 It was amazing to see the energy and the level of excitement in the room of everybody that was there. People I talked with after the session said our biggest challenge, we've been talking about it for a while, but understanding what our customers, the consumer, what their buying habits are, what I really want people to walk away with. I want them to talk to each other about what is the friction, anxiety and stress in my company. We can figure that out as our companies as a whole. We get all these new ideas about how we remove that out of our operations and then we can really hone in on having emotional believers that work for us and do business with us. I wanted to really present to the members of PMMI was the idea that new technologies like augmented and virtual reality, in addition to machine and deep learning, were really going to be reshaping the industry. So when we were thinking about augmentation and augmented reality, I like to think about it as how do we actually augment the human capability. I was getting a lot of great feedback from enthusiastic members. They really wanted to know how do they retool their machines and how do they very rapidly equip projects with technologies to respond to consumers. I'm talking about business etiquette around specifically email. One of the trends that I'm seeing within an office environment around email and email communication is a confusion on what to use. So there's more communication vehicles that people can use. Picking up the phone, email, instant message, so there's a lot more choices and people are confused on which one to use at which time. Well today I presented on the topic of understanding risk primarily in the context of product liability litigation. I think it's important for the PMMI members to be exposed to and educated on product liability law in general, but also the concept of risk assessment and hazard analysis. Something that's always been high on PMMI's agenda, but from my perspective as a defense lawyer, is a very valuable tool in making all manufacturers more defendable. My experience here so far has been fantastic. I always enjoy an opportunity to speak to groups like this. You really missed out if you're a PMMI member and did not come to this meeting.