those, there's information here in the slide but hopefully to see some folks there for our go con Mountain View. Also a friendly reminder to take the cloud native survey if you haven't taken that already. This is in partnership with LF research this year this is our annual cloud native survey surveys the community about their use of Kubernetes as well as all the other projects and the cloud native ecosystem at large. This year we offered the survey in English Chinese and Japanese so would love your help sharing this with your, your company and you went in your community that you want to share this with. We did extend the deadline to August fourth so you've got one more day to get your survey in and as a thank you to you for participating you do get a 25% off coupon to use on any Linux foundation training. So it's a really awesome opportunity and that ends on August fourth. I also wanted to let everyone know that we have a marketing committee survey specific for the marketing members happening that opens today. This survey is going to ask you about the marketing opportunities that you may or may not have taken advantage of as well as you can ask you questions about participation at cube con. It's a really short survey we really tried to keep it brief this time and then we will survey again at the end of the year this is really just have kind of a benchmark so that we can compare results at the end of the year. I will also be going over the results for this in our next marketing committee meeting so be sure to take this. And then also as a thank you to you for taking the survey it is anonymous but if you would like to be entered in a raffle to get a bonus live stream online program or a gift card to the CNCS swag store. We would love for you to enter that there's an opportunity to add your information at the end of the survey when you take it. Oh, perfect. Thanks Jim. You got it. Awesome. Also we have a lot of CNCS co located events happening at cube con North America. I think we're up to 15 this year which is a fantastic there are CFP opportunities, as well as sponsorship opportunities in here they close off on August 12 so if you are interested in sponsoring any of these events are getting involved. I highly recommend checking out this list there's also information in the events section of the deck that will go over all of these events in more detail, if you're interested. And yeah we have some exciting updates on the KCD program, Katie are you on I'll pass it over to you. Yeah, hi everyone. We have some exciting new features coming out on Bobby, that we recently released a global language selection. This is for all of them pages, and they'll soon be tying that into emails and new letters. So, very exciting release for them. And then an upcoming release feature is that chapter analytics will be ready by mid August. This means that everything I can pull from an admin size now a chapter can pull on their own, which is really great for anyone who's hosting a KCD, they can get insights into their chapter their membership and chapter growth. They can see how all their attendees are, you know, that to be within the chapter, and then discover ways to engage with chapters. So this is huge. I won't have to pull the data you'll be able to pull that on your own. Awesome Katie that's great and I know you're going to be giving us more of an update on KCD is later done in the deck but just wanted to highlight these exciting features for folks and getting at the call. Awesome, we'll move on to the next slide. All right, and I'll pass it over to Carla or marketing committee chair. Hey Carla. Hello, hello, hello everybody. So this is the monthly reminder that I do run office hours, and they are slightly later next week so they're starting on 9am Pacific time. So please feel free to drop in and have a chat with me in the latest just to give you some examples and inspiration for the next sessions I've been talking a lot with members of this committee about actually the Kubernetes community programs. We were brainstorming ideas and I know that now that with these exciting updates we have much more to look forward to so we can think about ways to make the most of these initiatives together so feel free to jump on a call and have a chat about Kubernetes or any of other initiatives like your live programs or to come in North America, whatever you would like to discuss. I'm always happy to chat. Awesome. And this is a great opportunity, especially if you're new to just connect with Carla she's got a lot of great experience, also really well known in the community. Like she said questions about online programs or any of the opportunities that we're going to chat through today. Of course the NCF staff is always here to help you as well but sometimes it helps to have kind of someone in the member role, helping you talk through that so thanks Carla. All right I'll pause for just any questions before we move to our next section of the committee deck. Any questions on anything. All right. Now we're going to go ahead and jump into membership. So welcome to our new silver members great to see you all and we've also got some new nonprofit members if you are new to this call we're so happy you're