For more information visit: http://www.BeVeg.ca. This "Why love one but eat the other?" ad series was conceived in Toronto by Kimberly Carroll, Lisa Kramer, and graphic designer Helen Prancic. It ran on the Toronto subway system in 2009, 2011/2012, and then in 7 major cities (Vancouver, Calgary, Saskatoon, Winnipeg, Ottawa, Montreal, and Halifax) across Canada in 2013 as part of a http://www.MercyForAnimals.ca campaign.
***Toronto Pig Save is now raising money to run a new version of this ad series on Toronto Subways in the fall of 2014: http://www.ivegan.ca. ***
In the spring of 2014, this ad series also ran on the Singapore transit system courtesy of the Vegetarian Society of Singapore: https://www.youtube.com/watch?v=4P6yH...
This provocative ad series draws attention to the similarities between the animals we call "family" and the animals we call "dinner" and highlights the shocking cruelty faced by animals raised for food in Canada.
A Veracity Films production
Co-Produced by: Kimberly Carroll and Stephanie Kittell
Cinematographer & Editor: Stephanie Kittell, VeracityFilms.com
On-Camera Presenter: Kimberly Carroll
