 Ladies and gentlemen, please welcome to the party of the UNC, John... To his general session. I hope you had an absolutely tremendous day yesterday and day one, but for those of you who maybe had one too many pinnacle artists last night, let's just recap the highlights from yesterday. Joining us today, we need to do to complete the expectation of the information generation. It's my pleasure to introduce the CEO of VCD. So if you're an IT practitioner, the number one problem you're dealing with is primarily, how do you deliver this next generation IT infrastructure while handling the tremendous amount of complexity? Nicknamed The Beast. So last year, this audience, we raised over $300,000. It can just be charging water. Amazing. It is incredible to bring clean water to the 6,000 people in the industry. 6,000 people in the industry. Today is Federation Day and it is going to be a fun session I can guarantee you. So kicking us off in just a few moments is going to be Joe Tucci. He's going to be walking through today's primary keynote. He's also going to be joined by a number of other members of the EMC family or EMC Federation of companies. We have Paul Moritz joining us from Pivotal. We have Pat Gelsinger joining us from VMware. We also have two special guests, two Federation customers, Dirk Gruger from BMW and Deb Gelsmondo from NBCUniversal and a very special guest at the end here, John McGinnis, motorcycle racing champion and legend. Also kicking off today is the Global Partner Summit. So for 130 onwards today, if you're a partner, then please join us in the Global Partner Summit and Palazzo E. We also have Gels Humble joining us at 3 o'clock in Venetian F. Many of you will know Gels as vice president of Chef. He's going to be leading our guru session around continuous delivery and the lean enterprise. And then in the village there is a ton of stuff going on. If you haven't explored this area, go check it out. As you can see yesterday, I had a blast here. Two things to remember that's happening in the village today. A 4 o'clock is happy hour and then at 5.15 is the concert in the Commons. You've got to go check these guys out. They're really, really great. The other thing you may do, obviously you see the presentation here. The other thing that we're doing is we're also broadcasting live from all over the place on Periscope. If you haven't checked out Periscope, it's really probably going to fundamentally change the landscape of the media industry to go check that out. But with that, I would like you to give a huge round of applause to Joe Tucci to kick us off for Federation Day. How was day one? Do you have a good time? Oh, terrific. As Jonathan said, today they've designated as Federation Day. And since we have this great live band, as opposed to a dead one, I guess, behind us, maybe you can, Tom, maybe you can do some Federation music. You're the bad guys. The Federation in this movie, am I right? They were the bad guys. So don't go away mad, but please just go away. Thank you. Not towards me. So, Tom, can we try again some good Federation music? The good guys? Probably all saw them. They did a great job on America's Got Talent. I think it was in 2011. And of course, the stormtroopers were volunteers from youth. So those are actually people who attended EMC World and volunteered to do that, oddly enough. But again, today it is my pleasure to present what we're trying to get done strategically in the EMC Federation or family of companies. And you'll hear, my job's kind of light today. I'm going to kind of brush over, and then you'll hear the experts. You heard David Goulden yesterday who runs EMC II, and you'll hear from Paul Moritz and Pat Gelsinger today, right after my presentation. And again, you'll get a good feel of what we're doing. But let me step back a second and just really welcome you to EMC World. This is the 15th time I've had the pleasure to be on stage at what's now called the EMC World. The first one back in 2001 was called Wizards Conference. How many of you were there in 2001? Probably not a lot, right? A few hands. And then we called the Tech Connect in 2002 and then we went to the name EMC World. But we kept our roots the same. This was run by our technical community, but a technical community of our customers. And it makes this conference different and unique, and we're going to stay close to our roots. So welcome and thank you all for being with us. We really, really do appreciate that, whether you're a customer or whether you're a partner. We just value everything you do for us and with us. So thank you so much. There's an old Chinese proverb. There's a kind of debate of whether it's a curse or a proverb. But according to Google, it is a proverb and a greeting. So let me give you a greeting. And a greeting is, may you live in interesting times. I can cut that really short because I can say, without a doubt, congratulations you do. You are living in very interesting times. And from an IT perspective, maybe even more so, I'd say you're living in unprecedented times. And what's really happening here is we're entering a new digital era. In my own personal opinion, this would be the biggest shift for every business across the world since the Industrial Revolution. And this could even be bigger than the Industrial Revolution. And as you see here depicted, you have this huge wave, this digital era wave crashing down on business as usual. Now, as all things that are disruptive, there's a side to this wave that's opportunistic, and the opportunistic side is far bigger, far bigger than a disruptive wave. So within your companies, you're going to have to decide, are you going to get hit by the disruptive side of the wave, or are you going to ride the opportunistic side of the wave? And that's what we're focused on here in the EMC family of companies. How can we make sure we ride the opportunistic side of the wave, and how can we make sure that we help you more importantly? How do we make sure we help you in your company, in your business, in your enterprise ride the opportunistic side of this wave? Now, what's in this wave, and it's really IT-led, smart mobile devices for basis telemetry. You heard in David Goulden's slide yesterday, there'll be 30 million connected devices to the internet by the end of this decade. These are creating huge data sets, unprecedented amount of data. We are measuring data in zettabytes now. They're massive on-demand compute and storage available. That's affordable, and it's incredibly agile to use. So these are the things that are forming these changes. And of course, what you as a business want to do is you don't want to get Google to death like Google did to the advertising pages inside your local newspaper. Remember when your local newspaper used to be this thick? Now it's this thick? They got Google to death. You don't want to get Amazon to death as what they did to some of the book companies. And you can go on and on. Uber is changing the whole Liberty industry. You can see that Tesla is forming a new way to make it sell cars. You'll see BMW and other great companies responding to this. And again, they need to get on their own and build their own digital agenda. So business imperative number one for all your companies is you've got to go on the offense and become digital. Build a digital agenda. Now when you do this, you've got to rediscover software and you've got to rediscover the art of writing software. And these new digital apps are fundamentally different. Yes, they're all written from mobile devices first and foremost. But each app has about a thousand times more users than apps in Platform 2 era. Each user has about a thousand times more data. So yes, that's a thousand times a thousand. This is a million times fold impact. So that's just chosen how pervasive and how unbelievably opportunistic and disruptive this wave could be, will be. But again, you've got to be realists. And we know there are thousands of very well-functioning legacy data centers out there. And there are millions of existing applications that run in those data centers. And those applications at data centers cost billions to build and deploy. And of course, they are generating trillions of dollars of revenues for your companies. In fact, without these systems, no company would be able to run today. Almost virtually true, right? So imperative number two is you must transform IT, your existing IT. You must lower the cost to pay for this new digital agenda. And of course, that means how do you move your existing apps? How do you move to a different kind of infrastructure? And you've got to dramatically, you don't want to just do that at increased cost. You want to improve efficiency. You want to improve agility. And you want to introduce innovation. For instance, you want to make sure that all your legacy apps work with mobile devices. So this is business imperative number two. And of course, the way to do this is to move to a cloud technology. In your data center, called the private cloud, in a data center that's managed for you by us or one of our partners, managed private or of course a public cloud. And again, you can run it yourself. We can run it for you and we can do that in partnership