here. You can find a slide at the end of the deck as well, all dedicated to member resources so if you have any questions around any of the things that we're going to talk through today happy to give you more info on that. I also wanted to just update you all on our member acquisition slide. I don't think, well we haven't seen a lot of activity this summer but no worries if there is something that we've missed on here for free to let us know and we'll update the slide but we do like to track the movement across the clone of ecosystem. All right and it's time for a PR AR update I'll pass it over to Jesse, Jesse. Hi everyone we had a couple great announcements actually this month. The first one being silly how much announced version 1.12, which got a bunch of really great coverage here. Yeah all these actually really pretty good articles, worth reading. And then we had two, two new projects moved to the incubator, kept in in Kyver now so that's also very exciting we're just, there's so many so many projects the incubator now. It's pretty great. Yeah, so we got some some good interest on that. And I don't know if Carl is on Carl or Trisha. Hey Carl, fabulous. Yeah, I'll let you know about. Yeah, cool. Thanks Jesse, I'll dive in some AR stuff for everyone. And as you don't know me I'm Carl right. I work with Trisha Cooper on the analyst relations program. It's that time of year again gardeners doing their hype cycles. Those are publishing. When we pulled this data there's about 53 of them. We're expecting about 100 and total, usually roughly around there. The aspects of CNCF ecosystem are being mentioned in a large portion of them and we're seeing the trends are matching what we support out in the analyst report. Last month if you weren't able to read that some of those are there with the analyst report showing a lot of focus on observability and cloud native security, and we're also seeing that here as well with open telemetry getting up to 7.5% of total hype cycles, which for context it's usually a pretty big deal if you get mentioned in a single one. So, the fact that companies are getting mentioned and projects are getting mentioned and a lot of them is just fantastic. If you want to switch to the next slide for me. Cool, thanks. If your guys this company are your, your company is doing some work in the infrastructure automation space. And you've not received an invite for the to participate in the upcoming Forster vendor landscape. I would strongly encourage you to reach out to Jack McPhee or faith born and see if you can get included in that research stated a blog post about it where they're asking for people to reach out. The emails are in these slides so just check with your analyst relations department and then shoot them an email if you if you're in that space and haven't gotten an email yet. I also wanted to highlight some other great research coming out of Forster, including a webinar that highlights how cloud native solutions are being used in the world of commerce. And that's just a great, a great place to see some other use cases and so on and so forth in the space. And one more slide on analyst relations. Cool. Thank you so much. Finally, I wanted to highlight some research coming out of Red Monk. Kate Holterhoff has been doing like a whole, a whole research agenda is on around marketing to the DevOps community. And her research is actually open to the public. I'm looking to do some light reading on the weekends about your peers and what they've been up to some of their techniques they're using with marketing towards the DevOps community. Definitely would encourage you to take a look. And then last but not least, IDC has been on a roll. They've been publishing a ton of market forecasts and just some broader, more economic reports. So if that interests you, you can definitely hop in and look at those, but you do need a subscription again for all stuff that's behind those research paywalls. So for analyst relations, I will see you guys next month. Cool. And then this is just what we share monthly just a quick overview of some of the key trends that we're seeing in CNCS coverage so we really actually very often the same. Storage is up there a little bit this month. All the other ones pretty much the same. And then this is just an overview of, there's actually two different slides on the incubating projects. Just to give a quick, yeah, a little overview of, I mean graduated sorry graduated and then two incubating projects. I'll give you an overview of kind of where we know which which projects are getting coverage, obviously, Cillium from the announcement this last month. So, yeah, something to look into. Awesome. I'm going to just move my cat off the desk here for just a second. Any questions for the PR AR team before we move on to content marketing. I'm excited to read the analyst session on marketing just really curious what what the findings are there. All right, well I'll go ahead and take care of content marketing here. Great. So Libby is out on vacation today but just an overview of our online programs for July we had for live streams three on demand webinars, and one live webinar and still views are continuing to go up great to see that. And if you haven't