 Over a billion teenagers and young adults are at risk of developing hearing loss. This is due to the practice of listening at high volumes for a prolonged time. Such unsafe listening harms the hearing cells inside one's ears. Over time, this results in tinnitus and hearing loss. Once hearing is lost, it does not come back. However, it can be prevented. For this purpose, the World Health Organization and International Telecommunication Union recommend a global standard for personal audio devices. This recommends that all devices such as smartphones and MP3 players should include inbuilt safe listening features. The features include a software that tracks and shows the users how loud and how long they have listened through the device. Tells them when this is likely to put their hearing at risk through personalized messages and cues for action. Volume limiting options like automatic volume reduction and parental control. By providing accurate information along with personalized cues, devices complying with the standard will empower users to make safe listening choices. Governments should implement this standard by developing suitable regulations and policies. Preventing hearing loss will mitigate the rising costs associated with its care. Manufacturers of personal audio devices can demonstrate their concern for the health of their clients by voluntarily implementing safe listening features in line with the recommendations. Civil society must play its part in advocating for the implementation of this standard by government and industry as a means for hearing loss prevention and protection of consumers. Hearing loss is on the rise. Let's all work together to improve the hearing health of our future generations.