with our great ecosystem of partners out there to help you do this at any stage here. And we call this a hybrid crowd approach. This is the best way to get ready for platform one and get ready for platform three in a new era and basically run this new 2.5 transition apps moving your existing apps to a cloud. So business imperative number three is the bad guys are out there. And the more things have become digital, the more surface area they have for attacks. So we need to do it. Priority number three for all of you is to make sure we have a laser focus on cybersecurity. And here, we're kind of marrying what we're doing to basically say we got to catch the bad guys in the act before this information gets stolen. And of course, we want to do intelligence-driven security analytics to understand what's happening now, change the course of action and create a lot more security. Of course, this takes investment too. So what we've done, and you'll hear it today, you heard the first part from David, you'll hear now from Paul and then Pat. And this is how we set up our Federation of Companies to attack those three business priorities. Help you build a digital agenda. Help you lower your costs and move to a cloud. Help you move to mobile. Help you make sure that you protect yourself from the evil doers out there in the cyber world. And you'll hear it. Rather than me repeat each of these missions, you'll see how we're focused. So these things snap together like business, like building blocks, very good, like LEGOs. We're strategically aligned, but each one of these companies is very focused on a discrete mission. So we get the speed and agility of a smaller company inside a bigger company to help you with those three imperatives that you're going to have before you would out of doubt. Now to do this is not for the faint of the heart. And as we do this, we got to make sure that we have a one core philosophy that permeates. As you move to these new topologies, these new apps, you certainly want choice and you don't want to get locked in. So part of our pledge, and you'll hear it loud today, you heard it from David, you'll hear it from Pat, you'll hear it from Paul, is to give you choice and not lock you in. And of course to do this is expensive and needs scale. Well I'll give you a little bit of a few dimensions of our scale. As you heard, we have about 70,000 people in EMC family of companies. We have 21,000 in the go to market, sales, pre-sales to help you make sure that we present the product services we have that are available to help you in your business. We have 16,000 plus engineers and developers innovating and writing software and hardware and developing hardware. We have 22,000 people in our services and consulting organization. And of course that's way insufficient. We have a broad and deep partner ecosystem. We have partners that help us distribute, technology partners, service partners and consulting partners. So when you put that together this has a multiple explosion effect on a number of people we can bring to bear to help you in your mission. Of course we have a deep, deep stable of IP and intellectual property and patents and I could go on and on. It's sufficient cash and again this is not an inexpensive thing to do. And to make sure we fuel it we have a big technology company at heart and hence the Wizards Consent Technology Connect now EMC World. We're a technology company. As David said we're a people company in the technology business with our heart and soul is around those people developing innovative technology. We invest 12% of revenues on research and development. We take another 8% off the balance sheet and acquire innovative technology companies. So we've taken over 20% of revenues to invest it back to make sure we give you the innovation you need and solutions you need to power your business. Now of course last year and again this year if you add those two together at our sides that's more than $5 billion of investment. So we're putting our money where our mouth is so to speak. We're backing our vision our strategy, our federation of companies with sufficient cash and investment to make sure that we give you the tools you need to be successful in your mission in your companies. I just give you just step back and over the last two years, two and a half years these are six companies that we've either bought or invested in heavily, NSX for software defined networking, AirWatch for mobile device security management Pivotal and you'll hear from Paul second but Pivotal is basically a way to write your new generation of apps deal with big data deal with the cloud. We've got a set of software defined storage assets we've been investing in you've heard about Stream.io yesterday and you heard about DSSD yesterday and you'll hear more about it through the show. So just to give you a little color those six investment areas cost us $6 billion off the balance sheet cash to buy companies to invest to make sure we're in those new areas $6 billion. Last year those products did about $1 billion in revenue for us and basically we're putting so much investment they cost us negative high teens per share in our EPS calculations. This year those set of products will do $2 billion these set of products are grown slightly over 100% and again the EPS we're still going to lose money this year this time low EPS per share. So these are kind of investments that we're placing to make a difference and put power behind our vision and our mission and again it's all for you and that's why this conference is so important and the technical side of this conference is so important to make sure you understand what we're doing. We get your feedback of what we need to do better and how you can deploy it in your individual businesses to make a real difference and make sure that you ride that opportunistic side of that wave. So these are the handsome gentlemen that are the CEOs of these five companies in the Federation I use that term loosely but I'm only kidding they're very handsome and you'll hear from each of them so I'm not going down deep but I wanted to put a set of context on what we're trying to do and why we're trying to do it. So again I want to end where I started I want to thank you for being here we know there's a lot of demands on your times the fact that you come here to spend a better part of a week with us means a lot to us we have the people here that can make a difference we're not only here to present what we have we're here to listen to you and make a difference help you make a difference in your company's mission so in one of the most rewarding things that happens to me is how you feel about us and this past year you reward us with our highest customer satisfaction and net promoter scores in our history and I really want to thank you so perhaps our management team that's most here in the front will join me to applaud you our customers and our partners for helping us accomplish this team and by the way we're not satisfied with those scores we're going to keep raising our own bar to make sure we exceed not meet but exceed your expectations that you set for us so again thank you so much we have the Federation we have a special guest who I think is 167 years old a good friend of mine you want to come out and say help us say goodbye looks good for 167 doesn't he and I don't know if you noticed but Vulcans are very tall Mr. Spock yes sir can you send this crew off with any words of wisdom well in conclusion what Vulcans always say long and prosper thank you have a great EMC world I look forward to meeting every one of you thank you all right welcome back ladies and gentlemen very special guest for us today please give a huge round of applause for Dirt Ruger from BMW yes great to have you here so BMW great customer of the EMC Federation of Companies we just heard from Joe there around the transformation of the digital era so a BMW what does digitization really mean to you guys yes first of all thank you for invitation here my name is Dirt Ruger from BMW Group in Germany and I'm responsible for department called business analysis after sales and digital processes so what does it mean on the one hand we are looking for digital service for our customer which basically is based on car related or consumer related data as an example of this we have an augmented reality up for our BMW user menus which we launched this year in US for mobile so our customers can easily take a picture of controls in the interior of the car from which he wants to understand what functionality is or how it works and we think that this is a cool feature for our customers in terms of convenience so internally we use computer vision algorithm in order to detect the control and route directly to the corresponding item of the user menu and then the content of the user menu is almost simultaneously shown on the small way so just so I understand that so basically you pull your mobile phone out you just look at a component in the car you open your camera and augmented overlay and you've ultimately got all of your instructions and you use the manual for that component just through your phone that's pretty awesome if you get in touch with digital service like this with