leveraged your online programs for the quarter there still are some slots available here in August and September highly recommend checking out the Calendly link. And as always if you have any questions or maybe just want to see what else what other folks are submitting and you're welcome to reach out to the online programs alias or you can check out our YouTube channel which has all of the content as well. Again, some information on Q weekly are weekly Kubernetes and cloud native newsletter, continuing to kind of hobble along here usually the summer months are a little quieter for this newsletter but again, a really great opportunity to submit your own content here as long as it fits into the vendor neutral space, we'd love to give it a shout out. And with that I will pass it over to Charlie you want to talk about humans of cloud native Charlie. Hey folks. So as you might have heard we've got the keys of cloud native program up and running and I have been speaking to the most amazing individuals in the ecosystem they have just done the most fantastic contributions and basically calling to all of you if you know of anyone in team cloud native who you think would be a fantastic person to profile someone who can inspire people to start contributing or elevate their career. Please do let me know we've got a dedicated email address so you can reach out to humans at cncf.io because yeah actively looking for some more wonderful people to feature. Awesome Charlie I'm just answering a question in the chat bill thanks for your question about Q weekly. And we have seen, you know as the summer months have gone on we have seen a little bit of a decrease there. We can do a little bit more digging though and we'll get to you on some deeper analytics there. All right and I'll go to the next one. All right Charlie you want to talk about any user. We had some really cracking case studies. This month from next year and they, and just a reminder that these were actually case study submitted by vendor members who wrote about what their end users were doing with cloud native projects. So if you are a vendor member you still can participate in this program you just need to make sure that it's about one of your end users. If you do take advantage of the service, it's a really easy process and you can check it out on GitHub. Bear in mind as well we have coupon cloud native on coming up so if you would like anything published before then please do get in touch as soon as possible. The blogs, fantastic readership numbers again this month, and just a reminder as well that you can click on this link on the right hand side at any time, and you can have a look at the blog traffic for yourself. And this link also works for the case studies so if you have any internal reporting you want to do, or you're just keen to see what's happening on the blog go and check out those analytics. Awesome thanks Charlie. Any questions for Charlie on any of these programs before we move on to the next. Next section. All right with that we are at events. Katie I'll pass it back to you you want to talk through the Kubernetes community days slide. Yeah, of course. So, keep your netting community days we have some upcoming events we have Casey Taiwan Casey Malaysia Casey Sri Lanka and Casey Pakistan has postponed their event to September. Some upcoming CFP so if you're in the area for any of these upcoming PCBs. That's, you know, Sri Lanka, Munich, UK, Italy, Spain, Indonesia, Nordic or Netherlands. We encourage you to apply and be part of their community day. And then we're hosting a monthly organizer working group. This upcoming one is August 16 at 7am Pacific 4pm Central European Standard Time. The topic this month will be how to carry a diverse speaker lineup. So we encourage anyone who's interested in being part of the CDs or hosting a KCD in the future to join that organizer working group learn from each other, learn about best practices. You can learn more about CDs on the project board or you can email us at kcds at cncf.io. I'll take this one. Oh, go ahead. No, go ahead. Thanks. Yeah, these are upcoming third party events will be at will be at OSS EL, the EU. If you're in the marketing slack channel beyond the lookout for a call for booth volunteers we'd love to have members staff or boots. So if you're at any of those events and you're wanting to be part of our booth, we encourage you to join us. So beyond the lookout for call for volunteers coming out soon. Awesome. Katie, do you know if the next event is coming up? Awesome. So as you all know, we have a Detroit coming up. Keep calm North America here in October. So if you're at any of those events and you're wanting to be part of our booth, we encourage you to join us. So beyond the lookout for call for volunteers coming out soon. Awesome. Katie, do you know if the next is going to be on or do you want me to just run through these events slides? So the next event is coming up. Keep calm North America here in October. A reminder that the standard registration deadline is August 10th. So you'll get some savings when you register before that deadline. Sorry cat again. Of course. And then when we go, oh gosh, hold on, let me go back a few slides here. There