 I personally love the online leads that we generate. I think they're as good as anything on the market. I really do. I think they're consistent, which I love, and you can get for an affordable price, and you can get a lot of them in a short amount of time, which is also really important. One of the biggest, direct mail is super popular. One of the biggest negatives of direct mail is, hey, I've got to order them and put an order in three to four weeks before I'm even going to get leads in. And so you've got to like plan, which you do want to plan, but if I can get something in my hands in a couple of days, that's just as good, if not better a lot of times, and it can be consistent and quick and actually priced less. I'll take that all day.