our customers we have also the possibility to learn more about how our customers what they like what they dislike what they expect from our products and services today and in future so this is one topic the other topic in our department is that we use processing of these data gives us ability to manage our business more proactively or more accurately and both of these topics we obviously use this technology from Pivot Hill and EMC big data, predictive analytics and measure learning that's very cool obviously as you're working through this digital area you're not really a technology guy you're not an IT guy you're a business guy really looking at how to engage customers in after service so when you think about moving to this digital era what are the biggest challenges that you're facing today yes I think we have some challenges to face if we talk about digital services digital integration in our car environment so of course we have to handle data privacy very carefully with respect to our customer data protection becomes more and more important since we have B-directional data from car to our backend systems and vice versa but I think the bigger challenge has to do more with synchronizing the different development cycles on the one hand we have the car development and on the other the IT development is very rapid so traditional car development is usually measured in years and the IT development is typically measured in months so that means that we have the development cycles of digital development up to 12 times faster since car development and the challenge right now is if we have to integrate digital service in late car development cycles so we have to find ways how we do this so bringing those two worlds together and the traditional car development typically takes about six years to develop a car end to end versus your kind of digital processes are taking six months and how do you really blend those two things together that's right BMW is always known as a company that's incredibly innovative it's always known as a company that's doing a lot of really cool things and we're talking about a particularly cool thing that you're working on right now around predictive maintenance from the business perspective of after sales predictive maintenance project is very important for us for several reasons so the primary goal of predictive maintenance is to detect malfunctions of car components in a very early stage so let me explain a little bit how it basically works as many of you expect or imagine we run many sensors in our car simultaneously these data in so-called fault memories with diagnostic travel codes and we have to find the right correlation patterns for the predictive analytics for all these fault memories to predict some malfunctions coming up in our cars and how they evolve and what are the consequences of that that is the story about predictive maintenance and we implement these analytics algorithms in our cars as well as on the backend systems and for the backend systems we have also the possibility to enrich these data with external data like statistic data from our car fleet and temperature and so on and for the backend infrastructure we use the pivotal components from our central IT department and it runs very well you're bringing streams of data from the cars, you're merging that with third party data and you're using it to predictively analyse when my car needs to be serviced or a component may fail that's awesome thank you for sharing that with everybody on stage BMW obviously great customer of the federation so thank you for your partnership thanks for joining us today and I'd like to now go back to the main stage Paul Moritz, thank you very much good morning great to be here with you at ENC world again I'm going to pick up on a theme that all the speakers have been emphasising which is this notion of digital transformation and yesterday David Goulden put up this slide which summarises a survey that they did of several thousand businesses around the world in terms of what are the priorities that those businesses see in terms of what's going to need to ensure their success in the future and I wanted to look at these five activities in a little more detail because they're all about how do you deliver new business value in the future how do you build a different way of relating to customers and build new business models behind those relationships and of these five boxes two of them are watt boxes they're what you actually have to deliver the box that says deliver personal experiences relate to your customers in a fundamentally different way the world is changing from a world where businesses used to spend vast amounts of money on advertising to drive customers towards them to a world where you have to build a compelling digital experience that pulls people in if you look at most of the disruptive companies that are in the world today Tesla, Uber, et cetera they don't spend a lot of money on advertising instead they focus on the experience that they deliver to those customers and they provide a compelling experience that provides useful value when you need it and that goes to the second of these walk boxes which is to operate in real time real value comes when you can catch somebody or something actually in the act of doing something and affect the outcome and that's what's going to be radically different about this generation of technology from the past in the past to a large extent we were automating existing processes automating many of the paper based processes that we had in this new era we're doing fundamentally different things in the sense of being actually able to interact with people wherever they are whatever they're doing in real time with contextual and relevant information so it's not only enough to be able to relate to your customers a different way but you have to do it in a time frame and a speed that really makes a difference and when we extend that to the fact that in the future you're not just relating to people but you're going to be relating to machines and being able to affect the behavior of those machines as they're operating this ability to deliver new digital experiences and do it in real time becomes very very important those are the things that you want to do to drive new business value the other three boxes talk about the culture that you have to have in order to do that you've got to be able to understand where this is going spot those new opportunities you've got to be able to develop and innovate in an agile way and gain the trust of your customers so when you look at what's needed to gather, put together there are certain technical things you need to do and then there are certain things you need to learn how to do in terms of how you operate as an organization the type of people you have and the culture that you build up so to digital transformation is difficult precisely because you have to speak to both the what and the how to both technology and to people and it's this understanding that has really guided us in setting up Pivotal which has been in operation for two years now and we set up Pivotal as an organization to really lean into this opportunity for digital transformation and look at what you can do when you assume that you have a modern infrastructure underneath you so in looking at Pivotal we assume that our colleagues at the Federation EMC and VMware are going to provide us a modern infrastructure substrate to operate on they're going to provide us the means to reach down there and be able to ask for essentially unlimited and extremely cost effective resources to drive these solutions that allow you to relate to people in context in real time and in keeping with the ethos of the Federation providing meaningful choice we've also architected the Pivotal solutions to not only take full advantage of the software defined infrastructure of the Enterprise Hive a Cloud coming from VMware and EMC but we've made sure that it can also run on other infrastructures out there coming from other vendors in the industry so Pivotal is really about addressing these two challenges of what and how we're going into three value propositions that we offer one of them is around how do you build a new culture how do you develop in an agile way how do you get the right people and processes that can then take advantage of an underlying architecture that can deliver the applications and the data that will power these new experiences and in addition keeping with this theme of choice we've made sure to anchor the technology that we're using firmly in major open-source initiatives so I'm going to unpack these three value propositions the people value proposition around Pivotal Labs the apps value proposition around Cloud Foundry and the data around what we call our big data suite looking first at the people side of it Pivotal Labs when we set Pivotal up we did something unusual we incorporated into the company what we thought were best to breed examples on how to do modern agile development and we acquired a company called Pivotal Labs which is where we took our name from and Pivotal Labs had grown up in Silicon Valley and become the premier developer of applications for many startups in Silicon