IrFaan Lalani Success Story





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Uploaded on Feb 3, 2016

Scott: Thanks for getting on this call with us to discuss your experience with Alex and Creative Commons. Could you tell us a little about yourself?

IrFaan: Sure, my name is IrFaan Lalani and I am the CEO and cofounder of Vibe Restaurants. We own and operate 60 Little Caesar's Restaurants in 8 states. We also developed the brand, Which Wich. We found out that we needed to redesign more than just our logo, and we decided that Alex was the right man for the job.

Scott: Awesome. Can you tell us what else Alex and his team have worked on for you?

IrFaan: They've done a comprehensive branding project for Vibe. From our website to our business cards, from our leadership to our store managers, they have gone through and redesigned everything. They even designed a new company-wide email signature that everyone uses.

Scott: What was the best part about working with the Creative Complex?

IrFaan: Their ability to think outside the box was what set them apart. We get compliments from other people in the industry, and we're constantly getting positive feedback about our website.

Scott: What is one time when Alex or his team went above and beyond your expectations?

IrFaan: When we were building the website, I wanted to use some stock photos that we had shot previously, but Alex insisted that we get really professional photographs that could capture people's attention. Alex even spoke with some photographers that we were going to work with so he could make sure they would accurately portray our brand and what we were working towards.

Scott: Lastly, what would you tell someone who is on the fence about working with Alex and his team?

IrFaan: I would tell anybody that the Creative Complex has a great grasp of what it takes to be unique in the market. They have a handle on all of what it takes to create a new branding message. They integrated the branding message into our website, into our email signature, and even into our business cards. It really makes an impact when it's done this way, and I know they work this hard for everyone that they choose to work with.


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