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Uploaded on Feb 3, 2009
Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. This case study explores Reznor's experiments, examining what has worked and what has not - and why. Speaker: Michael Masnick (Editor/President & CEO, Techdirt Blog/Floor64)