Valley many of the applications that you're using on your phones today were actually written originally both front and back in by the Pivotal Labs team so we have now a 400 plus person team that is equipped to develop in partnership with our customers and share with them everything they've learned about modern agile development and how to build those compelling digital experiences and what we found is there's tremendous appetite for this out in the marketplace as Joe said every business in the world is realizing that they have to participate in this digital world and that means delivering digital experiences to their customers those digital experiences have to be differentiated by definition this is not something that you can buy off the shelf from a vendor it has to be customized and unique to the value proposition that's going to differentiate you and distinguish you from your competition so businesses have to rediscover product development and modern product development means rediscovering software development so we found that there's tremendous appetite to engage in this and we are set up to work with our customers our stress is not doing development for you but doing development with you so we inviting development with you so we invite customers initially to come into our premises sit down shoulder to shoulder with us form a common team and start writing applications and that way we can transfer everything we know about how to do that that can then be built upon and the goal is eventually all that expertise gets taken back home and businesses can have these gets taken back home and businesses can have a modern agile product development culture we're doing this if you're delivering health care today you realize that you have to be both not only in the illness business but you have to be in the wellness business because modern health care is all about preventing illness and when you're in the wellness business by definition you're not interacting people where they're in the hospital or in the doctor's office you have to interact with people in their daily lives that means building a compelling digital experience that can reside on their mobile phones on their Fitbits on all the other wearable devices and provide highly relevant timely contextual information to affect the behavior of people to enable them to make smart choices about how they live their lives so we've engaged with very large companies in the traditional health care space who have honestly looked at themselves and said we know how to build back end systems we know nothing about how to build compelling digital experiences so we've said let's partner up together and work together so that we can transfer that expertise with you because building those digital experiences not just a checkbox for you it's going to be the core of your business in the future this is not something that you can outsource to the cheapest developers in whatever new location around the world that you can find them this is really now the core of your company so we're doing that for instance in the automotive space you heard it earlier from our earlier guest in BMW a lot of automotive companies are realizing that the app is as important as the car if you look at a company like Tesla they worry as much about the app that they give to ride on your to reside on your phone or in your iPad as they do about the car itself because in some senses they know that that relationship that they build through that app will outlast any particular car that you buy and they want to have that direct relationship with you so we're working with a large number of large automotive manufacturers around the world who have similarly said to themselves we know a lot about building cars we know a lot about how to build compelling digital experiences and we have to learn how to do that and learn how to do it very quickly and we need to do that with somebody who's willing to really partner in a very deep way with us so this part of our business is really resonating with our customers and we have this value proposition that it's not about doing it for you it's about doing it in partnership with you of course we need to do that modern agile development on the right substrate so when it comes to building the apps and deploying the apps we want to put that on to an operating system using the term very loosely that allows you to fully exploit the underlying infrastructure to tap into what this modern cloud oriented infrastructure makes possible which is to lots and lots of very powerful inexpensive compute resources and lots and lots of very powerful and extensible and scalable storage so we want to allow developers to focus on building those apps and not have to be either locked into underlying infrastructure or worry about the details of the underlying infrastructure so in keeping with providing meaningful choice and building a broad ecosystem we have anchored our offering there on an open source project and it's not only an open source project that we've actually transferred the core intellectual property into an industry foundation a non-profit foundation so we've surrendered control with the core technology to this foundation which is governed in partnership with partners like IBM SAP, Intel and others so there are over 40 companies now coming together to become custodians of this platform to give the industry a secure and open base to build upon in the future we take that core technology from the foundation which we contribute to and we take it back and we fashion it into a distribution that we call Pivotal Cloud Foundry and that's based upon the open source it's a subscription model and what it allows you to do using again an imperfect but useful analogy is to take what you used to do on top of traditional servers all of that soup of middleware that you would have to put together to run your applications and all the complexity of managing it and learning how to operate it and you can essentially replace all of that with a single integrated runtime that sits on top of the new hardware which is the cloud this takes the ops out of DevOps it allows you to just have your developers focus on what they need to do gives them all the services they need and does not lock them into any underlying cloud gives you the option of being able to deploy on-premise or off-premise in public cloud A versus public cloud B so this is what Cloud Foundry does and it provides a simple business model for that so you can replace many different contracts with basically one price per app independent of the underlying cloud that it's running on whether it be a private cloud or a public cloud vendor A's cloud or vendor B's cloud so we're also finding tremendous resonance in customers who like this approach who want to be able to lean into the future who don't want to be locked into any particular underlying vendor who want to be aligned with the ecosystem that a well-functioning open source project provides and be able to build securely for the future with that by way of information week off to next is the Cloud Foundry Summit in San Francisco so those of you interested will be 11 enterprise customers talking about their usage of Cloud Foundry at that event in San Francisco on the data side similarly we need an architecture that will allow us to capture all of the information that's going to be necessary to power these experiences and be able to reason over it in real time the only way you can do that is by tapping into what the cloud now makes plan of which is lots and lots of machines and lots and lots of storage what's different about the cloud as a computing architecture from previous generations is you as a developer can now ask for as many machines as you want 100 machines you can ask them for the next 30 minutes and then give them back so we can now pull information into the memory spaces of those thousand machines have them work in parallel in order to do the processing the heavy lifting sorting through all the data and delivering the insights in real time in the time that they are needed to actually affect the outcomes and when I say real time I'm talking about seconds or sub seconds here not minutes or hours you can't do that on traditional data architectures there's no relational database in the world that can do that you've got to go to a scale out in memory approach so putting people together we pull together technology that allows us to offer a suite that can deliver the ability to reason over very large data sets in real time using a cloud architecture in keeping with this theme of being based upon a broad ecosystem an open source we have based our solution on what we call the open data platform which is a group of 11 vendors that includes ourselves IBM Hortonworks, Teradata and a whole bunch of others who've come together to provide a core binary standard for what's called Hadoop a lot of you know Hadoop is an architecture that allows you to approach data in a scale out way but to date Hadoop has really been 15 different open source projects all of which live under the auspices of the Apache Software Foundation but it's been left up to you to basically curate how to put these things together or left up to individual vendors