we go. So we'll be starting the schedule today. That'll come out at 9am Pacific. So beyond the lookout for that and sponsorship sales have closed for the event. Want to give a shout out to our sponsors, especially our diamond sponsors, AWS, Cisco, Intel, Casting by Veeam, Prisma Cloud by Palo Alto Networks and VMware. But again, thank you to all of our sponsors. We really couldn't put on this event without you. We really appreciate you. There's also a slide in here about project benefits and engagements. Katie, maybe you want to talk to about this one. Yeah, of course. As you know, we really like to highlight our projects at Cubecons and we really encourage projects to be involved to talk to attendees to get, you know, additional contributors and really build your communities around that project. And there's a few different ways that projects are even tags and sigs can engage with the community. You can host a virtual off project office hour if you're not able to make it in person. And that's about an hour long session where you can talk to attendees and answer their questions or tell them a little bit more about your project. And in-person kiosk is always a great way to talk a little bit more about your project and cool things that you're doing, your roadmap, answer questions. And in-person project meeting is for the maintainers of the project. So if you would like to get all your maintainers together and sit down and pass out a few things, this is a great way we have a meeting room set aside for you. Thank you to take advantage of it. And then of course PR support. So if you have anything coming out in the future leading up to QCon around QCon, that's going to be announced. Let us know. I know PR would love to highlight it. The deadline to take advantage of those benefits are is Friday, August 12th. If you have any additional questions, please contact Tim Masiano. She'd be happy to talk to you about it. Great. Thanks, Katie. I'm going to pause just for a second. Any questions about either this project benefits or anything QCon North America related? We have a couple other co-located slides, but I just want to take a pause for a second. Okay, I'll go ahead and move on to the next slide. All right. So as promised, we've got our co-located event slides here. As I mentioned, there's information on the date, how to add this to your registration, as well as CFP dates and things like that, deadlines for registration, or sorry, pricing for registration, changing and all that. We've got Backstage Con coming out. That's a new one. Exciting. Cloud Native Security Con, very popular. Cloud Native Wasm Day, K-Native Con, Kubernetes Batch and HPC Day, Cloud Native EBPF Day, Envoy Con, Cloud Native Telco Day, Open Observability Day, DevOps Con, Kubernetes AI Day, Kubernetes on Edge Day, Prometheus Day, Service Mesh Con. That one always trips me up. And then we've also got SigStore Con, which is really exciting as well. Again, you can find all of the information in here. I won't bore you by reading all of the details, but hopefully you'll add a co-located event to your registration and dive into these different projects and things happening in the ecosystem. And then just to go through a few slides here in our appendix. As I mentioned at the top of the call, we do have, you know, our slides folder where YouTube recording, it does take us about 24 hours to get the YouTube recording up, but that's where you can find those. There's also some event calendars and CFP calendars in here that you're welcome to add things to. And then here's the member resources slide. So as mentioned, if you are new, this is a great opportunity to check out our member welcome deck, how to get involved with the different TOCs and updates there. Just a really great place for any resources that you may have. And then just a shout out if you are curious about how to put some of these programs into practice. Bill, formerly here at CNCF and now at Isovalence and Charlie did some great sessions last year about that you're welcome to watch those at your own leisure. And then just in the back here, there are some. Oh, sorry, did somebody say something? Chris, this is Jim. I guess, maybe kind of a crazy question, but I counted 15 co-located events. And I think you added more and you talked earlier about, it was a backstage or what wasn't I never even heard of. Is there some limit to number of co-located events? Like is there a point of diminishing returns or is it not? We'll just keep adding what does people want to have some and vendors and companies want to host their own. If you guys ever looked at that or sort of ponder that because I'm looking at the choices that I'm like, well, I'd like to be at three of those at the same time. And of course, that's not possible. Yeah, Katie, do you have any context on that? I know it's something that you all have thought about, I'm sure. I just want to make sure I understand your question, Jim. Are you asking if there's a limit on how many we add to our schedule or is it there's a limit to how many you add to your schedule? I mean, so you have 15, I assume they're all Monday events. I haven't looked at the calendar, but I assume it's Monday like it usually is. Could you have 