 This lecture entails the major concepts of modern advertisement methods. Once the stage has been set for the psychotherapeutic intervention, it is very important and pertinent that we have to advertise that all the setting. One of the very important way of advertisement is these days called websites. As you all know that websites are available in many colors, in many domains, in many materials, sometimes they are very simple and they are very easy to navigate. They have kind of free content available and it's enough that you can just write on those websites which are available and you can convey your message. However, at times they are not that simple or probably they could be of a complex level, in which you have to hire a web master content specifically for your website and you can only give that material which is required. Websites ranging from those offering plain looking, simple referral information and links to reputable sources to those with sound and animated graphics and of course with the complexity of those websites their charges may also vary. Now here comes another scene that when if a mental health professional maintains a website for marketing purposes there is an ethical application to keep it truthful and current with respect to the following. Number one is the service that whatever the service they are providing they need to give the clear and enough material about that service being provided. Then the fees whatever they are charging there should be no hidden amount, other relevant data of interest or to potential consumer. For instance who could access those mental health services the website should clearly entails that who could be the potential individuals who can get benefit out of those services. Advertise meant on social and other electronic media. Social networking sites for example if you talk about LinkedIn as you all know that these days LinkedIn is a very popular social site and when we access LinkedIn we can see that there are different kind of information and details being available about a pertinent person and after looking at that sometimes we get very impressed that there is such a heavy LinkedIn profile and this person has been involved in so many things and his skillset or expertise this is being something which is endorsed by many relevant people so we get impressed looking at that profile. When we talk about mental health professionals if they maintain a website profile on LinkedIn this is very much ethical for them that they only claim the same things in that LinkedIn material that they are experts. They are not allowed to exhibit anything which is not the part of their expertise for example if they are a certain trauma expert then they will only give relevant information or if they are providing counseling in a specific thing like postpartum depression that they are an expert in counseling then they will only advertise it. I mean they can't present themselves as being you know that they are mastering in all kind of things and their material is unethically uploaded. First thing to advertise online is the realization that what is being advertised is visible to everyone. Now there is another thing that whenever content is uploaded on social media then it is very important to ensure that all the users of that content are available because some content is like that which we can restrict and that is not being visible to everyone. So first thing is the visibility. If one chooses to utilize such sites for the marketing purposes of course this is the right that any psychotherapist can access their information for marketing or business purposes so that more people can see it and see it. There are a few important things to be considered. So what are those constraints which need to be mindful of? Maintaining professional decorum. Like websites can have a lot of different kinds of ads and different kinds of material that can be advertised but a professional mental health professional website that should be a different one. That should be professionally decoded. Right? Then an awareness of who has access to what information. So that could be providing a kind of an emotional harm to many of the users. Then avoiding blurring boundaries with clients for special challenges. Then buying publicity. Attracting publicity from media outlets serves many needs ranging from a personal desire of acknowledgement of course to a practical way to acquire clientage. Sometimes you just maintain a website because you wanted to portray that that professionally you are doing an active and excellent job and you are you also want to be acknowledged to the population who is going to see that what is being going on in the community. But it is considered unethical to compensate the media or its personal in exchange for the publicity that viewers would assume it's news rather than advertisement. Like this is very important to be mindful that we cannot influence the media in any way as a mental health professional. One cannot engage or one cannot buy the media for their publicity. So there are these pros and cons which one need to be very mindful when producing their information on websites on LinkedIn on any other social media sites.