to decide how to curate them put them into a package and test them what the open data platform does is guarantee that when you get a Hadoop solution from one of the members of the open data platform the core of that will be binary compatible so we're achieving in the Hadoop world what has been achieved in the Linux world where many vendors have different Linux distributions but they make sure that the kernel of Linux is binary compatible so that if you get a third party product you can be guaranteed that it will work on that binary compatible core so what we're doing with our big data suite is allowing you to take this highly fragmented world of data where you've got information living in different places and different architectures and over time put those into one place based upon a open and freely available core the open data platform core and then add on top of that the semantic capabilities that will allow you to reason over that data at scale in real time not just using new techniques but familiar techniques like SQL and in particular what we bring to the party what we pivotal bring to the party on top of that common Hadoop core is no holes barred highly scalable SQL so we can take SQL paralyze it and run it directly against the underlying Hadoop core and we offer a variety of functions that we believe that you'll need over time to do full justice to the data that you will be collecting again we try and make it easy to buy based on open source but based on a simple pricing model for any or all of the components mix or match so you don't have to be worrying about many different business models from different vendors so that's the pivotal contribution and of course we'll make sure that that big data suite runs as a service on top of cloud foundries that you have the option of deploying all of that either on premise or off premise in one cloud or another cloud so Pivotal's contribution in this place contributes directly to the federation solution that we call the business data lake so we're working with EMC and VMware to make it possible for you to get everything you need up and down the stack to be able to create a repository where more and more of your data can go and reside and where you can reason over it using modern cloud oriented techniques and we call that the business data lake so in closing then what we're trying to do is to look at this incredibly rich substrate that our federation partners are providing us with the software defined data center, the enterprise hybrid cloud this is the new hardware these are the main frames of the 21st century that you'll be able to get in many different forms as Joe Tucci said people will federation will offer to you on your premise for you to manage and they'll offer to you in a managed form on or off premise they'll offer to you as public cloud etc but all of that is going to be available to you the question becomes how do you turn that into business value and that's where Pivotal comes into the picture so to discuss some of the themes here I'd like to invite a good friend of mine and a close colleague of mine John Rose who's the CEO of EMC to come up and join me and we're going to have a discussion and a chat for a few minutes hi John it's a long walk Paul so John one of the interesting challenges I think business have is as they think about transformation going into the future the key is to do it on top of foundations that are on the one hand going to lock the functionality but not on the other hand lock them into a particular render or a particular approach so I think this idea of picking an architecture for the future as opposed to picking products for the future is really important I know something you've been thinking about sir are you wondering what your thoughts are sure you know I mean it's absolutely critical I mean you know we're in the business of building clouds and you know everybody is putting clouds out there but clouds have a purpose they're not on applications and in the third platform it's very likely that your applications will run on a diverse set of clouds now that's all very obvious but the reality is what can you do to make sure that that application doesn't get trapped in the wrong cloud that it becomes portable and while there's product choices you have to make because we're talking about a very complex ecosystem many different vendors lots of different topologies the real decision people have to make architecture is going to allow for that openness you know two years ago I asked a bunch of customers what they were scared of in the third platform and in the cloud world and the number one issue was lack of portability being locked in not being agile because the infrastructure was too tightly coupled to the immediate problem as opposed to the long term strategy so architecture is fundamentally the right question to be asking these days I invited you up here because you're paying an important part in Pivotal's future not only in your role as CTO or EMC but you also happen to be the chairman of the Cloud Foundry Foundation which is this organization as we said a whole bunch of competitors actually in some sense have come together to rally around providing a secure foundation for the future and it is based on open source and I would like you to comment really on the thinking that's gone into the governance of this technical asset going forward and if architecture is so important how are we going to shape this architecture going forward? Obviously my full time job as the CTO or EMC my part time job in becoming much more of a time constraint as chairman of the Cloud Foundry Foundation Cloud Foundry is unique and actually I consider to be kind of the gold standard of very complex open source initiatives because we didn't just say a bunch of people have a shared vision around Cloud Portability, we basically said how can we make sure that we make sure we implement that successfully and so the governance is much more rigorous and complex maybe than other initiatives have been because this is so critically important and it starts with not just random contributions but having a discipline about how we actually develop the technology in Cloud Foundry for instance we don't just allow ad hoc contributions we use a rigorous development methodology with paired programming and we actually EMC is helping to create the first Cloud Foundry dojo outside of Silicon Valley to train people on the methodology to make sure that we're using modern development techniques to build a modern platform that will be able to stay ahead of the demands of the market and all of this rigor initially kind of scared people but what we're hearing from both customers and the participants which is actually becoming a very large group of customers, suppliers, etc is that that level of rigor actually de-risks it, assures the architectural consistency and likely is going to make it a very, very strong component of the future. I think one of the interesting things about the governance model is on the one hand there but on the other hand it is in some ways a fundamentally more open process than a lot of others because there are many open source projects that are de-factor controlled by a core group of committers and they're kind of a self-perpetuating entity so if one company employs all the committers on an open source project de-factor they have control over whereas in Cloud Foundry what we've done is actually define a technical track whereby any individual who's willing to put the time and effort into it can earn the right to become a committer. 100% governance by contribution if you're not contributing you can have an opinion but you're not going to shape the future of Cloud Foundry and to be perfectly honest it's created an ecosystem which I've never seen where you have a host of very aggressive competitors IBM, HP EMC, Pivotal Intel, SAP big companies that are competing in the market but within the Cloud Foundry ecosystem are comfortable that it's the merits of the technical work and the commitment to the project that will shape it not the politics and the macro economic issues and the other things that tend to derail open source projects so it is a fairly unique experiment but I think it's one that actually is a blueprint for future large scale open source projects. I wonder if you'd like to comment on the other major open source initiative which is the open data platform and there it's a little different because in Cloud Foundry essentially we had to create that movement from scratch whereas in the data space there is already this very big movement around Hadoop and I wonder if you have any thoughts on what ODP is bringing to an existing open source project? Well I think ODP and many open source projects, Hadoop being a good example of this tend to fragment because of either a lack of governance or otherwise and all we hear after they get commercial success is customers actually want to know what the core is. What is the center? What are the things that will be consistent across distributions and that can change over time but having a conscious effort to try to create that open core in which the core interworking is guaranteed is critically important. In fact ODP is tasked to do that