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What Matters to Me and Why: Martin Kaplan

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Published on Aug 19, 2013

Martin Kaplan is the Norman Lear Professor of Entertainment, Media and Society at the USC Annenberg School for Communication and Journalism. His uncommonly broad career has also spanned government and politics, the entertainment industry and journalism.

He served as a speech writer in the Carter Administration as well as deputy campaign manager of Mondale's presidential race. He worked at Walt Disney Studios for 12 years, both as vice president of production for live-action feature films, and as a screenwriter and producer. He was associate dean of the Annenberg School for 10 years and is the founding director of the School's Norman Lear Center, whose mission is to study and shape the impact of media and entertainment on society. He created and hosted So What Else Is News?, the nationally-syndicated Air America
Radio program examining media politics and pop culture.

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