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DMT Midem 2013: Kevin Wortis from Girlie Action on Label Services, Crowdfunding and Direct-2-Fan

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Published on Jan 25, 2013

Digital Music Trends' coverage of Midem 2013 starts with an interview with Kevin Wortis, Partner and Director or Label Services at Girlie Action (http://www.girlieaction.com), where he worked with artists such as Amanda Palmer, The Cure, Marianne Faithful and UNKLE to name but a few. In this interview we talk about the evolution of the Label Services concept, the balance between keeping things in-house and outsourcing, the artist's vision of a release, the potential of crowdfunding from both a release and live angle, the needs to be completely open with fans in a crowdfunded environment, digital distribution, the multiplication of tools for digital marketing and how to sift through them.

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