 Hi Jeff Frick with the Cube here on location at the Sheridan and Palace in San Francisco. We're at the Bright Edge Share 14 conference and I'm joined here by Jim Yu, founder and CEO who just came off a extremely arousy keynote that the people were going nuts. Congratulations. Thank you so much. Thank you so much. It was a blast. So talk about the kind of the growth of the conference. Clearly I think we stopped by last year. There weren't as many people. Yeah. It's fourth year. How's it been going? It's incredible. I mean we've gone to over a thousand people here today at the conference. So it's a great great amount of growth and excitement. So for the folks that aren't familiar with Bright Edge, give us a little update on the company, number of customers, growth. What employees kind of where are you? Yeah, so just amazing growth. We have over a thousand customers now worldwide. We've built out six global offices. We have over 200 employees now across the team really helping support our customers and working with them in their digital marketing programs. So Todd, you guys have a really unique perspective on content marketing, right? Everyone's talking about content marketing. It's kind of the new rage. But you've been kind of doing content marketing for a while disguised as SEO. So give us your perspective on content marketing and also your customers acceptance of taking in all these different types of content beyond just the stuff they generate. Yeah, I think a huge part is just the sheer amount of growth that's happening in content marketing. $18 billion being spent on content marketing as we talked about. 27 million pieces of content being created. But the big challenge right now is how do you actually drive performance? And that's where we can come in and really transform how marketers are really approaching this. And so we're introducing whole new technologies for doing that and lots of brands are just seeing tons of value from that. What's usually the low hanging fruit where you guys have your first kind of big ROI pop when they go, wow, okay, I get it. I want more. I think the big part is starting with targeting the right demand. So instead of just writing content and throwing darts at the wall, starting with understanding, hey, what's the demand out there? What are people interested in? And then writing about that. It sounds really simple, but it's incredible that most of how people do content marketing doesn't even start with targeting the right demand. So that's an easy step to get started with. And then search engine optimization, right? I've been talking about that for a long time. It's kind of a tired term, I think. But you guys are approaching it from a different point of view. And also the way the web works is different. We don't go to search engines anymore and type in what we're looking for. We just kind of type it into the browser bar or wherever we are. So talk a little bit about how that world is changing and how you guys are reacting to that change and helping your customers. Yeah. So there's lots of changes happening in search, right? I think the search experience is completely changing. I mean, it's becoming much more mobile. There's lots of different kinds of content. And as you mentioned, the search behavior is actually changing. And so I think the really critical thing for marketers to understand is all the different facets of change are happening and what kind of content they need to create and how they need to optimize it. So it's going to work across all the different ways in which people look for information. And what about kind of customer generated content? You know, people want, you know, the ALS ice bucket challenge is going on, right? It's gone by. I saw Meg Whitman this morning doing it. People want people to contribute selfies and take pictures using the product and this and that. But on the other hand, right, there's an old culture we got to protect our brand. You know, we don't want a bunch of nuts going on and crazy stuff. So are people really comfortable, the bigger brands with incorporating kind of user generated content within their campaigns and they're the way that they use it to go to market? I think that's a great question. That's a great challenge, right? I mean, if you think about it, we talked a little bit around long tail. There's literally billions of pieces of content out there. There's a long tail of content. But yet from a brand perspective, you do have that policies, you do have to make sure that you're protecting your brand. So it's a real balance between, you know, leveraging the long tail content as well as being able to protect your brand, your brand message. And are there some best practices there for that balance? Because I'm sure it's got to be a struggle. Well, I think a big part is it's not just like taking any kind of content, right? I think you really want to be able to pinpoint the content that is relevant and that matters. And even when you're looking at user generated content, and that's one of the reasons why when you look at this, the technology we announced today with the bright edge data cube, be able to look across billions of pieces of content and kind of separate the things that are irrelevant from the things that are actually relevant. So then you can narrow that down and then make sure you're reviewing that to leverage it and also make sure it's aligned with your policies. So again, great keynote. We go to a lot of conferences, you know, a lot of enthusiasm in the room, full packed house. But one of the things you introduced was a community edition, which I understand is free. So clearly your investors still want you to make some money. So talk a little bit about why you did a community edition, what it incorporates and why, you know, really why, why you did it. Well, the big driver for why we're doing this is because we want to drive the industry forward. We want to empower all the different marketers out there. You know, there's so much interest and demand right now for content marketing, but yet there's a huge challenge around driving performance. So we wanted to take our best technology and give it to the community in a way where it's going to really empower them as a part of that, as we help marketers drive more performance, they need more advanced capabilities that also helps us. So is that out now? Is it the GA? It's not GA yet. We previewed that today, but you know, people can go to brightedge.com slash get community and be able to get an early access. Okay. And I'm going to put you on the spot a little bit. I know you've been busting your butt and the teams have been busting their butt getting ready for today. But when we come back a year from now, because obviously it's a lot of stuff you've been working on now, you're just telling the world. What else you got in the can that we're going to be talking about a year from now? I can't share that. No, no, but I'm sure there's going to be really exciting stuff. Where are we going? Where are we going with this thing? I think you're going to see more and more in content performance marketing. There's going to be more and more different kinds of content. Right? You saw a little bit of that, right? More different kinds of content that are happening and how that intersects with mobile. I think there's a lot of exciting new areas. No shortage of things to work on. No shortage of things to work on for sure. All right. I'll give you the last word as we cut out here to give everyone, you know, for who weren't able to come to the conference today, you know, why this is an important event and why they should be here in 2015. Well, I think the big thing is around how do you really drive performance from your content? We've talked about lots of changes, lots of innovations. You've got a lot of digital marketers here, literally from almost every major sector leading brands and you can really learn around what's happening, the innovations that are happening and how to stay ahead of that so you can drive performance. Yeah, yeah. And you didn't really highlight it enough, but most of the speakers, if you look at the agenda, are coming from not bright-aged employees, but customers. You know, talking about, you know, practitioners that are putting this stuff to use every day. So, Jim, thanks for having us up. Congratulations on the show and enjoy the rest of the show. Thank you so much. I really appreciate it. This is Jeff Rick on the ground. Sheridan and Paola San Francisco at BrightEd Share 14.