20? Okay, Monday, Tuesday. And then I don't know anything about Argo, so I'm ignorant there, but I see ArgoCon as sort of its own standalone event. You know, is there an argument to say, hey, we're going to do a whole separate week that's just going to be, you know, CNCF related events, but you know, to create more space across three or four days. I mean, it seems to me you can almost do that, right? And just curious if you've ever had that conversation or no, we're just Monday, Tuesday events, we'll just keep stacking them up as folks want to host them and we'll see what happens. Well, there is a limit on how many we can do. Of course, it's all space limited. You can't take on a bunch of different events. We also want to make sure that we're providing the best service to all of our events and to the community. So there is a limit, which is, yes, to your question, we're not going to stack them up to 25 if we don't have the space and we can't, you know, have the resources to support them properly. And of course, we do encourage all of our projects and all of our community members to come forward to host an event. We do want to be able to educate the larger community about, you know, different things are happening. And co located events do a really great job of that because they can get more specific to a certain area. I understand what you're saying. There's a lot going on those first two days that you'd love to see, you know, attend three or four different ones of them. We do record all of the co located events that are CNCF hosted and I want to clarify that CNCF posted co located events. And those are all posted on our CNCF YouTube channel within 24 hours of the event concluding. So if you were wanting to learn more about backstage con but you're going to say wasm day, and they're happening on the same day you can check out all their recordings on Tuesday about backstage con. And of course, we encourage you to take advantage of going to the sessions live and finding a way to make your schedule work where you can go to both. I know that seems really hard but there's a lot of great benefit to being there in person of course you're going to be able to talk to the community and networking and getting your questions answered live. So that's kind of where the benefit comes from. I just had in person. Okay. Yes, I'm sure. For the future. Yes, I'm sure that there will be a look at depending on how many requests we get across the community to house a singular day whether it's our go con or backstage fun of having like a week of just, you know, this project specific events. And at this time that's not kind of the focus the focus is, you know, having those events a couple days before and then having the primary conference, but we're always open to revisiting and taking a look at what's available with the community and what the community wants. Okay, just two other. All right, go ahead. Sorry, just a quick comment. This is Henry. So, being part of the our go con committee last year and this year. So, so we will never part of the, the day zero events so we, we have right off the bat. I decided from the private side, do you want to do a standalone event. Just because of the reasons you mentioned that we, there's already get ups con is already cube con and all of this other than so to be figured from from a participation standpoint content that it was better to front of this separate separate event. Yeah, that's my perspective, Henry. The other thing. So I think there also are vendor sponsored slash paid for CNCF zero day co located events that you don't have listed right usually like red hat does one of the gammas on some other folks right. Yeah. Do you have a list of those that can you share that next. Yeah, just to see right so you know 15 of these plus X number of other ones equals even more. Maybe you can add that in for next next month's meeting. And last thing maybe a suggestion. So I know, you know, each one of these co low events has got its own $379 early registration fee might be really interesting. You can register for a specific one right so if I wanted to go to attend cloud native con and Istio con for example I'd have to go pay for two of them might be really interested if you'd say look, just go register for co located events. Maybe a click which ones you want to attend and for your single fee, you can bounce back and forth between different ones as an attendee that would really give me a much richer experience to pick different things, especially if there was a great session and that you know, I avoid con and another awesome session that for me to stay or something versus having to say well I can't afford to sign up for both so can I sneak into the room. Something for the committee to think about I guess. We can absolutely add a slide about the sponsor hosted events that will be taking place at coupon I think a few of them were finalizing their contracts that's why we don't have it in the slides right now. But absolutely can add them for the next marketing community call, and we'll take in consideration your suggestions and talk about it for 2023. Thanks. And then I saw the question for more about you know what are expected numbers for co located events like what's