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First Officially Awarded Green Office Building in Tel Aviv

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Published on Aug 11, 2011

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"Ecotower" is the first officially awarded "green" office building in Israel. The first tenants, all Hi-tech companies, already populate the first five floors of the building. Our team in Tel Aviv brings us this report.

The first office building in Israel to win the American Leadership in Energy and Environmental Design, or LEED, gold award, has already attracted some high profile tenants. And they're very happy with the building.

The building was officially opened by planting a tree on one of its balconies.

[Gilad Erdan, Israeli Environment Protection Minister]:
"The public is beginning to understand that protecting the environment is good for their health as well as the environment, and is also saving a lot of money."

A month has passed since the tenants moved in and the business is quite satisfied.

[Ronen Azuri, General Manager, Azuri Bros.]:
"The feedback we receive is excellent. From the secretary sitting in a more pleasant and fun workstation, to the CEO who takes into account both the economical aspect and the employees' quality of life, the feedback is great."

The architects of the building point out that the building is healthier for the employees and enables them a direct connection with the street via the balconies.

[Keren Jedwab, Architect, OKA]:
"It's about the possibility to connect: to exit the building and become part of the street and of the environment. This has micro-climatic implications and gives another meaning to the life to the building. It's not an office building that is sealed from top to bottom."

It was important for the designers to ensure healthy economical natural lighting.

[Yoram Yungman, Interior Architect]:
"The transparent walls that create a sort of screen between the closed offices and the corridors have actually given us the option of having natural lighting in the offices which don't have windows. They get the sense of having an outside view."

It seems that the clients are also pleased as they have privacy on one hand, and transparency on the other.

[Ori Lapid, V.P. Marketing & Development, Matrix]:
"... from the ecological and social message this building is sending out, it's good for us business-wise, and also it's a contribution to society.

"It may the first building, but two more are already underway, possibly bringing new discoveries...

[Ronen Azuri, General Manager, Azuri Bros.]:
"We feel confident continuing to strive forwards. For example, we have an Israeli team in the United States that have developed ecological cement. You put things into the cement that actually make it alive. Cement is a dead thing, but in this one you can grow plants."

It seems that even greener buildings are not too far off.

Reporter:Aviva Grunpeter Photographer:Anat Markram
NTD Tel Aviv, Israel

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