and I think that's why most of us are involved in it but we're actually seeing similar activities in places like OpenStack where they're asking the same question of do we want fragmentation or do we want a consistent core with differentiation around it and I think those are the right models to pursue and quite frankly the good news about the Hadoop ecosystem is while it's a very popular technology it's not massively adopted yet we're at the early stages so getting that open core right and making sure that we have consistency and interworking and the core essence of Hadoop is going to be critical to basically the future of that technology which is so important to big data and analytics. Well great I think they've got another customer now to talk about their experiences so thank you very much. Thanks Paul. Ladies and gentlemen please welcome champion and racing legend John McGinnis. Welcome to UNC World. That's great. Good, good. So you are definitely bona fide legend. You are not just into your own sport but I think in the motorcycle world overall you are a road racing champion you're racing many many races probably the most famous of those is the island man TT for the people in the audience that might not be familiar with the TT just want to give them just the two minute kind of fly by of what it's like to actually like to race in a race like that. Yeah I mean it's a special place I mean it's a little island in the middle of the Irish sea it's a 37 and 3 quarter mile track with over 250 corners we get up to speeds of knocking on the door 200 miles an hour we average the track at 132 miles an hour on these bikes next to us and you know you've got bumps you've got jumps you've got a mountain to climb we've got all sorts of obstacles on the side of the track like walls and trees and lampposts and so many different types of tire macking manholes so yeah it's a time trial about 90 riders so it's a special place and it's a very tough race it's truly truly truly insane so you've been racing for 25 years you've won the kind of man TT 21 times you are without doubt the king of the mountain you're the first person to break the 130 mile an hour lap record the big question why are you so fast maybe it's something to do with the size of my testicles maybe but I don't know it was a open you guys are going to help me along with it but with the help of this data you guys have been working with it's been fantastic we're getting to learn our weak points and strong points and we're marrying them all together and hopefully we'll make us faster and safer we're not hard to tell anybody else top secret so when we got to know John we figured out that this actually sounded like a big data problem so we went out and we worked with a company called Alpine Stars who built this fantastic suit that you can see John wear in here if you want to model our suit John so this suit is a biometric suit it has a couple of hundred sensors inside it and then we built this bike here as well and the bike also has instrumented with a ton of sensors to allow you to capture everything from lateral G your banking angle, acceleration braking etc etc so we put John and a second rider a guy called Adam Child who's also a TT rider we're back in Spain and we gathered during that session over 700,000 rows of data of not just what John was doing and what the bike was doing but primarily the interaction between the two of them we open sourced those two data sets of the control rider and of John and today we have about a thousand data scientists around the world that are trying to figure out why John is so fast we're going to use this data to try and make the motorcycle industry and also to give John an edge as he comes towards racing in the Isle of Man TT in just a couple of weeks so we're a few weeks away how are you feeling about it? a little bit nervous fantastically excited got some great bikes, great team new sponsors it's my 20th TT in a row so hopefully we can add to our Talia wins but yeah there's nothing coming to pay for the TT but as far as that I already had a wrist injury last year but I'm strong now and motivated and I want some more wins so you're able to follow John as he goes on his journey towards the TT you can follow him on emc.com we're going to be using the same bike the same suit at the TT collecting the first ever data set from this race John's going to be down in the Solutions Expo at 1pm today so if you want to meet the legend do the book signing, get your photographs from the guy so he will take a bunch of time with you so thanks for joining us today now I've kind of been busting to have a go on this bike all week so how about I give you these and you go take a seat down there and I'll take this you be careful Jonathan alright thanks a lot no pressure safety first, get me helmet on very good thank you it is a pleasure to be back here for my sixth EMC world three of those as president and COO for EMC and products and now as a guest for three as the CEO of VMware thank you very much and it's a great pleasure to be back here in Vegas with you all today as you look at this picture and some of you might know I started life as very humble roots as a farm boy in Pennsylvania this is a picture of some of my uncle's farm lands over there and we have this little stream the Tobelhawken Creek that crosses between them and a bridge to get from one side to the other and trust me all day long you're going back and forth across the bridge and that's very much the environment that we're in today we're in this environment where VMware has created extraordinary value extraordinary agility and cost savings for the client server generation but it's also the core underpinnings for the mobile cloud era and all of us are operating across these two worlds and we need to bridge across those two worlds to leverage the assets the databases the identity systems all of those things from the old environment but also combine them with the emerging applications and capabilities of this new world we need to bridge between those two worlds and we need the architecture that allows us to cross over and leverage the investments of the past as well as in the future for that we believe that it's time for a new model of IT and as we've talked to many many customers and personally I saw over 700 customers last year we see these three themes consistently emerge instant that what used to take weeks or months of provisioning a system now it's expected to be immediate it needs to be fluid we need to be able to reallocate resources and systems across those environments and it must be secure and we simply call that brave new IT an optimized environment for the rapid development and delivery of the applications onto any device that's safe and secure now it isn't just about building that environment but it's also enabling you the IT practitioners to be brave in your environments as well because when the CEO or the business leaders are looking around their table and who can they look to to guide them in this era of digitizing their business of setting the course for the next business well of course they're going to look for the smartest tech guys around the room and that's you it isn't just to be the operation of IT it's to be the leader of the business transformation to be brave to change each and every one of the businesses that you represent and are part of for the future brave new IT against that we've developed an architecture we simply call it one cloud any app any device one cloud where we need a common cloud architecture that enables on-premise managed and public cloud across a common set of ingredients we call that the software defined data center virtualizing compute network and storage and delivered through a pane of management or automation we have to closely automate every aspect of data center operations once we've created that common layer of abstraction of virtualization we can now transform the underlying infrastructure we can go from a build your own environment to converged infrastructure and now hyper converged infrastructure as well on top of that it needs to operate for any application it needs to be able to continue to optimize and operate today's apps but also be the framework for tomorrow's applications as well and finally we have to see it delivered on every device has to be able to operate on the pc devices max but also this explosion of mobile devices as well any application on any device now as we spend our time together this morning I want to frame the rest of my comments around three industry imperatives and against these three then we put the key technologies the key initiatives that we have against each one of these three imperatives that we'll cover in our brief time together this morning and the first imperative for that is simply the hybrid cloud isn't to stop along the way to an all public cloud world it is the environment of the future IDC estimates that today less than 10% of our application and infrastructure runs in the public cloud by 2020 less than 30% runs in the public cloud this environment by inertia but also by cost by governance by the requirements of different data responsibilities SLAs all of those will keep an environment that has both on and