the expected attendees numbers. Is that across all co located events that you're asking or single or co like located events, each each co located event depending on the tier that they have. Typically we see about a third of our expected attendees coming to co located events so you know we're expecting 8000 plus attendees in person. So we're expecting that we'll see a third attending our co located events. Yeah, that I mean the average it depends on the interest within the certain event so I would say, depending on the on the project it could be anywhere from 100 to 150 up to 300 depending on the room size. I know security con brings it feels quite a bit of interest, and they always have large numbers so I can't give you an average across all of them, because it just kind of depends on, you know what the interest is behind the community. I just want to bring up a good question in the chat that I have contemplated this having speakers who are doing co located events on day zero or day one, depending on how you, whether it's the 24th or 25th of October, but they're not interested in attending all of them. There was a way we could get passes, just for those days for those speakers who are able or planning on attending coupon that would be very helpful for co located events. We didn't have to buy them full passes just day zero passes. Hi, I have Vanessa in the room with me right now we're at a training together so she's just reading the question and let me take my headphones off so she can answer it on. Can you hear me okay. Yeah, so we do have the requirement for day zero speaker if you're a CNPF for anybody actually if you're participating in a day zero event that you're required to purchase the ticket for cube con. If they sponsor hosted a located event they are is a pass included for the sponsor company to give that to a speaker if they need it or they can purchase additional passes with the discount for their speakers for the CNPF hosted ones. We do have a scholarship program, and we encourage people to apply for that if they, if they need assistance there for the cube con portion. I think the real question is, and correct me if I'm wrong here to whoever asked it, if your speaker at the core CNC event you get a free pass if your speaker to zero day event you don't. Yep. So can that be changed as your day events get a pass what I'm here for you is no, go chase down a sponsor of the events and see if they'll give you every pass. It seems like you're putting the onus on folks who already, you know, stepped up to submit a talk or a colo event and our speaker at it. Yeah, I understand that and we, we do work with speakers on, you know, on a case by case basis as well and again I'm. It's a distinction between a CNPF hosted and sponsor hosted events, some sponsor hosted events. You know they don't even take place on site and so there's, you know that difference as well. Yeah, this is just on CNCS colo events, not the sponsored ones or non sponsored ones or whatever just ones that are part of the conference that we're showing on the prior slides. Let us, I hear everybody's, you know, concern here so let us regroup and and we'll come back let us regroup with person Priyanka and we can come back to you. Thanks. Right. Thanks Vanessa and Katie. Yeah, we'll definitely regroup and get back to folks. Any other questions before we wrap the call here. I have one about the. Sorry. Oh, thank you. I was wondering about the volunteer option for the Dublin booth. How do we sign up for that? I would be very interested in doing it. Yeah, so I'm, you'll be getting will put this in the marketing committee channel, as well as we'll send an email to the marketing committee alias and basically what we'll ask it'll come from Katie and her team of, you know, if you can commit to working the booth and I'm sure there will be a calendar link, but just be on the lookout for the slack and the email alerts and then Katie and team will work with you from there. Okay, thank you. Yeah. Christie is Gary quick question for you did I hear things are flying across my desk fast and furious this morning. Did I hear you. Okay, Troy, did I hear you're currently anticipating 8,000 on site. I was going to say Katie would know. Okay, that's what we have posted everywhere that we're expecting 8,000 plus attendees in person and 13,000 plus attendees, virtually. Perfect. Thank you. I'm sure that'll change up and down at some point but it helps for the time being. Thanks. Thanks, Gary. I think you can always go to Tina crowd at any point after for you know updated first. Yeah, and I know you guys will do it monthly on the calls you know when we do this we got we have two more calls before the show so that's the one reassuring thought that I have right now is we're still 84 days away and I still have time to get this thing together. I know it's, it's really approaching fast we're just talking about that the other day it's like we're in full full full prep mode over here. Awesome schedule schedule announces nine this morning. Yep, yep, almost there. All right, thank you. Any other questions otherwise happy to give folks some time back to their days. Right well I'm going to go ahead and stop the screen. Stop the recording.