 Virtual reality is an extremely promising medium for us to communicate and tell stories in an extremely compelling way. Real virtual reality, like virtual reality where you feel like you're actually there and experiencing things, that hasn't been done. What we're doing at 8i is making it possible for virtual reality to become more human. It's, you know, virtual reality is all about storytelling. It's the type of medium that will allow us to really give people emotional experiences and open up a whole new world of communication and storytelling that way. While it seems that this year in 2016 we're at an inflection point for the hardware display devices, that alone is not enough to really catalyze this industry. And so that saying, content is king, the power and the magic of VR is that you can give viewers a real sense of presence in a different place. Our process is that we capture real human performances on a stage. We want to enable those performances to be translated into volumetric VR where the viewer has unlimited perspectives on it. And we can take people out of an empty space, an empty room and allow them to really be present with somebody else.