off premise the hybrid cloud is the future environment it is the world that we are building we have to have the bridge built and architected for on this operation and that is the world that we will live in for decades to come and against that, that's exactly the architecture and what we're pursuing with the cloud air we've really seen that the purchasers and those operating on it really are seeing these two different models of how they operate one is that inside out that they view the cloud as an extension of their on premise environment and things like disaster recovery or burst capacity of existing applications but it also is outside in use cases as well we don't want those test and dev guys in our data center so we'll move them those crazy guys to the public cloud but then as test and dev completes because it's fully compatible with my on premise, I can bring them back outside in consumption and it really is these two operating in conjunction that makes the hybrid cloud so powerful we can move seamlessly into that environment and we can move seamlessly across and back into our on premise based environments as well and that's done by a common underlying architecture, the software defined data center and enable safe easy and quick consumption of cloud resources this model is getting strong adoption in the industry and this is a short list of the thousands of customers that are now running on the cloud air and we see across these, we see startup companies, companies that you know, iatric and creative solutions and custom windows, companies that you know are really saying hey I'm an enterprise desired company and I need enterprise class infrastructure as I build my new business areas but it's also strong and powerful brands as well brands that you well know like AMC who are doing test and dev of the new apps to build their next generation movie going experience and being able to bring those and deploy those on premise or companies like Nielsen who are building their next generation viewer analysis services and being able to provide scalability of those applications and services or a company like SAIC one of the largest government contractors in the world and they are uniquely taking advantage of the cloud government service or another like express one of the fastest growing retailers in the world today at almost $2 billion and you know for them performance is absolutely critical of their cloud resources but they need the security, the PCI compliance and being able to operate their data on premise but being able to burst their capacity in the cloud and the seamless connection and transport across those has been absolutely critical for their use cases so strong brands startup companies who want to be able to act like a startup that be able to deliver like an enterprise or the hybrid cloud in action we're also dog fooding ourselves or as the Europeans like to say drinking our own champagne we are in the process of migrating to SAP as our next generation ERP environment a financial environment for the company we're going to be running that on vcloud air as we productionize that for our own business operations at vmware at vmworld this last year we had a the vmworld mobile app for the vmworld conference and you know fortunately I talked about it in my keynote and voila you know demand spiked immediately we used our vrealize operations tool saw the demand and spiked and quickly scaled that application using vcloud air if any of you today are using the emc world application you're running on vcloud air right now if you're running the emcworld app right now you are part of the vmworld vcloud air ecosystem right now so we've looked at imperative number one the hybrid cloud is the future second imperative IT teams focused on assembling the piece parts are destined to fail as we're looking to this mobile cloud future fundamentally our IT focus needs to shift from looking down at how we build the infrastructure to looking up at the applications and the business transformation that is underway and this is causing us to shift from worrying about how the server hooks up to the switch and we integrate to that management console and increasingly saying how can I take those set of solutions that are being made available quickly productize those so my focus can shift into the applications and the business process transformation that is required in this digital future and several aspects of that one is this is the thesis behind our software defined data center strategy where we're bringing our compute network storage and management into a complete suite of capabilities so that we are engineering how all of those pieces fit together so you don't have to engineer inside the data center you know we've just had a tremendous first quarter of launching refreshes and integrations of almost every portion of the VMware product line vSphere our flagship core compute product 650 new features you know exciting new capabilities like long distance of emotion and native fault tolerant capabilities you know things that are simply breakthrough capabilities I'll touch more on our network and virtualization capability we rolled out our software defined storage including vVols as well as updates to vSAN and finally major extensions to our management product line and as I mentioned before the way you operate a cloud private cloud managed cloud or public cloud is you ruthlessly automate every aspect of the data center operation and that is primarily done through the management tools and building those environments through those management consoles that increasingly enable that full automation of the data center environment. Now once we've built that software defined data center we can now transform the hardware underneath it and this is the opportunity of converged infrastructure first of those is the appliance delivery vehicle and this is the EVO rail initiative that we've brought forward that says from power on to operation 15 minutes and we're able to have this being able to provision virtual machines. EMC has stepped up in a powerful way through these specs blue to deliver this into the marketplace and this with a broader set of ecosystem partners as Joe said a broad set of choice for the industry a key new capability for appliance level delivery of converged infrastructure. Earlier this year we saw the rollout of the x-block and for this combining the capabilities of the v-block with next generation networking and NSX capabilities a full delivery of the SDDC with the value proposition that that EMC has so artfully created through the VCE v-block coalition and delivering that in a powerful way into the marketplace. Yesterday you heard David Goulden describe the VX rack effort not just having scale up but scale out data center level CI solutions as well and this is in alignment with the VMware strategy around EVO rack and you'll see us bring that together as part of VMworld 2015 in the August time frame this year. So we're quite excited as you see this complete alignment across the CI efforts of EMC as well as VMware but it gets even better and what we've done through the Federation Enterprise Hybrid Cloud is combine those hardware elements with the complete SDDC elements that I've described but also predefined services and workflows and full integrations with our v-cloud air capabilities to deliver a full solution stack to the marketplace as well and we see this idea of the Federation Enterprise Hybrid Cloud as even a further delivery of us taking and doing that engineer integration work that allows you to say I'll just buy it and it just works and it delivers a complete integrated value proposition using the best-of-breed components from the Federation companies further enhancing the capability. And finally is our VMware integrated open stack offering. Now this is very interesting because the whole idea of the open source open movement is this bubbling cauldron of innovation and new ideas and the question is how can we combine that innovative energy with rock hard enterprise solution requirements as well and this is exactly the thesis behind VMware integrated open stack where we're utilizing all of the vSphere features things like HA and DRS and SRM and not compromising on those and enhancing it with our management tools but also layering on top of that the open stack APIs enabling these open frameworks to consume that infrastructure in more powerful and flexible ways. In fact I was just reading last night I got a mail a very well-known brand had just spun up their VIO environment and within three minutes they had 300 VMs up and running through their VIO environment that they just stood up and were just thrilled that this would have taken them weeks if not months in their old environment and now with VIO and the rock hard solutions literally minutes they were being able to provision new VM environments for their operations. Further VIO will be extending it through our Federation Enterprise Hybrid Cloud offerings so a full range of conversion hyperconverged opportunities the VXRact technology that David spoke about yesterday will be a delivery vehicle for this as well and you hear Jeremy talk tomorrow about some future CI solutions for which we'll be