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Published on May 17, 2010
Yellow Bus TV Commercial for the Salinas Auto Mall
The economy slammed the brakes on auto purchases, making the Salinas Auto Mall rethink their entire marketing strategy. They decided to give Yellow Bus a test drive. We created a new identity campaign that re-positioned the Salinas Auto Mall as SAL, a friendlier, more approachable, more accessible Guy? Gal? Who is SAL? TV spots pose the question, the website we built http://www.salinas-auto-mall.com answers it. With website traffic up 75% who better than Yellow Bus to drive traffic and jumpstart sales?