 What's going on guys? This is Rance with Marketing Mania. I got a new episode for you today. Hopefully going to help you guys become better insurance agents and make more sales. If you would, please subscribe to our channel, share this video. We love you guys every time you share the video. Every time a new agent sees it, an insurance agent, a hair secure agent mentor gets their wings. Just kidding, but it was funny. Maybe not. But anyways, I just wanted to go over a few things today. We've been talking about finding your target audience, finding a good way to go and use your information that you've gathered by doing research on your target audience. Also going and doing some things that we mentioned in one of our previous episodes about marketing to them at the areas that you found they like to be at. It's a mouthful, but hopefully it made sense. Today it's going to be more about mixing a good mixture of not only online advertising because we've found that people of older generations, they're on Facebook. There's over a billion people on Facebook now and a lot of them are above age 55. So if that's your market, you definitely can do some highly targeted advertising on Facebook in your local area. Just spend 30 bucks a week. It doesn't cost a lot if you're doing just your city and you target it towards a certain age range. Do some Facebook advertising. Just do a quick bullet point ad or boost a post. Make a post about who you are, what you do, how they can get in touch with you. Maybe if you have a website, put a link on it, and then do some quick few bullet points about what the benefits of your products or services can be. Also, don't forget that there are traditional marketing methods like newspapers. A lot of everybody gets caught up in the digital world and everything, but you really want to still consider using print advertisement because a lot of older generations are still, they read the paper every day. That's just how it is. Younger generations, they get their news from Facebook or social media or websites or whatever, but at least my grandparents do. They still read the newspaper every single morning. So there's a strong chance you can get some ad space in your local newspaper. That can do some good. You can also still put in like those inserts and like the penny power or those other local smaller newspapers. Just put a little brochure insert. It doesn't cost a lot and that'll really pay off. Also, don't forget about radio advertising. It's another inexpensive way. Sure, it'll go back to going back to doing some research. You'll have to find out in your area what radio station is most likely going to be listened to by seniors. Again, we gear this towards final expense. If you guys are in whole life or any other life insurance besides final expense, don't get caught up on the seniors. You can replace all these things, all these ideas that I've talked about with your target age group and use those same principles of just identifying what they like, who they like to do it with and where they like to do it and you can mold your marketing towards that. But again, radio advertising, you can do that on any of those channels that you, whatever your target demographic they like to listen to. Again, that's going to really give you a really broad reach. A wise man once said, a wider net catches more fish. So the more things you do, the bigger chance you guys have of becoming successful insurance agents and that's what we hope to do here at Secure Agent Mentor. Please, please, please subscribe to our channel, share this video, and again, we love you guys every single time you share the video. Thank you again. This is Rance with Marketing Mania.