working together in the open stack and the VIO offerings as well. So the third imperative is careful balance between the open innovative community and the need for rock hard security and how do we navigate through those worlds. It's very interesting that our network virtualization technology and the person who led this work for us, Martin Casada he actually had the thesis for much of the work that emanated from security. He was at NSA for a decade and he said the only way that I can solve some of these security problems is to rethink the network and that was the thesis and the invention of open flow and network virtualization and out of that came NSX which were proving as significant as ESX and I think of NSX in 2015 like ESX was in 2005 transforming the network in a fundamental and architected way incredible agility, streamlining of operations, abstracting of functions enormous benefits but it also allows us to attack security and this is what is so exciting micro segmentation of about half of our NSX customers are specifically buying and deploying it specifically for the benefits that NSX and network virtualization enables for full performance fully distributed in kernel firewall function. So you can imagine at the point of ingress and egress of an application, you're now able to exercise firewall rules before the packet even touches the wire and be able to pass or not and for complex firewall rules be able to in an integrated way reach out to best agreed firewall components with a consistent policy management layer to deliver unparallel levels of security. Security that was never possible in the past now being done through this power of network virtualization and technologies like distributed firewalls, a fundamental breakthrough in IT security we're also then combining that with capabilities like air watch air watch you know just tremendous success since we brought that into VMware revolutionizing end point security and management capabilities but we're also integrating it with the NSX technology so literally we can extend micro segments all the way to the device as well as being able to use things like per app VPNs and combining high resolution end point security with full network transport all the way to the delivered virtual machine that's enabling it you know again fundamental breakthroughs in security and the last of our technologies here was our cloud native security announcement that we did a couple of weeks ago clearly there's exciting innovations occurring in this idea of cloud native application development we have many many ideas new technologies emerging and against that we announced Lightwave now Lightwave we've taken the core identity and access management technology that you all have been running for the last several years it's just embedded inside of vSphere and the full vCloud suite and we've now taken it and offered it into the industry as an open source project as a scalable and integrated into the container and cloud native world as an identity and access management technology lots of excitement and enthusiasm around it and bringing world-class security into cloud native environments we're combining that with NSX again doing a deep integration of those capabilities as well as what we call Photon a lightweight container optimized secure minimum footprint operating system to deliver a next generation security architecture for the next for the cloud native development world taken together a powerful set of technologies at our core for VMware we look at ourselves as fearless innovators just time and time again we're doing things 10 or 20% better that's not who we are we're about radical steps of innovation fundamentally changing through infrastructure software how the data centers built operates and scale and against that we simply say that our job together is that we can innovate like startups with that same passion and aggressiveness and speed of innovation but we can deliver it with rock hard secure scalable infrastructure like an enterprise thank you very much for the time together ladies and gentlemen hello hello ladies and gentlemen welcome back for the final special guest of the day we thought we'd bring the love over to this side of the hall so please give a huge round of applause for Deb Gismundo from NBCUniversal thank you now many people in the room going to be very familiar with NBCUniversal and we learn a little bit more about them for the video but you just want to tell them a little bit about kind of your role absolutely thanks Jonathan and thanks everyone I've been at NBCUniversal for just over a year it's been unbelievably incredible experience the real there the kinds of content the excitement that we do in terms of the content we provide but also on the technology side we have film we have television we have news we have sports we have our parks and I have the privilege to serve as the chief architect overseeing the technology transition across that entire portfolio so I worked very closely with our business aligned CIOs to ensure that the technology that we're bringing to the organization is there to support the needs of the business awesome awesome so like many industries media industry undergoing massive massive transformation as we move into this digital era so just want to talk a little bit about what the how the technology organization can kind of help that transition yeah that great question Jonathan again we provide compelling content and that's truly our belief in terms of the media the film the sports content that we provide and as technologists it's our responsibility to make sure that we're providing the technology and the platforms to distribute and to consume that content in any way that our customers want to so for example if I'm at home and I'm watching TV I want to stop that program I want to move that to my tablet or my mobile device and I want to take that in the minivan so I can keep the kids quiet while we're going to the soccer match or if I have a text from news I want to see breaking news I want to sit on the on the subway and know that perhaps there's a traffic delay I want to see that kind of content come to me in real time and again it's our responsibility as a technology organization to provide those platforms to support that consumption model that's awesome okay so you are using so at the same time you kind of you know trying to reduce cost and talk about that in a second you're definitely in this digital era chasing growth you're heavily utilizing analytics and predictive analytics you're heavily utilizing and developing next generation applications do you want to talk about a little bit of your experiences there absolutely and I think it was last week just last week there was an article in the wall street journal about our use of pivotal and and our work with pivotal labs we're just about to go into the up front it's basically where we sell the advertising for our next season in the past we didn't have the visibility across our portfolio to understand the demand to understand the inventory which is obviously critical you can't sell what you don't have so we weren't able to do that very dynamically and the work with pivotal has been very instrumental in helping us have a broader perspective of our portfolio it's also helped us consume some of the demand side so we can actually predict what our ad sales might be for the following season so it's really given us a richness of insight into our data that's awesome alright so that's kind of one sided equation that David talked about about chasing growth the other side is around how do you reduce cost and how do you maintain or continue to develop your service levels so you've been working on a hybrid cloud strategy so again do you want to share your thoughts on where you're at with that sure absolutely so I'm an absolute believer in cloud mobile first cloud first for everything that we do in terms of our technology we as most companies have legacy applications so it's a it's a bimodal strategy in terms of moving those enterprise applications into the cloud into that modern architecture but it's also making sure that we do all of our development thinking cloud first it's absolutely critical that we do that and then you've kind of taken that to a whole new level because you've become one of an early adopter of the federation enterprise hybrid cloud solution so what are your experiences about what have been the outcomes so far great question it's still early days absolutely still in sort of piloting phase but I'm very excited about it as a technologist what I'm excited about is that you've given me an engineered solution versus a collection of products that I have to worry about integrating you've done the hard work for me and I can do the fun work of making sure that our applications for the workloads that we bring to that platform are brought to that platform and technology you know robust way to support the growth needs of our business long term all right well that's a great way to close the event for today thank you thank you so much Jonathan it's been great thank you everyone all our speakers will be back same time same place but don't miss tomorrow 10 o'clock you'll see what's happening right now thank you